As a doctor, are you worried that you do not have enough patients? Your new clinic may be struggling, and you need to beef up your daily schedule. There are reliable ways of promoting your medical practice and getting more patients. Nowadays, there is a fierce competition and the old perception that a doctor should grow into their practice no longer holds.
There are many ways of promoting your medical practice. You can spread the word about your expertise and medical practice online. Better marketing will attract more patients and help you expand your patient base. Below are the 10 strategies that you can use.
Build a professional website
Any reputable business has a professional website. The site must be well written and elaborate your services. Have an active social media strategy to help you stay current. Continuous shameless self-promotion does not work. Make about 10 social media posts per week.
The internet is a permanent part of our lives. Internet will continue to shape the way people live. Patients do online searches on the best doctors to consult for their procedures. Therefore, make sure the website is SEO optimized using local SEO content to make it more visible to prospective patients.
Ensure the website has an image that is consistent with what the practice represents. List the services you perform and give useful information about the services. Great content enables your patients to learn more about your practice with a single click.
Ensure your bio information is easily accessible. Bio information includes office hours, location, personal bio, payment policies, appointment booking and procedures you perform.
Stay active in the local community
Have a stall at sporting events, local health fairs among other marketing places. Setup your booth and make it fun. You can get a mascot and make it exciting.
Market your practice to existing patient base
Use the three basic tips: identity, isolate and initiate to generate market and income. Promote your practice to existing patients to ensure they continue coming. Enhance their well-being and overall health to boost their confidence in your expertise. Send your patients reminders on upcoming checkups via postcards, letters or email. Besides, you can send them imprinted pens, calendars, and magnetic advertising to keep your name and contact information visible.
Create special offers during holiday seasons to draw patients to some selective procedures you offer. With time, you will start generating more income as more patients turn up at your clinic.
Use business cards and brochures
Send brochures to all your existing and new patients through. Whenever you finish assisting a patient, give them your business card. Many patients keep the cards and can give it to someone who needs help with the same procedure. Patients can market your practice if you use them well. Give out brochures to both new and existing patients containing a summary of procedures, state of the art equipment and history of your practice. Display your business cards in the reception area with your name intact.
Become an expert
Market your expertise to both national and local news centers, print and online publications. Comment on emerging health issues. Attend seminars and give talks on health issues in your specialty. Interact with local leaders and the community to create awareness and familiarity with your practice. Be willing to issue your business cards in seminars and talks you attend.
Offer exemplary patient service
When inquiries and patient services are exceptional, patients will market the practice for you willingly and fearfully. Capture the heart and imagination of your patients by ensuring they get prompt services, welcoming receptionists and friendly nurses when they visit the facility. The office should be welcoming and attractive.
Office appearance and attitude of your staff have a direct reflection on your practice. The place should be clean and welcoming. Make the reception area user-friendly. Have an instant coffee maker and water dispenser available and ensure there is internet access for laptop and mobile device users.
Use social media platforms
Engage in extensive and meaningful social media campaigns. Keep your contact information online and up to date to enable patients to get in touch with you, ask questions or book appointments. Make a short list of relevant keywords involving your location, practice specialties, and treatments and weave them in your content post and profiles.
Post your general office hours on social media. Share useful content posts on various health issues to establish yourself as a trusted expert and thoughtful leader in the field. Post general health articles and updates. Inform your patients and followers of upcoming promotions and services you are offering like flu shots. Create a video explaining the treatment option you offer at your practice.
Make donations to local charity auction
You can donate medical supplies, equipment like scratches and informative booklets among other things. Give out your business cards and thank the participants and other guests for the occasion. Build a rapport with the audience.
Send written thank you cards
Send your referrals a written thank you message on postcards. Give your patients a thank you card or get well soon card to your practice to motivate them. Your patients are more likely to bring your more patients than billboards and posters. Good service sells better than advertising boards.
Host lunch and open house party
Offer door prizes and refreshments. Invite the general public, referral coordinators, colleagues and doctors from other hospitals and clinics. Use the occasion to familiarize with the local people.
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