Marketing Methods: A to Z

Alliance Marketing
Alliance Marketing ~ joining up with other businesses (related or not) and creating a group effort marketing campaign (like advertising on a co-op flyer / banner / etc.)
Ambush Marketing
Ambush Marketing ~ is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee
Article Marketing
Article Marketing ~ Industry related articles distributed online or offline.
B2B Marketing
B2B Marketing ~ Business to Business marketing.
B2C Marketing
B2C Marketing ~ Business to Consumer marketing.
Cause Marketing
Cause Marketing ~ the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.
Close Range Marketing
Close Range Marketing ~ strategically promoting your offers to a specific area (close to your own business).
Community Marketing
Community Marketing ~ an offer / promotion presented to a particular community.
Content Marketing
Content Marketing ~ creating content (articles, etc.) and distributing it to online resources.
Cross-Media Marketing
Cross-Media Marketing ~ combining different media outlets with your promotional efforts.
Direct Mail Marketing
Direct Mail Marketing ~ Sending a message directly to consumers.
Freebie Marketing
Freebie Marketing ~ creating a loss leader (free) giveaway item or promotion to generate interest in your company / item / services.
Guerrilla Marketing
Guerrilla Marketing ~ relies on energy, timing and unusual approaches to get the consumer’s attention.
Inbound Marketing
Inbound Marketing ~ is the search engine optimization (SEO) part of web marketing.
Internet Marketing
Internet Marketing ~ Also referred to as online marketing.
Loyalty Marketing
Loyalty Marketing ~ creating an offer or promotion for your loyal (existing) customers.
Niche Marketing
Niche Marketing ~ Focusing marketing efforts on a smaller target audience group.
Offline Marketing
Offline Marketing ~ All forms of marketing that aren’t done on the Internet.
Outbound Marketing
Outbound Marketing ~ Commonly called traditional marketing.
Personalized Marketing
Personalized Marketing ~ The goal is to create a unique offer for each customer or at least make it appear that way.
Promotional Marketing
Promotional Marketing ~ used to motivate a consumer to make a decision and purchase a product.
Referral Marketing
Referral Marketing ~ Also called word of mouth marketing.
Relationship Marketing
Relationship Marketing ~ a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
Reverse Marketing
Reverse Marketing ~ this causes the consumer to seek out the item / service / company being marketed.
Social Media Marketing
Social Media Marketing ~ marketing found on sites like Facebook, Twitter, LinkedIn, YouTube, etc.
Traditional Marketing
Traditional Marketing ~ use of newspaper, television, and radio.
Viral Marketing
Viral Marketing ~ relies on the message of the marketer being spread quickly through various social networks to increase brand awareness by consumers.
Web Marketing
Web Marketing ~ having an online web presence. Generating visitors to your website.
Word of Mouth Marketing
Word of Mouth Marketing ~ relies on customers spreading the word about your product.
Alliance Marketing

Alliance Marketing ~ joining up with other businesses (related or not) and creating a group effort marketing campaign (like advertising on a co-op flyer / banner / etc.)

Ambush Marketing

Ambush Marketing ~ is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee

Article Marketing

Article Marketing ~ Industry related articles distributed online or offline.

B2B Marketing

B2B Marketing ~ Business to Business marketing.

Brand Marketing

Brand Marketing ~ Themes, schemes or products that consumers instantly recognize who the company is.

B2C Marketing

B2C Marketing ~ Business to Consumer marketing.

Cause Marketing

Cause Marketing ~ the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Close Range Marketing

Close Range Marketing ~ strategically promoting your offers to a specific area (close to your own business).

Cloud Marketing

Cloud Marketing ~ the online marketing of digital products or materials.

Community Marketing

Community Marketing ~ an offer / promotion presented to a particular community.

Content Marketing

Content Marketing ~ creating content (articles, etc.) and distributing it to online resources.

Cross-Media Marketing

Cross-Media Marketing ~ combining different media outlets with your promotional efforts.

Direct Mail Marketing

Direct Mail Marketing ~ Sending a message directly to consumers.

Drip Marketing

Drip Marketing ~ Sending a set of messages over a period of time to consumers.

E-Commerce Marketing

E-Commerce Marketing ~ selling online to consumers using various platforms.

Email Marketing

Email Marketing~ the promotion of subscription offers, reward programs, and many other types, using the email system as a delivery method.

Event Marketing

Event Marketing~ promoting a business at a local spot that is hosting a specific type of celebration or festival.

Facebook Marketing

Facebook Marketing~ promoting a business on Facebook.

Freebie Marketing

Freebie Marketing ~ creating a loss leader (free) giveaway item or promotion to generate interest in your company / item / services.

Guerrilla Marketing

Guerrilla Marketing ~ relies on energy, timing and unusual approaches to get the consumer’s attention.

Integrated Marketing

Integrated Marketing ~ all of a companies items or marketing have the same feel to them. Customers immediate recognize these items or promotions.

Inbound Marketing

Inbound Marketing ~ is the search engine optimization (SEO) part of web marketing.

Internet Marketing

Internet Marketing ~ Also referred to as online marketing.

Loyalty Marketing

Loyalty Marketing ~ creating an offer or promotion for your loyal (existing) customers.

Mass Marketing

Mass Marketing ~ marketing designed to target the most amount of customers possible.

Niche Marketing

Niche Marketing ~ Focusing marketing efforts on a smaller target audience group.

Non-Traditional Marketing

Non-Traditional Marketing ~ employing unorthodox, creative and unique strategies to generate interest in a product, service or business.

Offline Marketing

Offline Marketing ~ All forms of marketing that aren’t done on the Internet.

Outbound Marketing

Outbound Marketing ~ Commonly called traditional marketing.

Personalized Marketing

Personalized Marketing ~ The goal is to create a unique offer for each customer or at least make it appear that way.

Promotional Marketing

Promotional Marketing ~ used to motivate a consumer to make a decision and purchase a product.

Referral Marketing

Referral Marketing ~ Also called word of mouth marketing.

Relationship Marketing

Relationship Marketing ~ a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

Reverse Marketing

Reverse Marketing ~ this causes the consumer to seek out the item / service / company being marketed.

Search Marketing

Search Marketing ~ also called “Search Engine Marketing” ~ using a combination of SEM and SEO to get found in the search engines.

Seasonal Marketing

Seasonal Marketing ~ businesses who are only open part of the year, or products which are available only at certain times of the year, use this marketing tactic.

Social Media Marketing

Social Media Marketing ~ marketing found on sites like Facebook, Twitter, LinkedIn, YouTube, etc.

Traditional Marketing

Traditional Marketing ~ use of newspaper, television, and radio.

Trust-based Marketing

Trust-based Marketing ~ having superior products and honest business practices creates brand loyalty from consumers who trust companies based on these factors.

Undercover Marketing

Undercover Marketing ~ companies who create a buzz about their products or services using indirect means or by hiring third parties to spread the word, instead of them doing it themselves.

Viral Marketing

Viral Marketing ~ relies on the message of the marketer being spread quickly through various social networks to increase brand awareness by consumers.

Web Marketing

Web Marketing ~ having an online web presence. Generating visitors to your website.

Word of Mouth Marketing

Word of Mouth Marketing ~ relies on customers spreading the word about your product.

  • Alliance 5%
  • Cause 6%
  • Community 6%
  • Guerrilla 22%
  • Inbound 20%
  • Offline 6%
  • Social Media 14%
  • Referral 23%

What works for us?

At Fusion we utilize a mixture of Alliance, Cause, Community, Guerrilla, Inbound, Offline, social media and most importantly, Referral Marketing. We can almost guarantee you that our Word of Mouth efforts have brought you here today because we look out for our clients, and they, in return, look out for us. Don’t take our word, look at what clients are saying about our team.

What should you use?

We’ll help figure out the most effective tactics for your unique situation.