Regardless of how perfectly integrated or flawlessly executed a marketing campaign may be, the sad reality of the situation remains: human nature can still carry greater weight than even the most professional marketing efforts. That’s because it is human nature for people to trust other people. They talk. Share ideas. Exchange nuggets of wisdom. Gossip. And ultimately, that entire process results in recommendations and suggestions delivered on a friendly basis, from one trusted source to another.

The most effective marketers recognize – and understand – these realities about the buying public, and they’re tapping into this invaluable resource through referral marketing.

How Does it Work?

 

Bearing far more than a passing connection to word of mouth marketing, referral marketing involves actively leveraging the services of the most vocal proponents for the operation in question, whether it’s a florist, a dentist’s office or an insurance agent, to name a few.

Crucial to the concept of referral marketing is the idea that existing patrons should be viewed as partners in spreading the word about a company, and accordingly, those advocates should be rewarded for their unsolicited efforts. Michigan business owners might choose rewards in the form of coupons, discounts or additional products and services, to name a few.

Consider the local florist that provides a 50-percent discount with a future transaction to any customer providing a successful referral to a new customer. A dentist might gift an electronic toothbrush to a patient that’s steered a friend to the same dental office. An insurance agent may choose to reward loyal customers that have directed colleagues to the same insurance office, with the promise of a cash-back reward.

Regardless of the nature of the reward in question, referral marketing actively uses a team approach to connecting with new customers through existing customers. After all, there really is no better advocate for a business than a friend.

We Solve Problems

Not just the problems you have today but the problems you’ll have tomorrow.

Get in Touch
Cities in Michigan

Algonac, Michigan sd Allen Park, Michigan Almont Township, Michigan Anchorville, Michigan Armada, Michigan Auburn Hills, Michigan Berkley, Michigan Beverly Hills, Michigan Bingham Farms, Michigan Birmingham, Michigan Bloomfield, Michigan Bloomfield Hills, Michigan Bloomfield Township, Michigan Bloomfield Village, Michigan Burton, Michigan Capac, Michigan Centerline, Michigan Chesterfield, Michigan Chesterfield Township, Michigan Clarkston, Michigan Clinton Township, Michigan Dearborn, Michigan Dearborn Heights, Michigan Detroit, Michigan Dryden, Michigan East China, Michigan East Detroit, Michigan Eastpointe, Michigan Farmington, Michigan Farmington Hills, Michigan Ferndale, Michigan Flint, Michigan Fort Gratiot, Michigan Fraser, Michigan Garden City, Michigan Grosse Pointe, Michigan Grosse Pointe Farms, Michigan Grosse Pointe Park, Michigan Grosse Pointe Shores, Michigan Grosse Pointe Woods, Michigan Hamtramck, Michigan Harper Woods, Michigan Harsens Island, Michigan Hazel Park, Michigan Highland Park, Michigan Huntington Woods, Michigan Imlay City, Michigan Independence Township, Michigan Inkster, Michigan Lake Orion, Michigan Lapeer, Michigan Macomb, Michigan Madison Heights, Michigan Marysville, Michigan Metamora, Michigan Mount Clemens, Michigan Mount Pleasant, Michigan New Baltimore, Michigan New Haven, Michigan Novi, Michigan Orion Township, Michigan Pleasant Ridge, Michigan Plymouth, Michigan Redford, Michigan Richmond, Michigan Rochester, Michigan Rochester Hills, Michigan Romeo, Michigan Romulus, Michigan Roseville, Michigan Royal Oak, Michigan Saint Clair Shores, Michigan Shelby Township, Michigan Southfield, Michigan Sterling Heights, Michigan Troy, Michigan Utica, Michigan Warren, Michigan Washington, Michigan Washington Township, Michigan Waterford, Michigan West Bloomfield, Michigan

Michigan Zipcodes

48001, 48003, 48004, 48005, 48007, 48008, 48009, 48012, 48015, 48021, 48025, 48026, 48028, 48030, 48033, 48034, 48035, 48036, 48037, 48038, 48040, 48041, 48042, 48043, 48044, 48045, 48046, 48047, 48048, 48050, 48051, 48054, 48059, 48062, 48065, 48066, 48067, 48068, 48069, 48070, 48071, 48072, 48073, 48075, 48076, 48080, 48081, 48082, 48083, 48084, 48085, 48086, 48088, 48089, 48090, 48091, 48092, 48093, 48094, 48095, 48096, 48098, 48099, 48101, 48111, 48112, 48120, 48121, 48122, 48123, 48124, 48125, 48126, 48127, 48128, 48134, 48135, 48136, 48138, 48141, 48146, 48150, 48151, 48152, 48153, 48154, 48164, 48167, 48168, 48170, 48173, 48174, 48180, 48183, 48184, 48185, 48186, 48187, 48188, 48192, 48193, 48195, 48201, 48202, 48203, 48204, 48205, 48206, 48207, 48208, 48209, 48210, 48211, 48212, 48213, 48214, 48215, 48216, 48217, 48218, 48219, 48220, 48221, 48222, 48223, 48224, 48225, 48226, 48227, 48228, 48229, 48230, 48231, 48232, 48233, 48234, 48235, 48236, 48237, 48238, 48239, 48240, 48242, 48243, 48244, 48255, 48260, 48264, 48265, 48266, 48267, 48268, 48269, 48272, 48275, 48277, 48278, 48279, 48288, 48301, 48302, 48303, 48304, 48306, 48307, 48308, 48309, 48310, 48311, 48312, 48313, 48314, 48315, 48316, 48317, 48318, 48321, 48322, 48323, 48324, 48325, 48326, 48327, 48328, 48329, 48330, 48331, 48332, 48333, 48334, 48335, 48336, 48346, 48347, 48348, 48359, 48360, 48361, 48362, 48374, 48375, 48376, 48377, 48397, 48428, 48444, 48446, 48455, 48458, 48501, 48502, 48503, 48504, 48505, 48506, 48507, 48509, 48519, 48529, 48531, 48532, 48550, 48551, 48552, 48553, 48554, 48555, 48556, 48557, 48804, 48858, 48859