There is no perfect marketing approach for selling any sort of good or service, and it never involves a “one size fits all” mentality. Every marketing plan more closely resembles a snowflake or a fingerprint, where each one is unique and tailor-made to meet the needs of the individual clients. That being said, there is no need to reinvent the wheel, either. There are some very basic marketing principles that can be applied in many instances, and that most certainly applies when the topic turns to the area of traditional marketing in Michigan.

What is it?


Time-tested traditional marketing techniques count on the use of some basic platforms to attract the interest of prospective new clients. These mediums include the utilization of newspapers, television and radio spots that place the name of the seller squarely in the eye of the consumer on a regular basis. Repetitiveness builds familiarity and brand awareness throughout the process, and increases the chances a customer will remember the necessary information at a later date.

Is it Still Effective?


Do these traditional marketing techniques work? The short answer is a resounding “yes” in every instance. Simply put, if newspaper advertisements, television commercials and radio spots didn’t deliver on the ability to attract a client base, these for-profit revenue generators would no longer be in existence. Every newspaper publisher, television network and radio station would have long ago closed up shop, leaving sellers desperately trying to reach a wider customer base out in the cold. Instead, a thriving and vibrant community built upon the ingenuity of marketers and advertisers is alive and well today, as evidenced by the vast number of choices.

Creativity still rules in this highly competitive environment. To the victors go the spoils, and that’s why it is so important to dedicate resources to the designers responsible for eye-catching logos, compelling video designs and truly memorable catch-phrases. Combined, these efforts keep traditional marketing techniques alive and well.

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