Neither rain nor sleet nor hail can totally halt the United States Postal Service from its appointed rounds, although it is true inclement weather can make work truly challenging for mail carriers from coast-to-coast. There’s an undeniable attraction for value-driven Michigan business owner recognizing the appeal in utilizing this tireless workforce. These postal employees are striving to deliver targeted marketing messages to prospective consumers about specific products and services six days each week, all at the cost of postage.

What is Direct Mail Marketing?


That’s the unparalleled value of the process known as direct mail marketing – connecting directly to buyers with a message delivered unfiltered and on-point. Prior to the arrival of the electronic information age, direct mail involved the physical delivery of a piece of mail (including postcards, letters, brochures, sale flyers and more) to a specified mailing address. Modern technology presents alternatives to mail pieces delivered to a physical mailing address; it’s now possible to employ direct mail marketing in sending e-mail messages to tablets, smart phones and personal computers, too.

The Advantage


Regardless of the selected medium, the benefit is clear: businesses using direct mail marketing are forming a direct connection with their buyers, and hopefully driving those consumers to action. Any messages shared – with a piece of mail or an e-mail – should still reflect professionalism and a level of quality showcasing the nature of the business. Visuals should always be consistent to reinforce messaging and brand name recognition, while offering some eye-catching appeal that separates the piece from all competitors.

Samples of direct mail marketing pieces probably arrive in a mailbox on a daily basis. The method is suitable for virtually every type of business dependent on consumer support. Ultimately, every message sent through direct mail marketing represents an opportunity to connect with new and existing clients – and that’s the key to a successful long-term bottom line.

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