Branding  &  Marketing  Your
Fraser  Michigan  Business

Fraser Businesses ought to implement a selection of advertising and marketing methods to make it through in today’s cut-throat realm.

With information and facts immediately accessible at the click of a button, getting a leg up on the competitors is more difficult than ever. Local business owner will need to maintain a portfolio of both hardcopy and electronic advertising content in order to resonate with shoppers and keep them revisiting.

A wide range of methods have to be implemented to stimulate recognition of your Fraser Michigan establishment. Several of these are simple and apparent, while many others call for a more extensive investment of time and resources. Correct advertising and marketing solutions are crucial to generating focus, and there are lots of techniques that have been proven to be successful. A manager should certainly think of mixing in any or all of the following to a promotion and marketing program.

Logo Design

Constructing a unique logo will assist to show your company name to interested buyers. The finest logos are those that are easily recognizable and tie into the market theme in which a organization is operating business. Clients look at the logo and instantly associate with it, becoming influenced to obtain what you are aiming to market.

Logos have to be distinctive and sustainable, standing the test of time. After a logo has been created, it needs to represent your brand for the life of the Fraser company and clients will remember is as a core part of the operation.

Graphic Design

Developing a focused theme that is applied throughout all of the graphics created for the firm is critical, so no matter the scale of your product line, shoppers will realize that your Fraser MI company is behind it all.

For instance, a grocer might elect to employ a red, white and blue color arrangement that is represented on each of its store-brand products. Whether shoppers are buying a quart of milk or loaf of bread, the color scheme will stand apart as the grocery store’s product.

Fusion Marketing Receives 2015 Best of Roseville Award

Fusion Marketing has been participating in
Fraser’s Trunk or Treat event
for the past few years now!

Corporate Branding

The techniques above are commonly applied by Greater Detroit area industry giants who have accumulated brand recognition in the marketplace. These enterprises discovered early on the value of making certain their message was identical across items so patrons specifically notice and identify with their brands. This ought to be the goal of any Michigan enterprise- to produce regular branding that resonates with buyers and allows them to immediately connect your firm with the product being made available.

For example, the Nike “swoosh” is well-known on a pair of running sneakers with or without the business’s name. The sports apparel company got its hold on this uncomplicated graphic early on and featured it in its corporate branding strategy across all goods offered.

Business Cards

In fact, in a digital world, actual business cards are still a must for a lot of enterprise directors. This is because it’s critical for Macomb County professionals to network with other folks in the market, along with any interested business associates, such as traders, representatives, dealers and other types of parties within the supply chain.

Often, heads show up at Fraser networking activities at which they’ll intend to introduce themselves and build new alliances. When interacting with someone new, first impressions are everything and leaving a card with a undeveloped associate or client will assist to make certain they remember you and the association you represent.

Constructing a properly designed card which contains your name, contact info and branding is pivotal. Often enterprises will pick a distinctively shaped card or appearance that represents the image they are trying to convey. As an example, a automobile dealer may elect to have his cards constructed like his preferred motor vehicle. As an alternative, an interior designer may well have a particular fabric material added to the reverse side of her card.


Never ignore the power of handwritten postcards and auxiliary mailings. This provides a personal approach, an art that is frequently displaced in today’s face-paced business environment. Postcards need to be desirable enough to catch the eye of a receiver. The perfect design will make the difference between keeping your info or having it tossed with the stacks of unsolicited mail a local business is given on a day-to-day basis. On most occasions, Michigan business enterprises will likely include coupons or supplementary benefits with postcards so they linger a little bit longer. Writing a tailored note signifying you’re delighted to have the recipient as a customer and provided a savings to use the upcoming opportunity they stop by definitely will make them feel valued.

Fusion Marketing Receives 2015 Best of Roseville Award

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Rack Cards

These are the 4″ x 6″ (or similar sized) advertisements that are positioned near the front of a shop, traditionally inside the front door on a rack display or sitting on a counter top, for Metro Detroit area customers to take and go. These are most visible at grocery stores and at eating establishments. In some cases, Fraser restaurant frequenters will need to wait in line well before being seated and are seeking out ways to utilize their time and attention. Ensuring that your rack cards are easily available for them to check over will assist in draw focus to your enterprise. Again, supplying coupons and various other discounts on the cards are effective.

Door Hangers

Door hangers might be hung at local businesses or in residential neighborhoods. These are routinely used by home improvement companies or eateries wishing to grab the focus of home and Fraser MI business owners who will benefit from their products and services. For instance, a window installation contractor might discover outdated windows on a number of homes and choose to hang their advertisements on the doors of those for the reason that their owners might possibly be mulling over replacements. The door hangers could include ongoing specials or discounts as an enticement for an person to take instant action. Due to the fact that everyone has to take off the hangers from their doors, you can feel confident yours will at least be taken a look at. Whether an offer is reacted to will depend upon how well it’s crafted and whether the relevant premises was targeted.

Flyers / Brochures

Flyers and brochures showcasing what your Fraser Mich. organization has to offer can be placed or handed out just about anywhere.

Ordinarily, they’re hung in public gathering places (usually after receiving consent), such as institutions, recreation center, hotels and local libraries. They can also be passed out at street fairs and various other celebrations, or deposited in mailboxes. They may also be found on the front of automobiles at shopping malls or at shows or various other functions. The trick is to identify where they will be most practical. Commercial cleaning business can drop fliers in business maildrops or at laundry mats, as an example. Or a children’s resale outlet could ask a daycare provider if they could leave them at the front desk.


Various sectors require specific posters to get hung at places of business. For instance, a construction contractor may have to showcase a poster signifying it is compliant with OSHA criteria. A grocer could hang food safety notices. Oftentimes, these are likewise boasted when a corporation receives awards.

An eatery may likely have a poster showcased in its entrance way telling us it was granted the very best burger joint by a respectable magazine.

Posters marketing forthcoming Fraser business celebrations can possibly be hung at rec center, churches, or career expos . They might be added to yard signs or placed along intersections. The opportunities are limitless.


Michigan companies will definitely likewise put up banners at a variety of places to amplify exposure. A brand new cosmetics corporation may elect to advertise at a Mom2Mom sale. A firearms vendor might possibly promote a banner at a gun show. A sporting goods shop could certainly promote at a hockey game. Banners can easily be displayed at county fairs, concerts, car shows, horse races, colleges, society gathering places, ice arenas, speaking engagements, book bazaars, or in theaters- really anywhere it makes sense.

The trick is to decide on where the banner will get the most exposure, then construct it taking into account where it will be displayed. Banners will need to be a certain measurement and incorporate a certain sized font in order to be viewed effectively in deviating places. What is the longevity of the product? Will it necessitate a 6 month banner at an roller rink? Or, perhaps just a two-week stint at a county fair?

Decals / Stickers

Decals and stickers supply a semi-permanent way to get an announcement out. Consisting of a company’s contact information, social media handles, or internet addresses routinely work effectively. Incorporating a appealing design is effective. Michigan Business operators could flaunt these on business vehicles or supply savings to team members willing to add them to their own.

In many instances, Fraser MI firms acquire magnetic decals that adhere easily to car or truck doors, and may be switched out as necessary. Printing deals and savings on decals and circulating these will help assure they get snagged up by probable shoppers. Decals and stickers can be left in the entry ways of businesses, at the corporation itself, or given to personnels to hand distribute. Promotional functions are excellent venues to hand these out.

Did you know that Fraser Michigan was formerly spelled as “Frazer”?
That was the official spelling when the village was incorporated.
Town residents voted In 1928 to legally change the name to Fraser.


There are plenty of different varieties of signs and they come in a wide range of shapes and sizes, including yard and wall signs, billboard and car magnets. Signs can be permanent or short-term. A business can elect to switch out the lettering of a sign daily, which is often the case at churches, restaurants or gas stations, or put up an electronic sign with its message managed on an internal computer. There are those only visible in the day, and those that illuminate at night. With plenty of choices, the secret is to opt for the appropriate sign for your Fraser business, one that is eye catching, exceptionally noticeable and will stand out from the competition.


An electronic appearance is needed for just about all establishments these days, and developing an internet site or getting a third-party to accomplish this is critical. These ought to be mobile friendly, easy to use and practical, as most modern website design includes nowadays.

They should include an outfit’s brand and include immediately attainable contact data. Providing e-newsletter subscriptions or downloadable discounts are added elements that are typically effective, mainly for accumulating user data. A live chat option establishes effective customer service.

A internet site should really never be kept “unfinished” for a extensive period of time, and needs to be intuitive to maneuver. Someone at the Fraser firm should routinely oversee and tweak the site as called for, dealing with any client inquiries.

Fusion Marketing Receives 2015 Best of Roseville Award

Social Media

Having a social media existence will ensure that a organization stays on top of its rivals. This may include a Facebook along with LinkedIn account, a twitter handle or an Instagram page. Participating in internet review websites, like, Facebook or Angie’s List may be valuable as well.

Business professionals ought to come up with a good blend of social media subject matter, comprising of not simply sales pitches, but suitable photographs, guides and shared posts from supplementary web pages. For instance, in the summer, a Fraser MI heating and cooling business may publish a discount for an HVAC servicing on its Facebook page followed by summer grilling must-haves, a whimsical image regarding the sweltering heat and a link to an blog post on suggestions and tricks for keeping cool. All of these provide a logical message- it’s very warm outside, so you’ll need to make certain your central air conditioning is functioning. The mix of subjects holds customers interested and returning to the page time after time.


Video channels, which includes Vimeo and Youtube, are effective for advertising a Michigan business. Videos may be embedded on social networking sites pages and on Macomb County business websites, or sent to customer registration lists. They provide an exciting visual for web based clients.

Videos can surely integrate a wide range of substance that pertains to the service or products a organization is promoting. As an example, a therapist can come up with a series of self-help video presentations on a single therapeutic matter one Tuesday, and an additional therapeutic subject the next. These types of videos are created to draw prospective consumers into obtaining products and services from the therapist, including things like private treatments, group sessions, and published products. A personal chef may likely post instructional videos pertaining to cooking food or making cookies, encouraging prospects to hire him or her for activities or shop for a cook book.

As you can see, there are a number of methods to brand and market your Fraser Michigan business. A lot of these can be applied across many different types of sectors.

Finding out what the most ideal promoting and marketing mix is for your firm takes strong market analysis, a solid awareness of the target client base, and faith that you are administering a beneficial product or service. Several or all of the methods and techniques summarized here are beneficial options for boosting interest.

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Not just the problems you have today but the problems you’ll have tomorrow.

Proud Michigan Company

Fusion Marketing is located in Macomb County — Eastpointe, Michigan to be exact. Our office is roughly two miles outside of Detroit, MI with easy access to I-94 and I-696, providing our Royal Oak and Ferndale clients easy access to our office for in-person coffee meetings.

Who We Work With

At Fusion, we work with healthy, established companies who are looking for a partner who they can count on. We have carved a niche within the service industry which includes law offices, dentists, medical providers, and general contractors alike. However, we have a soft spot for non-profits and grass-root start-ups because they are the movers and shakers that are changing the world.

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