Newest Industry Articles

What is the Difference Between RGB and CMYK and Pantone

What is the Difference Between RGB and CMYK and Pantone

The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms. The three that...

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When to Rebrand Your Michigan Business

When to Rebrand Your Michigan Business

The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you...

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Is Re-branding Your Business a Good Idea?

Is Re-branding Your Business a Good Idea?

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the...

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Top Ten Ways of Marketing a Food Truck

Top Ten Ways of Marketing a Food Truck

A food truck is a great business concept. In fact, the food industry is among one of the few Michigan businesses that don’t get affected during tough economic times because people still have to eat no matter the financial situation. So no matter your reason for...

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Top Ten Ways to Promote a Funeral Service

Top Ten Ways to Promote a Funeral Service

Starting a funeral services business comes with its own share of challenges. This is one of the sectors that are not very welcoming to newcomers because it offers a service that is only needed in specific circumstances. To others, it might appear like a...

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Ten Ways To Promote Liquor Wine & Beer Stores

Ten Ways To Promote Liquor Wine & Beer Stores

Just like in the case of most retail enterprises, running a Michigan beer and liquor wine store is all about giving your potential customers what they need. But it does not stop at that; the product should be offered at a competitive price and informing them where...

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Newset Marketing Articles

Undercover Marketing

Undercover marketing, also referred to as “stealth marketing” or “buzz marketing”, involves using techniques that are not immediately identifiable as marketing tactics. This type of marketing is common for food and beverage providers, electronics companies or clothing...

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Trust-based Marketing

Trust-based marketing is the practice of marketing through offering unbiased, trustworthy product advice. In theory, a company can build a customer base by developing rapport with its customers and helping them to make informed purchase decisions. With this strategy,...

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Seasonal Marketing

Seasonal marketing is utilizing certain tactics around holidays and other special occasions to promote a company’s products or services. This type of marketing is extremely common for clothing retailers, especially those in a mall setting or large standalone...

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Search Marketing

Search marketing is the process of gaining visibility from search engines through both paid and unpaid efforts. This is also commonly called search engine marketing. Companies use search engine marketing (SEM) to increase site traffic by purchasing paid...

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Non-Traditional Marketing

Non-Traditional Marketing is a type of marketing strategy is designed to capture the attention of customers through creative, unorthodox and innovative methods of marketing. Some examples include ad placement in unusual locations, such as on the back of a public...

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Mass Marketing

Because big numbers mean big profits when it comes to marketing exposure, many Michigan companies employ mass marketing strategies. These strategies are specifically designed to reach the most amount of new and existing customers a possible as inexpensively as...

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Integrated Marketing

Integrated marketing is a strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort across a wide variety of medias is presented in a similar way which is designed to...

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Facebook Marketing

Facebook has become a great marketing tool for many Michigan companies. By setting up a business page and hosting online events, or posting status updates offering discounts and driving customers to official websites to make purchases, a company is almost guaranteed...

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Event Marketing

Event marketing is a very visual, interactive and engaging way to drive sales. Many businesses host or participate in events, such as fairs, festivals, and races and other sporting events, as a means of advertising their products or services. Setting up a booth at a...

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Newest Service Articles

Promotional Items and Business Swag

Promotional Items and Business Swag

Would you let someone borrow a promotional backpack you received at an event? Didn’t think so. That backpack or equally unique item has value and is sure to be around a lot longer than some pens. A few more great ideas are; calendars, flashlights, notepads and USB flash drives.

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Graphic design, it’s more than just Photoshop

Graphic design, it’s more than just Photoshop

Graphic Design Graphic Design is a term that most everyone is familiar with in today's business arena. Graphic design can loosely be defined as an art form of combining pictures with text, commonly used in advertisements, books, and magazines. With today's technology...

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Grand and Wide Format Printing

Grand and Wide Format Printing

Wide format printing is by far one of the most fun services we offer at Fusion Marketing. And by most fun we mean breathtaking. Loosely defined, wide format printing or large format printing is the printing of substrates and materials with a minimum width of 18 inches.

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Logo Creation

Logo Creation

What is a logo? A logo is defined as a symbol or design adopted by an organization and used to visually identify their products, services, and/or brand. If we needed to define a logo in one sentence, it would read... A logo is a simple visual mark that identifies...

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Custom Content Writing

Custom Content Writing

Custom written, original creative content is mandatory for maximum results regardless of what the content is being used for. Nowadays, writing effective content for your Michigan business is easier than ever through the internet’s unlimited resources. Still, many...

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Promotional Items and Business Swag

Custom Website Design

The websites we build are much like our clients, completely different and unique in their perfectly imperfect ways. Every business is different and has different needs, wants, and goals. For this reason, we don’t use templates like many other companies. The websites we develop are built from the ground up, pixel by pixel, adequately representing your brand and providing the best user experience possible.

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Fusion Marketng Blog

Different Types of Logo Styles

Different Types of Logo Styles

The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo. Firstly there are a basic...

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CannaCon Detroit 2018 – Photos

CannaCon Detroit 2018 – Photos

  CannaCan Detroit Recap Fusion Marketing was invited to cover CannaCan Detroit 2018 by Daniel of Fowler & Williams, PLC. We didn't know what to think but Dan had our attention seeing as we had never covered an expo of the likes before. This was a first on...

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RGB vs. CMYK vs. Pantone Colors

RGB vs. CMYK vs. Pantone Colors

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own...

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Mobile First Web Design for Google

Mobile First Web Design for Google

Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for...

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2018 Logo Design Trends

2018 Logo Design Trends

We are living in an ever-evolving environment. In all spheres, what was current a few years ago is very different from what is in vogue at the moment. This change has not left the logo design industry behind. The marketing and advertising space has become more...

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We Solve Problems

Not just the problems you have today but the problems you’ll have tomorrow.

Proud Michigan Company

Fusion Marketing is located in Macomb County — Eastpointe, Michigan to be exact. Our office is roughly two miles outside of Detroit, MI with easy access to I-94 and I-696, providing our Royal Oak and Ferndale clients easy access to our office for in-person coffee meetings.

Who We Work With

At Fusion, we work with healthy, established companies who are looking for a partner who they can count on. We have carved a niche within the service industry which includes law offices, dentists, medical providers, and general contractors alike. However, we have a soft spot for non-profits and grass-root start-ups because they are the movers and shakers that are changing the world.

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