Marketing Methods: A to Z

Alliance Marketing

Alliance Marketing ~ joining up with other businesses (related or not) and creating a group effort marketing campaign (like advertising on a co-op flyer / banner / etc.)

Ambush Marketing

Ambush Marketing ~ is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee

Article Marketing

Article Marketing ~ Industry related articles distributed online or offline.

B2B Marketing

B2B Marketing ~ Business to Business marketing.

B2C Marketing

B2C Marketing ~ Business to Consumer marketing.

Cause Marketing

Cause Marketing ~ the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Close Range Marketing

Close Range Marketing ~ strategically promoting your offers to a specific area (close to your own business).

Community Marketing

Community Marketing ~ an offer / promotion presented to a particular community.

Content Marketing

Content Marketing ~ creating content (articles, etc.) and distributing it to online resources.

Cross-Media Marketing

Cross-Media Marketing ~ combining different media outlets with your promotional efforts.

Direct Mail Marketing

Direct Mail Marketing ~ Sending a message directly to consumers.

Freebie Marketing

Freebie Marketing ~ creating a loss leader (free) giveaway item or promotion to generate interest in your company / item / services.

Guerrilla Marketing

Guerrilla Marketing ~ relies on energy, timing and unusual approaches to get the consumer’s attention.

Inbound Marketing

Inbound Marketing ~ is the search engine optimization (SEO) part of web marketing.

Internet Marketing

Internet Marketing ~ Also referred to as online marketing.

Loyalty Marketing

Loyalty Marketing ~ creating an offer or promotion for your loyal (existing) customers.

Niche Marketing

Niche Marketing ~ Focusing marketing efforts on a smaller target audience group.

Offline Marketing

Offline Marketing ~ All forms of marketing that aren’t done on the Internet.

Outbound Marketing

Outbound Marketing ~ Commonly called traditional marketing.

Personalized Marketing

Personalized Marketing ~ The goal is to create a unique offer for each customer or at least make it appear that way.

Promotional Marketing

Promotional Marketing ~ used to motivate a consumer to make a decision and purchase a product.

Referral Marketing

Referral Marketing ~ Also called word of mouth marketing.

Relationship Marketing

Relationship Marketing ~ a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

Reverse Marketing

Reverse Marketing ~ this causes the consumer to seek out the item / service / company being marketed.

Social Media Marketing

Social Media Marketing ~ marketing found on sites like Facebook, Twitter, LinkedIn, YouTube, etc.

Traditional Marketing

Traditional Marketing ~ use of newspaper, television, and radio.

Viral Marketing

Viral Marketing ~ relies on the message of the marketer being spread quickly through various social networks to increase brand awareness by consumers.

Web Marketing

Web Marketing ~ having an online web presence. Generating visitors to your website.

Word of Mouth Marketing

Word of Mouth Marketing ~ relies on customers spreading the word about your product.

Alliance Marketing

Alliance Marketing ~ joining up with other businesses (related or not) and creating a group effort marketing campaign (like advertising on a co-op flyer / banner / etc.)

Ambush Marketing

Ambush Marketing ~ is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee

Article Marketing

Article Marketing ~ Industry related articles distributed online or offline.

B2B Marketing

B2B Marketing ~ Business to Business marketing.

B2C Marketing

B2C Marketing ~ Business to Consumer marketing.

Cause Marketing

Cause Marketing ~ the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Close Range Marketing

Close Range Marketing ~ strategically promoting your offers to a specific area (close to your own business).

Community Marketing

Community Marketing ~ an offer / promotion presented to a particular community.

Content Marketing

Content Marketing ~ creating content (articles, etc.) and distributing it to online resources.

Cross-Media Marketing

Cross-Media Marketing ~ combining different media outlets with your promotional efforts.

Direct Mail Marketing

Direct Mail Marketing ~ Sending a message directly to consumers.

Freebie Marketing

Freebie Marketing ~ creating a loss leader (free) giveaway item or promotion to generate interest in your company / item / services.

Guerrilla Marketing

Guerrilla Marketing ~ relies on energy, timing and unusual approaches to get the consumer’s attention.

Inbound Marketing

Inbound Marketing ~ is the search engine optimization (SEO) part of web marketing.

Internet Marketing

Internet Marketing ~ Also referred to as online marketing.

Loyalty Marketing

Loyalty Marketing ~ creating an offer or promotion for your loyal (existing) customers.

Niche Marketing

Niche Marketing ~ Focusing marketing efforts on a smaller target audience group.

Offline Marketing

Offline Marketing ~ All forms of marketing that aren’t done on the Internet.

Outbound Marketing

Outbound Marketing ~ Commonly called traditional marketing.

Personalized Marketing

Personalized Marketing ~ The goal is to create a unique offer for each customer or at least make it appear that way.

Promotional Marketing

Promotional Marketing ~ used to motivate a consumer to make a decision and purchase a product.

Referral Marketing

Referral Marketing ~ Also called word of mouth marketing.

Relationship Marketing

Relationship Marketing ~ a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

Reverse Marketing

Reverse Marketing ~ this causes the consumer to seek out the item / service / company being marketed.

Social Media Marketing

Social Media Marketing ~ marketing found on sites like Facebook, Twitter, LinkedIn, YouTube, etc.

Traditional Marketing

Traditional Marketing ~ use of newspaper, television, and radio.

Viral Marketing

Viral Marketing ~ relies on the message of the marketer being spread quickly through various social networks to increase brand awareness by consumers.

Web Marketing

Web Marketing ~ having an online web presence. Generating visitors to your website.

Word of Mouth Marketing

Word of Mouth Marketing ~ relies on customers spreading the word about your product.

  • Alliance 5%
  • Cause 6%
  • Community 6%
  • Guerrilla 22%
  • Inbound 20%
  • Offline 6%
  • Social Media 14%
  • Referral 23%

What works for us?

At Fusion we utilize a mixture of Alliance, Cause, Community, Guerrilla, Inbound, Offline, social media and most importantly, Referral Marketing. We can almost guarantee you that our Word of Mouth efforts have brought you here today because we look out for our clients, and they, in return, look out for us. Don’t take our word, look at what clients are saying about our team.

What should you use?

We’ll help figure out the most effective tactics for your unique situation.

Contact us today