A Michigan car club or truck or motorcycle club constitutes of a group of members who share common interests in certain automobiles. It’s practically a community of enthusiasts. It goes without saying that attracting new members is the lifeline of any club out there. You can have a litmus test for how good your club is, by assessing the percentage of members who renew their membership subscriptions on a yearly basis. Ideally, they should be sixty to seventy percent of active members.
Clubs always look for ways to recruit more members, and since we have many different organizations out there, competition will come into existence. Apply these approaches to promote your club membership.
1) Set up a booth
Your target areas should be those areas people frequently visit. Hire a booth at a shopping mall, tradeshows or better yet, community fairs. These spaces will act as a center for distributing information about your club and the perks that come with it. Obviously, there will be other stalls probably selling different products around you. These booths are your competitors since they are also targeting the prospect consumer’s attention. So make your booth stand out from the rest. Use a large television screen and a VCR. Let a message play across the screen with huge bold words. For instance, ‘THE CITY MOTOR CLUB.’
2) Event hosting
In the case of an automobile club, organize an antique car road show. Host such shows frequently but in different locations. Talk to the local leaders to assist you to publicize upcoming events. Ensure people have fun at the event. If it seems as though it’s all about work, prospects will start avoiding your club. Throw in a party while you’re at it. However, don’t forget the essence of the entire thing is to fish for new club members. So when they least expect it, throw in a sales pitch.
3) Recognize recruiters
Not all members will be successful in the recruitment process. Some days you win while other days you just have to be okay with the loss. Credit and publicly recognize those club members who successfully got recruits.
4) Utilize social media
Organize yourselves as a group and delegate duties. Assign a team the responsibility of running a social media campaign. Liaise with bloggers to blog about the benefits that members enjoy in a truck club.
5) Create a logo
Be part of something bigger. It’s an internal drive we acquired right from birth. Your club should have a cool logo that symbolizes the organization. For those in the motorcycle club, have the logo at the back of your helmets, leather jackets, t-shirts, etc.
You might be the only club in your locale, but you’re certainly not the only club out there. Ask around for other existing organizations. Meet with those members and learn how they recruit members and maintain their numbers. You can as well scan the district bulletin to find new clubs instead of traveling.
7) Print media advertising
Find a way of getting an ad in a local newspaper. Or ask a school to add an article about your club in the school newsletter. You should not underestimate the power of print media. A captivating piece can be the reason you get an extra member to join your club. Write your club newsletters and send them to media houses.
8) Involvement in community work
Be part of the community’s solution to problems. If you’ve had burglary issues for awhile around the community, offer help by allowing your club members to be part of the ‘watchdog’ initiative. The community will appreciate you and people will want to take part in the program but in reality, they are participating in your club’s activities. Before they know it, they are active members. Hooked!
9) Frequent meetings
Before anything else, they meeting spot should be in an accessible place. An environment all club members find friendly. Then secondly, the meetings should frequently be held. No matter how small the group attendance is, don’t disperse the group. Carry on with the meeting as this will boost the morale of the absentees to attend the next time.
10) Partner with automobile dealers
Have a relationship with a car or truck or motorcycle dealer such that anytime they host a vehicle selling open day event, you hold a parallel event beside them. You know, even though you both have the same product, they are both going to be used for various purposes, right? So essentially, you’re not competitors. There’s no harm working together.
Whichever is the vehicle of your choice, try out these approaches and see how your car, truck or motorcycle clubs grow exponentially.
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