The clothing industry has been around for eons. Navigating this industry is dicey especially with the dynamics involved. The industry is a very competitive and even though millions have tested its waters, only a few have succeeded. Fashion is such a cool thing, and we’ve had people worship those considered trendsetters in the fashion industry. So if you want to open a Michigan clothing store and sell trendy design clothes, how exactly should you promote your business?
Well since this market is a highly competitive one, you need to keep your ears on the ground at all times. Execute the following marketing strategies for your store to grow:
Utilize social media
Advertise your merchandise to a broad range of individuals in a targeted demographic, by using social media, as a platform. Through Facebook or Twitter, you can instantly communicate with potential clients out there. Send invites to guys to come check out the new stock you just acquired. Let the media act as a teaser that entices people to visit the store. Use this platform to connect with customers and take advantage of advertising upcoming event or special promotions.
Market your products by using radio services, television or better yet, billboards. Travelers get to know your existence in airports, bus stations, and even railway stations. Italy, for instance, is a fashion hub. And due to the significant media coverage of the fashion industry in Italy, we have people traveling from across the world just to get the new trendy clothes made by Italy’s finest. So Tele-Media marketing is an advisable undertaking.
So as to target your ideal audience, partner with famous bloggers who have huge followings of people who resonate with the brand you’re selling.
Work with people who have built their reputation over the years and can have an enormous impact on your business if they choose to wear your brand, mention or review your product.
Launch a blog
Consistently provide information that consumers find valuable through this platform. You need to post updates regularly and be consistent on the exact time you post the update so that your audience knows when exactly to log into your blog. The blog should also be visually appealing to the consumer. Make your posts short and if you suspect you need a long written post to market the brand, choose to upload a video instead.
Search engine optimization
Manipulate the natural search engine rankings or even make your website visible by using the search engine optimization technique as a marketing strategy. Through the utilization of the SEO, you will increase your conversion rates and hence have a positive impact on the return on investment.
Well, I’m not saying you ought to rub your clothing line in the face of the general public! Okay, maybe! But you have to sell using whatever means available to you. Inquire if you can discuss your brand in a small section of the local daily newspaper. Try out how good you are at creative writing and pen out a couple of interesting words in the fashion column for the magazine. Contact other fashion bloggers and ask them to write about your store and what it has to offer.
Hello! It’s all about clothes! Do what all fashion experts do and hire an event planner to come up with a fashion event where you will showcase what you got. Or do you seriously want your clothes to be worn by just mannequins at the store as the dust settles on them? Bring your store to life.
With the high living cost coupled with high unemployment rate, people are constantly looking for gigs so that they may be able to put food on the table. Look for people who will promote your brand on your behalf and settle on the commission you offer after each sale. The term for this kind of marketing is affiliate marketing.
Direct email response
Immediately an individual steps foot into your store, they are ready to purchase something. Before they leave, let them fill out a form with their contact address and their experience with what the store has offered so far. Carry out follow-up questions through emailing them. Tell them about upcoming events and promotion. Let them feel valued.
This move creates loyalty inside your client’s base. Stack postcards and flyers at the exit promising them an offer awaiting them the next time they visit the store.
In executing all these tactics, it’s hard for you not to enjoy success in your business in the long run.
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