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When it comes to creating podcast cover art or a logo, you’ll need to think about its dimensions. A good rule of thumb is to create podcast cover art that is large enough that it’s easily visible when someone’s scrolling through their social media feeds, but not so large that it takes up too much space or becomes the focal point of the post.
What Size Should Your Podcast Cover Art Be?
A logo for a podcast should be at least 300×300 pixels in size. The maximum size for cover art is 6000×6000 pixels. JPEG or PNG are some the best file formats to use, but GIFs may be acceptable on some platforms with the proper design considerations. To begin, all logos should be created as vector art.
Often, the dimensions of your podcast cover art with your logo will depend on the size and shape of the social media channel in question. For instance, Facebook tends to be a square, so be careful creating podcast artwork that could be too tall or wide to fit correctly. Likewise, Twitter is somewhat variable in terms of shape, but it’ll typically be either a rectangle or a vertical rectangle.
Other platforms like Instagram and Pinterest are more varied in terms of shape. Still, you’ll likely want to keep your logo and podcast artwork closer to square or tall and skinny if possible. That way, you can use the artwork for multiple platforms.
Podcast Artwork Basics
There are a few design fundamentals that you should consider when creating your logo or your podcast cover art. First and foremost, it’s crucial to ensure that the resolution of your artwork is high enough to save as a JPG or PNG file without losing too much quality. As we mentioned earlier, a vector file would be the best option for the perfect podcast logo. Vector files can maintain the highest quality while scaling up or down in size without losing definition.
In addition, it’s important that you’re not adding too many layers to your logo or podcast art. The more complex artwork is, the harder it will become to use in multiple places and formats. As a result, only include the necessary imagery and information to create a compelling and recognizable image for quality podcast artwork. In addition, it can be helpful to include some text and tiny details here and there. Still, the best podcast cover art has only a few elements that work together to communicate your message.
Where Can You Find Images for Your Logo or Podcast Cover Art Design
One of the best options for finding images that you can use in your podcast cover art is to simply use your own. While they may seem important, podcast logos don’t need pictures of people or any other living thing in them. You don’t necessarily need free stock images to create quality podcast cover artwork. When creating something small like a logo for a blog post that will only be seen on your website, this isn’t a problem. However, you’re probably going to want something relevant if you’re sharing it with the rest of the world.
However, there are several great resources out there where you can find images under Creative Commons licensing, which means they’re royalty-free. A little research should help you find an image that’s perfect for your needs without infringing on anyone’s copyrights.
How Much Does Podcast Cover Art Cost?
As with anything, there’s a wide range of prices for podcast artwork depending on the designer and their level of experience. If you’re just looking for something that will work as a placeholder until your logo is finished, then it shouldn’t cost much at all to hire someone to create it. However, if you’re planning on doing this professionally and need great podcast artwork created for your podcast brand, then be prepared to pay more.
The cost of quality podcast cover art or a logo may not be worth it for some. As long as you can find what you need for free online, there’s no reason you should have to spend money on this. But if professionalism is important to you, then having a great-looking logo will be worth it.
What Are the Advantages of Having a Marketing Firm Create Cover Art or a Logo for a Podcast
The most significant advantage of working with a marketing firm or podcast design company is receiving professional cover art and logo designs in vector format. There’s nothing like the high-resolution images of vector art to ensure that the podcast logo looks great, no matter what size it is.
Another advantage is that you’ll be able to choose from a wide range of different options instead of having just one look created for your brand. For example, you can have multiple variations of cover art made with different themes or colors to use for different purposes.
Lastly, when you use a professional graphic design company to create your podcast logo design, they will have all of the design tools to make sure your podcast logo is a visual representation of your podcast’s message and that the artwork complies with all of the different logos and guidelines out there. In addition, they will work with you to ensure that every aspect of the design works together to highlight your podcast’s unique style.
As a podcast host, if you want to create the podcast art or the logo that you will use for your podcast website, social media posts, and podcast apps, many easy-to-use tools are up to the task. However, having a marketing company create a professional cover art design that will work across all of these different sites and apps will be worth the money.
For more tips and tricks on creating a great podcast, check out this article!