Currently, the number of non-profit organizations (also called a non-governmental organization, or “NGO”) is increasing worldwide to cater for the different needs of people. Therefore, a competitive environment exists in non-profit organizations. Thus, as an owner of the Michigan non-profit organization, you should come up with useful strategies on how to promote your organization. Your plans will vary depending on your organization, for instance when you have let say “Save the Children Organization” you need to take advantage of all the opportunities you can since this is a competitive field. The following are marketing ideas you can use.
1. Have an attractive and dynamic website
A website is the hub of an organization’s online presence because it is useful in communicating the message of the activities that your organization is undertaking, its cause and mission. Due to the relevance of the website, maintaining an appealing and lively website at all times will be helpful in ensuring that the rest of organization online marketing endeavors are successful. A well designed non-profit organization website gives the visitors positive impression about the organization, and this will encourage them to visit it frequently.
2. Social media
Share what your organization is doing offline through the website and social media. The purpose of the non-profit organization is to do positive things that improve the welfare of the people. Thus people will genuinely enjoy reading information about it and spread it. Therefore, besides your website, social media like Twitter, Facebook and YouTube are ideal sites to post your work which will encourage readers to share with family members and friends. Furthermore, when you are promoting an event, you can also mention another organization’s event, something that in future can lead to that organization that you mention to share your work one day.
3. Encourage testimonials from the people that care or have benefited from the organization
The non-profit organization is likely to have passionate supporters due to its services. Therefore it is important to let your supporters to show their support. You can do this by having the section of the site set aside for stories that are told by supporters. Go ahead to place a link after each testimonial so that each visitor can submit his or her story or testimony thus allowing each visitor to become an ambassador of your organization.
4. Send out appropriate, consistent email blasts
It’s advisable to consistently inform your email subscribers about the activities of your organization, but it is also advisable not to send too many emails as the subscribers may view your organization as spam. Practicing this habit is not an exact but a somehow a monthly newsletter in addition to major events notifications is a good starting point to evaluate your email subscribers attitude. Then from that point, you can adjust on how you engage them through the email according to the number of open and click-through rate.
5. Use Facebook and Twitter for donations
Donating to your organization online should be straightforward and easy to share on Twitter and Facebook. You should ensure that the donation procedure has as few steps as possible. Because the more the steps are, the more the chances of the visitor to change his or her mind and click away. Then let the thank you page to provide the ability for that user either to share on Facebook or Twitter once he or she donates on your organization’s website, this will encourage others to give.
6. Utilizing a mobile text messaging campaign
Using emails for communication might not be an effective method because, the average open rate of emails is low. Therefore you are also encouraged to use text messages to reach out to your subscribers. Messages have a high opening rate as opposed to emails.
7. Keep monitoring your brand and industry
You should always be updated on what is going on in your organization, and what people say about it online. This will help you to know the appropriate measures to take to improve the service of your organization.
8. You can use Facebook ads to drive traffic to your site Facebook page
Using Facebook will provide a great venue for mostly targeted ads in pushing valuable visitors to your organization’s Facebook page and website at a low cost.
9. Build a recurring donation program
Promoting your organization will not work without funding. The significant source of income for an non-profit is donations, therefore, having an online recurring donation program will be of help. The program will help your organization to collect small donations online periodically at the same time giving credit to those who donate.
Last but not least is how you handle your budget. You should be in a position to know how much your organization needs at each point and how to raise the money. The best way to go about this is to form a team and assign each person in the group a specific role to play this will ensure that there is accountability and avoid mismanagement of the organization’s finances. An NGO that is well managed is likely to attract more supporters and donors hence it will be able to meet its goals.
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