Seasonal marketing is utilizing certain tactics around holidays and other special occasions to promote a company’s products or services. This type of marketing is extremely common for clothing retailers, especially those in a mall setting or large standalone department stores. These businesses often hire seasonal help to accommodate for a large influx of buyers and to help with maintaining campaigns.

For example, Macy’s may elaborately decorate the entire department store, offer seasonal specials and even bring in Santa Claus to promote its products around Christmas. This is because the retailer is likely to greatly increase its gift sales during this time of the year. Macy’s may also change its floor plan and advertising campaigns in August to focus on back-to-school gear.

Department stores commonly change their product placement in order accommodate multiple seasonal campaigns throughout the year. One month, a store may have swimwear prominently displayed in front of the entry way, and the next, there will be winter coats placed front and center. They’ll employ temporary or contract help, provide brief, targeted training, and trim down after a busy season passes.

IT’S THAT TIME OF YEAR

 

Halloween stores are a great examples of retailers that typically only open seasonally. These stores hire temporary employees during certain months of the year to come in, prep the store, manage its fall sales, and wrap everything up after October 31st. Once the season is over, another seasonal retailer may move in until the store needs to reopen for business. As long as this arraignment works, a landlord leasing the building never has to worry about it being vacant.

Farmers’ markets, greenhouses, ice cream parlors and pool stores are other examples of Michigan businesses who rely on seasonal marketing to drive sales. They push advertising during very specific times of year, sell as much as possible, and close down entirely or focus on other ventures once the prime season passes.

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Cities in Michigan

Algonac, Michigan sd Allen Park, Michigan Almont Township, Michigan Anchorville, Michigan Armada, Michigan Auburn Hills, Michigan Berkley, Michigan Beverly Hills, Michigan Bingham Farms, Michigan Birmingham, Michigan Bloomfield, Michigan Bloomfield Hills, Michigan Bloomfield Township, Michigan Bloomfield Village, Michigan Burton, Michigan Capac, Michigan Centerline, Michigan Chesterfield, Michigan Chesterfield Township, Michigan Clarkston, Michigan Clinton Township, Michigan Dearborn, Michigan Dearborn Heights, Michigan Detroit, Michigan Dryden, Michigan East China, Michigan East Detroit, Michigan Eastpointe, Michigan Farmington, Michigan Farmington Hills, Michigan Ferndale, Michigan Flint, Michigan Fort Gratiot, Michigan Fraser, Michigan Garden City, Michigan Grosse Pointe, Michigan Grosse Pointe Farms, Michigan Grosse Pointe Park, Michigan Grosse Pointe Shores, Michigan Grosse Pointe Woods, Michigan Hamtramck, Michigan Harper Woods, Michigan Harsens Island, Michigan Hazel Park, Michigan Highland Park, Michigan Huntington Woods, Michigan Imlay City, Michigan Independence Township, Michigan Inkster, Michigan Lake Orion, Michigan Lapeer, Michigan Macomb, Michigan Madison Heights, Michigan Marysville, Michigan Metamora, Michigan Mount Clemens, Michigan Mount Pleasant, Michigan New Baltimore, Michigan New Haven, Michigan Novi, Michigan Orion Township, Michigan Pleasant Ridge, Michigan Plymouth, Michigan Redford, Michigan Richmond, Michigan Rochester, Michigan Rochester Hills, Michigan Romeo, Michigan Romulus, Michigan Roseville, Michigan Royal Oak, Michigan Saint Clair Shores, Michigan Shelby Township, Michigan Southfield, Michigan Sterling Heights, Michigan Troy, Michigan Utica, Michigan Warren, Michigan Washington, Michigan Washington Township, Michigan Waterford, Michigan West Bloomfield, Michigan

Michigan Zipcodes

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