Cloud Marketing is relatively new. With this type of marketing, a company attempts to sell a product or service online using integrated digital experiences. Amazon, for example, allows its customers to access digital books, movie and television shows directly from their accounts.

Another example is the print-on-demand model. A book seller makes the product only when a customer purchases it after viewing advertising online. There is no excess inventory to worry about selling. Etsy operates in this way, as well, and this is way many crafters chose to host their business on the site. An online marketplace allows customers to browse for items they’d like, and many of the sellers only begin work on an order after it is placed.

The goal of cloud marketing is to target customers via online applications through social media sites such as Facebook and Twitter, as well as various online portals. It allows Michigan companies to send promotional content through digital formats, which enables a faster and cheaper approach to target consumers.



With cloud marketing, advertising can be delivered after determining what an online customer may be interested in. For example, if a user Google searches for campgrounds, an advertisement may appear for camping equipment or a travel site. It is the intent of the advertiser to catch a potential customer’s attention, so they will navigate to the company’s site and make a purchase.

In today’s fast-paced world where electronic content is readily available, cloud marketing is an excellent option. It is a great way to reach a large number of potential buyers instantly. Traditional print marketing methods are slower paced and have a greater chance of being immediately discarded. In the age of smartphones and tablets, there is an almost constant opportunity to target customers. Many individuals carry these devices on them at all times, allowing for a large window of opportunity.

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