custom website design

Custom Website Design

The website design we provide is much like our clients, entirely unique in their perfectly imperfect ways. Every business is different and has different needs, wants, and goals. For this reason, we don’t use templates like many other companies. Our website design services are custom and built from the ground up, pixel by pixel, adequately representing your brand and providing the best user experience possible.

Best Practices

Our team at Fusion Marketing is always researching and learning about web designs best practices and current design trends. The Internet is evolving and growing every day. It’s almost a full-time position staying up-to-date. But don’t let that detour you from getting up and running online, that’s why we’re here. We have many years of interacting with clients who aren’t in the know and have come up with some unique ways to answer any questions you may have –without down-talking, or confusing you.

Style and Layout

The style and design of the websites we build is based on your industry, nature of intent, and target audience. For instance, if your target demographic is older we will provide larger text and easy to find the call to action (CTA) buttons. Without doing so more than likely, your less tech-savvy clients will have trouble navigating your website design, becoming frustrated, and moving on to a competitor. We can develop a custom platform that will work for you. Let it be a small one-page business website with a blog or a larger eCommerce shopping website.

Responsive (Mobile Ready)

I’m sure by now you’re familiar with mobilegeddon. But if not here’s a little bit of background information for you. Back in 2015 Google publicly announced that they would start rating a website’s design with a ‘pass’ or ‘fail’ grade when it comes to websites displaying correctly on a mobile device. It’s thought that sites that pass Google’s mobile test are positioned higher in the search engine results. All websites we develop pass Google’s check for responsiveness. We design websites with three different platforms in mind; desktop, tablet, and mobile phone so there’s no need to worry about being penalized by the big G.

“The majority of users coming to your site are likely to be using a mobile device”. Google

Ownership

We’ve had clients come to us that are being held by held hostage by their web developers –having to pay for each little update. In our opinion, that’s a terrible practice. There is no need to go elsewhere if a company exceeds expectations and provides untouchable customer service. With that said, all websites we develop are yours. We provide all master files, passwords, and credentials. Clients have the ability to add new content or manipulate existing content like updating an address or phone number without having to pay someone to do it for them.

Website Hosting

As a convenience, we have opened up our private VPS server to our web clients (which most likely means nothing to you), but we wanted you to know that only our clients and our corporate websites are on our servers. If you choose to host your newly developed website with us we will keep it up-to-date. We also have a few hosting plans that include free modifications that truly give you a hands-off option.

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