Plumbing is an essential service that every home, office or apartment will require at some point. This means that there is a huge market and limitless possibilities for plumbers to excess and have a constant flow of work all year round. However, this can become difficult especially if a plumber has inadequate marketing skills. The large market also means that there are new entrants into the market every day and millions of other plumbers already established in the field that you need to compete with. Luckily, there are many ways in which you can market your skills and help your business stay afloat.
Here are the top ten ways to promote your Michigan plumbing business that you would wish you knew earlier:
1. Logo and slogan
The first thing that you will need to do when you open a plumbing business is to come up with a memorable and unique logo. Your logo should espouse values such as reliability, quality or efficiency. A logo will help customers recognize your company. You should also come up with a creative slogan to appear alongside the logo. This will go a long way in ensuring the success of your business.
2. Brand your company vehicles and use signage anywhere else applicable
It goes without saying that a plumbing business should have a vehicle or two to for transporting plumbing tools. Once you have designed a logo, paint or print it on all your company vehicles. The vehicles can be an ideal advertising opportunity for your business because people instinctively associate it with this type of business. Ensure that the sides, rear, and bonnet of the vehicle bear your logo. Besides trucks and vans, your clothing, door hangers, business cards, baseball caps, letters and invoices and your garage door at home should also bear the name and logo of your company. Think of other imaginative ways to get the word out there.
3. Social media
Social media has become an effective marketing tool in this day and age of information. Every business that intends to survive in the market knows just how important it is to have an online presence and engage with people online. Plumbers can also take advantage of this new trend and look for consumers where you are sure to find them; social media platforms. Post videos on YouTube or share links on Facebook that contain information on how to solve a particular problem that is common in most households.
Create a company website and compete with other plumbers on a level ground because many plumbers nowadays have websites. A website is beneficial because it will avail crucial information about your company to customers such as areas serviced, testimonials, contact details among others.
You will also need to take care of the technical aspect of your website. By this, I mean making sure that your make use of SEO so that your website can appear on the first page of Google and increase the chances of being found by customers. You should also ensure that your website is mobile friendly because 75% of internet users use mobile phones to access the internet. The site should also have a great user experience to ensure visitors will stay on the site long enough to consume the contents.
Starting a blog is another good way of netting customers. Publish content that people will find useful and informative and they will see you as an authority in your field and hire you when they have plumbing needs.
A uniform is essential in this type of business because it will help you find customers when you are out in public wearing the uniform. It should have your name, logo and contact information printed on it.
Place coupons in newspapers and books sold by marketing companies. Coupon circulars can also help you reach more people since its delivery system is established.
8. Email marketing
Send emails to your existing customers and inform them about various promotions and offers. Emails are an effective way of communicating, and they are bound to see your email and act on it.
9. Social or charity events
Take part in social events to create a good image for the company. For example, you can take part in a marathon held in the community or a charitable event for a noble course.
10. Target marketing using local SEO
Use local search engine optimizations to ensure that your company can be found by locals. One way to achieve this is to include keywords that people in the area are likely to search when they want to find a Michigan plumbing company in the area.
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