Branding  &  Marketing  Your
Macomb  Michigan  Business

Macomb Businesses should employ a assortment of marketing and advertising tactics to survive in today’s cut-throat realm. With information and facts openly within reach at the click of a button, getting a leg up on the competition is tougher than ever. Small business owner will need to maintain a collection of both hardcopy and digital promotion and marketing content in order to resonate with customers and keep them revisiting.

An array of solutions should be employed to boost awareness of your Macomb Michigan firm. A portion of these are uncomplicated and routine, while many other require a significant investment of your time and resources. Correct promotion and marketing devices are essential to developing recognition, and there are countless techniques that have been proven practical. An owner needs to think about incorporating any or each of the following to a promotion and marketing project.

Logo Design

Generating a special logo will assist to reveal your firm to possible prospects. The most effective logos are those that are easily identifiable and tie into the market industry in which a Macomb MI company is operating business. End users see the logo and immediately connect with it, becoming instilled to obtain what you are striving to offer.

Logos have to be distinctive and sustainable, standing the test of time. After a logo has been established, it ought to represent your brand for the life of the firm and shoppers will distinguish is as a core part of the operation.

Graphic Design

Formulating a focused concept that is integrated throughout all of the graphics produced for the business is crucial, so regardless of the size of your product line, people will identify that your Michigan business is behind it all. For instance, a storekeeper might elect to employ a red, white and blue color arrangement that is featured on each of its store-brand products. Whether patrons are buying a gallon of milk or loaf of bread, the color design will stand out as the grocery store’s brand.

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Corporate Branding

The tactics above are typically used by industry titans who have gathered brand recognition in the marketplace. These organizations understood at an early stage the worth of making sure that their message was identical across items so visitors instantly notice and identify with their brands. This ought to be the objective of any Macomb Mich. company— to create steady branding that resonates with consumers and allows them to easily connect your operation with the product or service being displayed.

For instance, the Nike “swoosh” is recognizable on a pair of running shoes with or without the business’s name. The sports apparel corporation got its hold on this basic graphic early on and featured it in its company branding project over all items offered.

Business Cards

Indeed in a digital arena, physical business cards are nonetheless a must for a lot of company managers. This is given that it’s essential for entrepreneurs to connect with many others in the business sector, along with any interested Metro Detroit area business associates, like material suppliers, providers, middlemans and various people along the supply chain.

Normally, principals show up at networking affairs at which they’ll choose to present themselves and shape new affiliations. When hanging out with someone new, first impressions are everything and leaving a card with a prospective associate or client will help to guarantee they never forget you and the association you represent.

Creating a properly designed card which contains your name, contact details and branding is important. Often Greater Detroit area companies will pick a distinctively shaped card or finish that produces the image they are attempting to impart. For instance, a automobile dealer could elect to have his cards molded like his favorite auto. As an alternative, an interior designer could have a special fabric put into the back of her card.


Never underestimate the power of handwritten postcards and other mailings. This provides a personal flair, an art that is frequently displaced in today’s face-paced business realm. Postcards need to be attractive enough to catch the eye of a receiver. The perfect design will make the distinction between keeping your information or having it cast with the piles of unsolicited mail a operation receives on a daily basis. On many occasions, Macomb Michigan business organizations will most likely integrate coupons or other incentives with postcards so they hang around a bit longer. Penning a tailored note indicating you’re happy to have the recipient as a client and included a savings to use the upcoming chance they visit will definitely make them feel appreciated.

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Rack Cards

This is the 4″ x 6″ (or similar sized) advertisements that are put nearby the front end of a shop, generally inside the front door on a rack display or sitting on a counter top, for patrons to acquire and go. These are most notable at grocery stores and at Macomb County restaurants. In some instances, restaurant patrons will need to wait in line well before being seated and are seeking out ways to occupy their time and focus. Making certain that your rack cards are readily obtainable for them to check over will serve to draw awareness to your organization. Again, furnishing coupons and various other discounts on the cards are helpful.

Door Hangers

Door hangers can be hung at neighborhood businesses or in domestic neighborhoods. These are typically used by home improvement companies or eateries wanting to grab the interest of home and Macomb business operators who will gain from their services and products. For instance, a window installation contractor may likely observe outdated windows on specific homes and prefer to hang their ads on the doors of those due to the fact that their owners might be considering replacements. The door hangers could include things like ongoing specials or deals as an enticement for an individual to take urgent response. Because everyone will have to remove the hangers from their doors, you can rest assured yours will at least be observed. Whether an proposal is responded to will be dependent on how properly it’s crafted and whether the relevant residential or commercial property was targeted.

Flyers / Brochures

Flyers and brochures announcing what your Macomb MI organization has to offer can be placed or handed out just about everywhere.

Generally, they’re hung in public gathering places (customarily after receiving authorization), such as institutions, rec center, hotels and information centers. They may also be distributed at street fairs and other affairs, or deposited in mailboxes. They might also be found on the front of automobiles at shopping malls or at concerts or other types of functions. The key is to find out where they will be most useful. Commercial cleaning companies could drop fliers in business maildrops or at laundry mats, as an example. Or a kid’s resale company could ask a daycare provider if they can leave them at the front desk.


Various industries call for particular posters to be put up at places of business. For example, a construction firm may need to feature a poster pointing out it is certified with OSHA qualifications. A grocer may place food safety warnings. Oftentimes, these are likewise displayed when a company earns awards. An eatery can have a poster featured in its entrance way signifying it was voted the finest burger joint by a distinguished periodical. Posters promoting upcoming Macomb Mich. business gatherings can easily be hung at civic center, congregations, or employment fairs . They may be added to yard signs or positioned along intersections. The choices are unlimited.


Macomb MI business enterprises will definitely also place banners at a variety of places to improve exposure. A all-new cosmetics establishment might choose to promote at a Mom2Mom sale. A firearms vendor can exhibit a banner at a gun exposition. A sporting goods dealer could easily promote at a hockey tournament. Banners can be displayed at county fairs, rockfests, car events, horse races, schools, town meeting place, ice rinks, speaking engagements, book bazaars, or in theaters- pretty much anywhere it makes sense.

The key is to find out where the banner will get the greatest visibility, then craft it thinking about where it will be featured. Banners will need to be a certain dimension and contain a precise sized font in order to be seen effectively in deviating locales. What is the sustainability of the product? Will it warrant a six-month banner at an roller rink? Or, perhaps just a 2 week stretch at a county fair?

Decals / Stickers

Decals and stickers allow a inexpensive way to get the word out. Consisting of a company’s contact data, social media usernames, or web urls often work successfully. Combining a appealing design is effective. Organization operators might exhibit these on business vehicles or supply savings to team members willing to add them to their own.

Sometimes, service companies acquire magnetic decals that adhere effortlessly to truck doors, and can be changed out as necessary. Printing deals and discounts on stickers and circulating these will help ascertain they get snagged up by interested shoppers. Decals and stickers can be left in the entry ways of local Macomb business, at the company itself, or given to staff members to hand distribute. Publicity ceremonies are terrific places to hand these out.


There are several different types of signs and they come in a ample variety of shapes and sizes, including things like yard and wall signs, billboard and car magnets. Signs may be permanent or short-term. A Macomb Michigan organization may choose to switch out the lettering of a sign each day, which is often the case at churches, dining establishments or gas stations, or put up an electronic sign with its message regulated on an internal computer. There are those only visible during the day, and those that illuminate during the night. With lots of possibilities, the secret is to pick the most ideal sign for your business, one that is eye catching, exceptionally prominent and will stand out from the competition.


A web based existence is imperative for just about all Macomb Mich. organizations nowadays, and designing a internet site or securing a third-party accomplish this is important. These need to be mobile friendly, easy to use and smartly-designed, AKA: modern website design. They must include things like a firm’s brand and incorporate readily accessible contact info. Offering email list subscriptions or downloadable discounts are added aspects that are generally beneficial, specifically for amassing user information. An internet chat option ensures outstanding client service.

A online resource should never be kept “unfinished” for a considerable period of time, and should be intuitive to navigate. An employee at the company should faithfully keep an eye on and adjust the internet site as required, managing any consumer inquiries.

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Social Media

Possessing a social media existence will make certain a Macomb MI company keeps up with its rivals. This may perhaps comprise of a Facebook and LinkedIn account, a twitter handle or an Instagram site. Signing up with web based review resource sites, which include Show Me Local,, or InsiderPages may perhaps be effective also.

Business organization managers need to supply a good mix of social media subject matter, integrating not merely advertising pitches, but related pictures, blurbs and shared posts from some other websites. For example, in the summer, a heating and cooling firm may post a deal for an Air Conditioning maintenance on its Facebook page followed by summer season grilling must-haves, a funny graphic regarding the sweltering heat and a link to an column on suggestions and hints for staying cool. All of these provide a constant message- it’s scorching outside, so you’ll need to see to it that your air conditioner is operating. The mix of information keeps participants interested and coming back to the page often.



Video channels, which include Vimeo and Youtube, are helpful for improving a Macomb business. Videos can be embedded on social networking sites pages and on business websites, or delivered to customer membership lists. They furnish an exciting visual for internet site visitors.

Videos will be able to integrate a wide range of content that pertains to the products or services a organization is promoting. For example, a therapist might generate a set of self-help video trainings on a particular therapeutic concern one week, and a different therapeutic situation the next. These types of videos are produced to draw prospective shoppers into obtaining services and products from the therapist, including things like single treatments, group counseling, and published items. A personal chef may likely post instructional videos related to preparing food or making cookies, luring patrons to schedule him or her for celebrations or pick up a recipe book.

As you can see, there are a lot of course of actions to brand and market your Macomb Michigan business. Many of these can be applied throughout various types of industries. Identifying what the best marketing strategy mix is for your business takes solid market analysis, a solid awareness of the intended consumer base, and assurance that you are presenting a valuable product or service. Many or all of the tools and approaches detailed here are helpful solutions for fostering recognition.

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Fusion Marketing is located in Macomb County — Eastpointe, Michigan to be exact. Our office is roughly two miles outside of Detroit, MI with easy access to I-94 and I-696, providing our Royal Oak and Ferndale clients easy access to our office for in-person coffee meetings.

Who We Work With

At Fusion, we work with healthy, established companies who are looking for a partner who they can count on. We have carved a niche within the service industry which includes law offices, dentists, medical providers, and general contractors alike. However, we have a soft spot for non-profits and grass-root start-ups because they are the movers and shakers that are changing the world.

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