Free. Few words in the English language ring with the same appeal as that alluring four letter word promising a good or service provided with no related out-of-pocket costs incurred by the recipient. Free items instantly appeal to basic human nature, automatically generating increased interest and awareness in any Michigan-based businesses looking to exploit that basic characteristic inherent in consumers across America.

Creating Excitement Over Your Brand

 

Business owners looking to gain a competitive advantage in the marketplace are employing these “free” concepts through freebie marketing – a popular marketing method utilizing a loss leader (free) giveaway item or promotion. The gifts may be great or small, but in any case the purpose is the same: shining the spotlight on the gift giver.

Examples abound across all industries where freebie marketing is concerned. A local auto dealer might opt to raffle off a new sport utility vehicle after prominently displaying the shiny new car in the center of a shopping mall food court; a spa owner promoting a massage therapist through an appearance at a public street festival might give away stress-relieving balls (emblazoned with the spa’s name, address and contact information) to passers-by; an accountant might attempt to drum up business during tax season by providing a courtesy review of the prospective client’s tax return from the previous year.

 

How Freebie Marketing Works

 

In each instance – illustrated by the dramatic difference in value between a stress ball costing pennies on the dollar and a state-of-the-art vehicle carrying an equally impressive price tag – the goal is the same: raising awareness in the minds of prospective consumers.

Giving away a good or service runs counter to the basic principles inherent in a business. Loss leader giveaways place an immediate negative mark in the books where profits are concerned, but the belief is that same giveaway will increase profitability in the long term.

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Cities in Michigan

Algonac, Michigan sd Allen Park, Michigan Almont Township, Michigan Anchorville, Michigan Armada, Michigan Auburn Hills, Michigan Berkley, Michigan Beverly Hills, Michigan Bingham Farms, Michigan Birmingham, Michigan Bloomfield, Michigan Bloomfield Hills, Michigan Bloomfield Township, Michigan Bloomfield Village, Michigan Burton, Michigan Capac, Michigan Centerline, Michigan Chesterfield, Michigan Chesterfield Township, Michigan Clarkston, Michigan Clinton Township, Michigan Dearborn, Michigan Dearborn Heights, Michigan Detroit, Michigan Dryden, Michigan East China, Michigan East Detroit, Michigan Eastpointe, Michigan Farmington, Michigan Farmington Hills, Michigan Ferndale, Michigan Flint, Michigan Fort Gratiot, Michigan Fraser, Michigan Garden City, Michigan Grosse Pointe, Michigan Grosse Pointe Farms, Michigan Grosse Pointe Park, Michigan Grosse Pointe Shores, Michigan Grosse Pointe Woods, Michigan Hamtramck, Michigan Harper Woods, Michigan Harsens Island, Michigan Hazel Park, Michigan Highland Park, Michigan Huntington Woods, Michigan Imlay City, Michigan Independence Township, Michigan Inkster, Michigan Lake Orion, Michigan Lapeer, Michigan Macomb, Michigan Madison Heights, Michigan Marysville, Michigan Metamora, Michigan Mount Clemens, Michigan Mount Pleasant, Michigan New Baltimore, Michigan New Haven, Michigan Novi, Michigan Orion Township, Michigan Pleasant Ridge, Michigan Plymouth, Michigan Redford, Michigan Richmond, Michigan Rochester, Michigan Rochester Hills, Michigan Romeo, Michigan Romulus, Michigan Roseville, Michigan Royal Oak, Michigan Saint Clair Shores, Michigan Shelby Township, Michigan Southfield, Michigan Sterling Heights, Michigan Troy, Michigan Utica, Michigan Warren, Michigan Washington, Michigan Washington Township, Michigan Waterford, Michigan West Bloomfield, Michigan

Michigan Zipcodes

48001, 48003, 48004, 48005, 48007, 48008, 48009, 48012, 48015, 48021, 48025, 48026, 48028, 48030, 48033, 48034, 48035, 48036, 48037, 48038, 48040, 48041, 48042, 48043, 48044, 48045, 48046, 48047, 48048, 48050, 48051, 48054, 48059, 48062, 48065, 48066, 48067, 48068, 48069, 48070, 48071, 48072, 48073, 48075, 48076, 48080, 48081, 48082, 48083, 48084, 48085, 48086, 48088, 48089, 48090, 48091, 48092, 48093, 48094, 48095, 48096, 48098, 48099, 48101, 48111, 48112, 48120, 48121, 48122, 48123, 48124, 48125, 48126, 48127, 48128, 48134, 48135, 48136, 48138, 48141, 48146, 48150, 48151, 48152, 48153, 48154, 48164, 48167, 48168, 48170, 48173, 48174, 48180, 48183, 48184, 48185, 48186, 48187, 48188, 48192, 48193, 48195, 48201, 48202, 48203, 48204, 48205, 48206, 48207, 48208, 48209, 48210, 48211, 48212, 48213, 48214, 48215, 48216, 48217, 48218, 48219, 48220, 48221, 48222, 48223, 48224, 48225, 48226, 48227, 48228, 48229, 48230, 48231, 48232, 48233, 48234, 48235, 48236, 48237, 48238, 48239, 48240, 48242, 48243, 48244, 48255, 48260, 48264, 48265, 48266, 48267, 48268, 48269, 48272, 48275, 48277, 48278, 48279, 48288, 48301, 48302, 48303, 48304, 48306, 48307, 48308, 48309, 48310, 48311, 48312, 48313, 48314, 48315, 48316, 48317, 48318, 48321, 48322, 48323, 48324, 48325, 48326, 48327, 48328, 48329, 48330, 48331, 48332, 48333, 48334, 48335, 48336, 48346, 48347, 48348, 48359, 48360, 48361, 48362, 48374, 48375, 48376, 48377, 48397, 48428, 48444, 48446, 48455, 48458, 48501, 48502, 48503, 48504, 48505, 48506, 48507, 48509, 48519, 48529, 48531, 48532, 48550, 48551, 48552, 48553, 48554, 48555, 48556, 48557, 48804, 48858, 48859