Drip marketing is a strategy that sends, or “drips,” pre-written sets of messages to new or existing customers over time. These messages often take the form of email marketing, although other media outlets can also be used as well. When a user submits their email address, they will begin receiving drips. This type of marketing can be used as a function of lead generation, and help a company with prospecting to build its customer base.

The most commonly used method of drip marketing is email. This is because email is a low-cost option and an easy way to distribute multiple messages over time. Social media can also be used, utilizing pre-scheduled updates.

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Autoresponder sites such as Hootsuite, LaterBro and Buffer allow users to input information and schedule it to be sent out at various times throughout the lifetime of a campaign. New leads are automatically enrolled into a drip marketing campaign when the advertisements are viewed. From there, messages will be delivered with specific calls-to-action. This process is referred to as “lead nurturing.” Michigan Marketers essentially follow up with leads to secure them as customers.

For example, if a marketer wanted to update the status on a business’s Facebook page, the information for each update can be entered into one of the prescheduling sites and the messages will be deployed at specified times. If a customer clicks on one of the statuses, looking for more information, that campaign moves to the next level and the user will receive follow ups.

Direct mail is another drip marketing option, though it is much more costly. Mailers can be sent to a customer’s physical mailbox. This method relies on digital printing, such as print-on-demand, due to the low-volume that would otherwise not justify printing costs, and each piece can be individualized to cater to the buyer who will receive it.

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Cities in Michigan

Algonac, Michigan sd Allen Park, Michigan Almont Township, Michigan Anchorville, Michigan Armada, Michigan Auburn Hills, Michigan Berkley, Michigan Beverly Hills, Michigan Bingham Farms, Michigan Birmingham, Michigan Bloomfield, Michigan Bloomfield Hills, Michigan Bloomfield Township, Michigan Bloomfield Village, Michigan Burton, Michigan Capac, Michigan Centerline, Michigan Chesterfield, Michigan Chesterfield Township, Michigan Clarkston, Michigan Clinton Township, Michigan Dearborn, Michigan Dearborn Heights, Michigan Detroit, Michigan Dryden, Michigan East China, Michigan East Detroit, Michigan Eastpointe, Michigan Farmington, Michigan Farmington Hills, Michigan Ferndale, Michigan Flint, Michigan Fort Gratiot, Michigan Fraser, Michigan Garden City, Michigan Grosse Pointe, Michigan Grosse Pointe Farms, Michigan Grosse Pointe Park, Michigan Grosse Pointe Shores, Michigan Grosse Pointe Woods, Michigan Hamtramck, Michigan Harper Woods, Michigan Harsens Island, Michigan Hazel Park, Michigan Highland Park, Michigan Huntington Woods, Michigan Imlay City, Michigan Independence Township, Michigan Inkster, Michigan Lake Orion, Michigan Lapeer, Michigan Macomb, Michigan Madison Heights, Michigan Marysville, Michigan Metamora, Michigan Mount Clemens, Michigan Mount Pleasant, Michigan New Baltimore, Michigan New Haven, Michigan Novi, Michigan Orion Township, Michigan Pleasant Ridge, Michigan Plymouth, Michigan Redford, Michigan Richmond, Michigan Rochester, Michigan Rochester Hills, Michigan Romeo, Michigan Romulus, Michigan Roseville, Michigan Royal Oak, Michigan Saint Clair Shores, Michigan Shelby Township, Michigan Southfield, Michigan Sterling Heights, Michigan Troy, Michigan Utica, Michigan Warren, Michigan Washington, Michigan Washington Township, Michigan Waterford, Michigan West Bloomfield, Michigan

Michigan Zipcodes

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