There is a certain irony to the situation when it comes to considering the idea of viral marketing. Regarding thinking about the real world and how it relates to the annual return of cold and flu season, it’s given: nobody wants to get too close to the person suffering from the sniffles, because those symptoms just might be catchy – like any virus. Ideally, viral marketing involves spreading something, also – in this case, a catch phrase, idea, slogan or other related concept – but unlike a virus, the absolute desire of any marketer is that their viral marketing campaign will catch on.
What is Viral Marketing?
The hope of viral marketing in the State of Michigan is that a concept will catch fire in the minds of consumers, spreading awareness and a “got to have it” attitude for the latest and greatest product, from the perspective of the buying public. Viral marketing is a modern-day tool relying on the message of the advertiser being spread quickly through multiple social networks, including the likes of Facebook, Twitter, LinkedIn, YouTube and many more.
How Does Viral Marketing Work?
Prime examples of viral marketing initiatives are everywhere. Just consider, for example, the absolutely pervasive presence of a talking camel proclaiming the arrival of the middle of the work week in a raging viral marketing campaign for an insurance company not so long ago. The campaign sweeping the airwaves captivated audience, generating a buzz for the company that easily justified the cost of the marketing campaign.
Viral marketing can be less explosive, but equally able to resonate in the minds of consumers. One particular athletic shoe manufacturer with a distinct “swooshing” logo long ago created an eye-catching image that has created a presence in the awareness of consumers, just like one of the most catchy radio jingles.
In both these instances, the name of the advertiser is noticeably absent – yet the average reader will immediately recognize the companies being referenced – in this case, Geico and Nike, respectively. There is hardly a more compelling argument in support of the value of viral marketing.