Fusion Marketing had the opportunity to work with one of their favorite clients, The Hot Rod Shop. Fusion was tasked with creating an indoor logo sign for the company’s lobby area. We used PVC to create a multi-layered dimensional sign that features logos of brands HRS uses when building out projects for their clients. The Hot Rod Shop is always looking for ways to improve its customer experience, and this new signage will allow them to do just that. This project also allowed Fusion to flex its creative muscles. The sign now hangs proudly inside the Hot Rod Shop’s reception area to symbolize all that makes up the company. Fusion Marketing loves to work with like-minded partners that share their creativity and vision for what’s possible when design, education, and technology collide. If that sounds like something you are interested in, maybe we should talk.
The Hot Rod Shop Projects
The Hot Rod Shop has a large trailer for moving cars. They decided that they wanted to capitalize and use it for advertising. Keeping in line with their current minimalistic branding we opted to apply their logo and website URL. The finished trailer features the branding on both sides of the trailer as well as the back. Most companies instinctually want to go overboard but it can quickly cloud your message. The hot rod shop likes to let their work speak for itself. “We want everyone looking at the car, not the trailer next to it.” —Jamie, Founder.
We were delighted when Jamie from The Hot Rod Shop reached out expressing his distaste for the blank wall when you first walk into his office. We immediately through a wall wrap would work best but after tossing around ideas we decided that dimensional signage would be even better in this case. This sign has 3 layers that make it stand out almost as much as their hotrods.
• Latex Printed Jbond
• Black Gator Foam
• 3M VHB Tape
• French Cleat