We use traditional tools like; radio, newspaper, video, mail, and signage. We also incorporate newer tactics like social media, online advertising, and websites.
We create successful campaigns by blending traditional tools, and popular tactics of today with non-traditional, guerrilla marketing. Are you ready to start standing out?
Our Recipe for Success!
[worked in the past] + [currently works] * [non-traditional approach] = success!
Scroll down to check out some notable examples that have worked for others around the globe.
Do you remember few years ago, when Foursquare was at the 2010 SXSW convention? If not, you probably weren’t there. Ether way, Foursquare was still relatively new and opted to use their space to set up a real-life game of “four square”. Their booth consisted of chalk and two rubber balls.
Their setup drew a few thousand participants. When CEO Dennis Crowley was asked, he replied —“We played all day long, and there was always a waiting line. We were handing out tee shirts, buttons, and stickers. Anytime someone didn’t know what Foursquare was, we helped them find it on their phone. We helped get them up and running and using it.”
Ice Bucket Challenge
You already know about this one, right? You might have even participated. Not many Guerrilla Marketing campaigns come close to toughing the success of the Ice Bucket Challenge (On August 29, 2014 the ALS Association announced that their total donations since had exceeded $100 million). You never know what’s going to catch on, why or when but here are the 3 main elements that made the Ice Bucket Challenge a success…
Simplicity. Do you recall the Harlem Shake videos, and how easy it was for a few people to record their own within minutes. People are more likely to jump on board when little to no effort is required.
Look at me. We all like to look good, whether you’re a CEO for a large company or a bored teen looking for something to do. The Ice Bucket Challenge brought awareness to a relevantly unknown illness, Lou Gehrig’s Disease.
Snowball effect. The ability to challenge friends turns a one-off challenge into a conversation starter and a spectator event. We all took turns participating in the Ice Bucket Challenge after one of Fusion’s graphic designers was challenged by a family member.
We Solve Problems
Not just the problems you have today but the problems you’ll have tomorrow.