Most auto repair shops offer very good services when it comes to fixing vehicles, but when it comes to marketing their business they are out of their element. As we all know, every business needs effective marketing in order to succeed. This means that significant efforts will have to be placed on marketing your automobile repair shop in order to maintain a business that is profitable. You may also focus the marketing efforts both on looking for some new customers who can start doing business with your auto repair shop and also keeping your current customers satisfied so that they can continue utilizing your services.
In case you own a Michigan auto repair shop and would like to exploit all the available opportunities since this is a very competitive business, consider these ten easy and effective ways to promote your auto repair shop.
1. Treat Your Customers well
One of the best ways of attracting customers to your auto repair shop is by word of mouth. Most often, People will ask friends, family, colleagues and neighbors for recommendations when it comes to auto repair services. When you treat the clients well, it is obvious they will market your shop by telling other people about your good services. These recommendations will bring in good business for you on a steady basis.
Your shop will require a website since most people search online for such services. The website will include information on the location of the shop, the services you offer, pricing, hours, email signup and business contact information. The website content should be optimized for SEO so that when someone looks for auto repair services within your area, your auto repair business will appear among the first results.
3. Email Newsletters
You should come up with a distribution list from your customers and also those who visit and sign up in your website to get special offers from your shop. You can send periodic newsletters to your email distribution list in order to remind all your potential customers to select your auto repair shop whenever they require your services. The emails can contain information such as coupons, customer satisfaction stories and the promotions you are currently running.
4. Social Media
You can create social media accounts to help you connect with your with your potential and current customers. Use a Twitter account, a Facebook page or Instagram to make your client know every time you are running a certain promotion, posting business trends and also to allowing people share the wonderful experiences they have had with your auto repair shop. This will enable your potential customers to get a good feel of the services you offer as well keeping your auto repair business on the minds of the current customers until the next time they require your services.
5. Following Up With Your Old Customers
Online marketing is wonderful and it will increase your customer base, but you should also focus on some simple, traditional marketing. In case some of your customers have not been around for some time, you can call to check on them, and also offer them a free check up the next time they come to your shop.
6. Strategic Alliances
Looking for non-competing business with the same target market and passing business between each other is also another form of effective marketing. If you are a general repair auto shop you can refer business to a glass and windshield replacement shop and also have them do the same. Once this strategy is done in a right way it becomes a win-win for both businesses.
7. Local Flyers
Printing a small number of flyers and having them distributed in your neighborhood can also be an effective way of advertising and getting new clients. The best way to do this is to give a special offer to the potential customers which will be very difficult to refuse.
8. Sending Holiday Cards To Old Customers
The holiday season is one of the best times to bring people together and also remind your customers of your existence in case they need help in auto repairs. So create a funny and interesting holiday card that will put a smile on your client’s faces.
9. Oil Change And Check Up Reminder
You can invest in your customers by sending them frequent reminders to get their cars checked up or get their car oils changed. This is very easy to do since it is done automatically using your email software.
10. Online Review Sites Or Directories
Ensure that you remind your customers to leave you good reviews on your social media pages or your Google reviews page. These priceless reviews will create a very strong buzz and also give you trust for anyone who reads it.
In conclusion, you can start doing just about everything listed above today. Digital signage is less expensive and much easier than you think. And digital displays come loaded with some cool features that make educating and entertaining your customers seamless.
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