The cigar / cigarette / tobacco / E-cigarette / Vape market has really exploded and shows no sign of slowing down soon. If you are just starting in this business, then you will probably meet certain hurdles along the way in regards to promoting your Michigan Smoke Shop. Cigarettes sales are not completely banned, but their sales are allowed with particular restrictions.

Marketing products like tobacco and cigarettes require a great creativity and interaction with some influencers. Look for a more targeted approach when promoting your tobacco / cigarette store.

Here are some of the tricks and tips you can use to promote and market your tobacco shop successfully.

1. Start With Location Marketing

The biggest expense and asset are the products you sell, and in this case, the tobacco or cigarette. Your customers would want a place they can easily access your products whenever they need them.

The location of your store is one of the factors that will make it appear unique. Remember nobody shares the same address as you.
(Try close range marketing)

You can also use tools and platforms that provide location-based promotions so that you can effectively reach all the potential tobacco and cigarette customers near your location. Yelp is one of those tools.

2. Be Different

You can only be different if you find out what makes your customers different. There is too much generic chatter on the Internet in regards to tobacco or cigarette market.

You should avoid that generic type of speaking. As a tobacco store owner, you should purpose to provide a wide variety of accessories and even atomizers to your clients. Always think of your tobacco / cigarette products as a reflection of the people who will buy and use them.

3. Build Your Royalty

Building a royalty is actually cheaper than advertising. Remember tobacco use is a lifestyle, culture, and habit, and so your customers will keep on coming for more. Your aim should be making all the new walk-ins becoming loyal customers, and this can only happen if you give them the incentive to return to your store.

4. Email & Mobile Marketing

The majority of e-cigarette and vape clients, for instance, are millennials who fall under the age of 35. These people have email addresses and use smartphones, and they are your main clients in your tobacco store. You can use an affordable automation platform that will make you put in place and manage text message or push notifications marketing.

5. Have An Effective Online Presence

If you are just starting your cigarette shop and cannot afford a website, then you can use great social media platforms like Twitter, Facebook, and Instagram. These are free social media platforms but can play the role of a mini website since you can post content and pictures, and create your brand image.

6. Website Specific Advertisement

There are certain instances where you cannot be allowed to put up your advertisements on Facebook or Google like other businesses for your cigarette/tobacco store. In such cases, you will have to reach out to influencers and individual websites and asks if they are willing to promote your tobacco store. Make sure you are safe while doing this.

7. Word Of Mouth & Organic Marketing

You should be creative with your business and even build an organic and effective traffic to your landing pages. Word of mouth marketing and organic marketing would include the following;
Search engine optimization
Using blogs, infographics, and articles for content marketing
Social media marketing like Pinterest or Tumblr.

8. Consider Billboards & Outdoor Advertising

Outdoor advertising and use of billboards may be old school channels of marketing but can work best for your cigarette shop. This is the best fit for restricted products like tobacco and cigarettes. A right strategy of advertising in this area will be very effective.

9. Educate Your Employees

You can use the various training platforms that are available for employees to enable them to get up and run fast with this business. Some of the ways you can use to train your employees on how to promote your smoke shop are training videos, on-site product demos, and a great approach to recurring sales. These are some of the ways that will not only boost your sales but will also strengthen the relationship between your store and customers.

10. You Should Upgrade Your Collateral Game

Instructional manuals are the affordable traditional alternatives to using of videos. You can also consider hiring a team of a digital advertising company that can assist you in promoting your cigar / cigarette / tobacco / E-cig / vape store. It is also a great chance for your to modernize the visual aesthetic by moving beyond your innermost circles.

Fusion Marketing can handle any & all of your business needs from start to finish.

Logo creation, graphic design, all types of printing, signage, photography & videography, websites & social media projects.

Marketing Strategies, Business Promotions, Ideas, Corporate Branding.

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Cities in Michigan

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