Non-Traditional Marketing is a type of marketing strategy is designed to capture the attention of customers through creative, unorthodox and innovative methods of marketing. Some examples include ad placement in unusual locations, such as on the back of a public bathroom stall door. A “Did you know?” quick read can really capture one’s attention at a bus stop where it’s likely that there will be a lot of foot traffics and riders will need to sit a minute in wait.

For example, a soap maker could post a hand-washing fact sheet on the back of a supermarket stall, enticing its occupant not only to wash, but to use the soap provided. The yummy fragrance of the liquid and the unique, flower-shaped bottle catches their attention. What do you know? There are coupons to purchase the product on the countertop nearby.

WOW! NOW THAT’S REALLY COOL!

The key ingredient of non-traditional marketing is clever presentation. Guerilla marketing, a type of non-traditional strategy, seeks to do just this. Ad placements in the most unusual spots are sure to get the attention of passer-bys, perhaps even making them do a double take.

Many Michigan companies have employed highly successful guerilla marketing campaigns. Kleenex has advertised on wall soap dispensers. An image of a large, red nose covers the device. When bathroom-goers use the soap, the drippy liquid looks like snot, causing them to giggle once they put two-and-two together. A sunscreen provider once distributed black beach towels in the shape of coffins, making a blunt point to lather up. Tattoo parlors often contain drawings strategically placed on mirrors so when customers stand in front of them, they can picture what a particular tattoo will look like on their body.

The marketplace is highly competitive. Sometimes it takes a non-traditional marketing campaign to successful stand apart from the competition. Customers who appreciate the cleverness of it may make a purchase even if they never intended to.

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Cities in Michigan

Algonac, Michigan sd Allen Park, Michigan Almont Township, Michigan Anchorville, Michigan Armada, Michigan Auburn Hills, Michigan Berkley, Michigan Beverly Hills, Michigan Bingham Farms, Michigan Birmingham, Michigan Bloomfield, Michigan Bloomfield Hills, Michigan Bloomfield Township, Michigan Bloomfield Village, Michigan Burton, Michigan Capac, Michigan Centerline, Michigan Chesterfield, Michigan Chesterfield Township, Michigan Clarkston, Michigan Clinton Township, Michigan Dearborn, Michigan Dearborn Heights, Michigan Detroit, Michigan Dryden, Michigan East China, Michigan East Detroit, Michigan Eastpointe, Michigan Farmington, Michigan Farmington Hills, Michigan Ferndale, Michigan Flint, Michigan Fort Gratiot, Michigan Fraser, Michigan Garden City, Michigan Grosse Pointe, Michigan Grosse Pointe Farms, Michigan Grosse Pointe Park, Michigan Grosse Pointe Shores, Michigan Grosse Pointe Woods, Michigan Hamtramck, Michigan Harper Woods, Michigan Harsens Island, Michigan Hazel Park, Michigan Highland Park, Michigan Huntington Woods, Michigan Imlay City, Michigan Independence Township, Michigan Inkster, Michigan Lake Orion, Michigan Lapeer, Michigan Macomb, Michigan Madison Heights, Michigan Marysville, Michigan Metamora, Michigan Mount Clemens, Michigan Mount Pleasant, Michigan New Baltimore, Michigan New Haven, Michigan Novi, Michigan Orion Township, Michigan Pleasant Ridge, Michigan Plymouth, Michigan Redford, Michigan Richmond, Michigan Rochester, Michigan Rochester Hills, Michigan Romeo, Michigan Romulus, Michigan Roseville, Michigan Royal Oak, Michigan Saint Clair Shores, Michigan Shelby Township, Michigan Southfield, Michigan Sterling Heights, Michigan Troy, Michigan Utica, Michigan Warren, Michigan Washington, Michigan Washington Township, Michigan Waterford, Michigan West Bloomfield, Michigan

Michigan Zipcodes

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