Tattoos gained popularity in the 1990s, and the industry has been thriving since. If you want to start a tattoo business, you may be at a loss as to how to go about it. The first thing you will need to do is to research and learn about the laws that you need to comply with and the necessary equipment that you will need to buy. On average, it will cost you about $15,000 to start a tattoo shop. This is not too much considering the huge market for this type of services, especially among the youth. Thus the business will have a high return on investments over time. A tattoo shop should be treated just like any other business, so it will be a big mistake if you just open the shop and wait for customers to stream in. The tattoo business is quite competitive, and you will need to do something extra than merely opening your shop for your business to survive. This is where marketing strategies come in. Below are the top ten ways to promote your Michigan tattoo shop and help your business stay afloat.
1. Give free tattoos to breast cancer survivors and sponsor events
Cancer has become an epidemic the world over. Surviving cancer is a major achievement that is nothing short of a miracle and good luck. Women who have mastectomy performed on them due to breast cancer usually suffer a lot of stress and trauma. Offering these women mastectomy tattoos will boost their self-esteem and give them a fresh start in life. You might end up investing a lot of your time and skill into this endeavor but the good thing is that it will give your business a positive image and attract people to come and get tattoos. You can sponsor a charity event and provide tattoo services at cheaper rates and donate the proceeds to a cause.
2. Embrace social media marketing
A tattoo is an art and the best way to market a tattoos business is through exploiting its visual aspect. Hence you take pictures of your designs and share the images in various social media platforms. The best place to start is pinterest and instagram which are big on images. Facebook can also help you spread the world and draw in new customers.
In this day and age you might be tempted to focus all your attention on online marketing and ignore the traditional forms of marketing. However, this would not be a smart move to make because it will limit the number of customers you can have to only those who frequent the internet. Pay someone to make a logo for you and ensure that your shop is well branded. Consider offering coupons in the mainstream newspapers, creating attractive business cards, leaflets and custom posters.
4. Come up with fashionable promotion tools
Invest in bobble hats, t-shirts and pumper stickers and either give out or sell to customers. They have proven to be an effective method of promoting tattoo businesses.
5. Get out there
The best way to do this will be to go to tattoo conventions. There you are likely to meet people whom you share, interests with and it will be a great opportunity for you to market your business.
6. Give Friday the 13th special offers
This date is usually set aside for offering special promotions and, it is a great way for businesses to stimulate sales. You can choose to offer small tattoos like stars, spiderwebs or skulls at a discounted price.
7. Make use of Local SEO by advertising in local listing sites
Just like yellow pages were useful in finding local businesses in the past, online directories serve the same purpose today. Ensure that your business can be found on Yelp and Google in order to get good business. People go to these sites to find search for local businesses and connect with them. They are usually ready to spend money; therefore by positioning your business well you, will have an upper hand over the competition.
9. Offer quality services
Offering exceptional tattoos can help you market your business in itself. There is no way you can expect to attract many customers if your services are not up to par.
10. Create a professional website
A website could also work wonders because it will give you an opportunity to include all the important information about the business such as business hours, costs of tattoos and images. You can also have the testimonial section in the website and encourage businesses to customers to share their experience.
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