Having a roofing business entails a lot of work. For you to have customers, you need to market your company. The Michigan roofing business is a competitive business, and you need to use all marketing ideas you can to increase your client pool. Here are some roofing marketing ideas you can use.
Maintain your online presence
We are in a digital world where customers look for products and services online. For your business to be successful, you need to increase your online presence to reach more clients. One way is by having a website. When people are looking for a roofing contractor, they do their research on the internet before contacting the person. Ensure your website is designed to be user-friendly, so clients will not have a hard to navigate.
Have high-quality content
Having a website is not enough. You will need to have high-quality content to post on your website. You can make your website stand out by adding a blog section where you post useful information like home maintenance tips. You can also post your articles on popular other websites to make them more authoritative.
You can make a video marketing your services and post it on your website.
Give back to society
People want to be associated with a company that gives back to society. You can do this by dedicating a certain time each month to do a charitable act. These acts can include things like doing free roof repairs for hospitals, churches, children’s homes and other charities. You can even involve your current customers and show them that you care about others. Those who will be receiving your generosity will show their appreciation by recommending you to others.
You should mention that you do charitable acts in your website and in other print media you might be using.
Customers like to be reminded that they are important and they are valued. You can do this by having contests once or twice a month. You can call up the winner, and this will make you actively engage your customers in something fun instead of only associating when you are doing business. Winners can be posted on the website and print advertisements.
You can also build customer loyalty by being keen on what your customers say. Respond to customer reviews and take any criticisms positively.
Referrals and testimonials
Business owners know that referrals are the best form of advertising for your business. Happy customers will always give positive remarks about the business and will recommend you to other people who will end up being your customers. To get these referrals, you should ensure that your services are top notch. You can build your portfolio by asking your customers to pose for photos after you have completed your project. However, remember to ask for permission before you post these photos on your website. You can indicate the problem, and how you fixed it and the customer can add a testimonial about your services.
If you have a company vehicle, you can put your company logo on it and use it to advertise when you are working. It will provide free advertisement, and customers will find it easier to contact you since your contact will be provided.
If you have a website, then you must connect it to a social media account. Many people are on different social media platforms, and you should use this to your advantage. Join sites like Facebook, Pinterest, and others. When you get on social media platforms, ensure you post regularly and link your posts back to your website.
Diversify your services
Instead of only having one service, diversify and broaden your service range to increase your customer pool.
Traditional marketing methods are still effective when it comes to marketing. You can approach potential customers and inform them of your services. Remember to be friendly and not to come out as a salesman. Tell the potential client how you can solve their roofing problem, and you might end up getting a job.
Connect with other professionals
You can connect with other professionals who have skills that you do not have. These include plumbers, masons, handymen, and others. These connections will be useful when you need them and will be more than willing to recommend you to customers who need roofing services.
You can also ask the owner of the local repair shop to recommend you to any customers who are in the market for roofing services.
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