There is no wrong or the right size for a painting contracting business. Your crew size depends on the market and your potential to generate work. As a painter, you can start from a solo show and move upwards and eventually run your crew of more painters. It takes experience and marketing to get a share of the market. Without effective marketing, you still don’t have a business. Every potential customer begins as a prospect or lead. Below are the 10 strategies you can use to market your painting business.
When starting out as a painter, door-to-door marketing is the best way to start. Many people are afraid to start this way, but it will generate more leads for you. Every hour you spend on the door-to-door campaign, you get 2-3 painting leads. This is a fact proven after running hundreds of marketing teams.
Pick the neighborhood with a higher income that needs painters. Be polite in your introduction and start with a free painting estimate. Most people will say no, but quite a number will accept. Set up a time and do an estimate. Do not do the estimate right away, do the estimate when you are sure the decision makers will be available.
Referrals have lifted many painters to success in this business. Offer excellent and quality service, and you will receive many referrals. Many contractors are unreliable, are sloppy and do not communicate well. As a painter, if you get a referral from any of your previous customers, there is a high chance that you will land the job if you show up.
Lead providers are firms that generate leads for various trades like painters, carpenters etc. It is easy, just submit a request for an estimate online, and they will send you information together with project details e.g.
“Christina needs a painter to paint the exterior of her house, her number of 203-xxx-xxx.”
With lead providers, the payment is per lead, or you can set-up a monthly budget and get some leads. If the quality of the lead is good, you can turn at least 70% of them into estimates and turn them into an actual job. Track your return on investment with every lead to know the ones that work out best.
Lawn signs are a sound investment for painters. When painting a home for a client, ask them if you can put a lawn sign with your information in their yard. It is an excellent way to get referrals because people notice the signs and your work in action. If your clients allow it, you can leave the sign for months after completing the work. This is a way of getting free advertising.
Keep the lawn sign simple and make the details visible. The sign should have the company name and logo. Put your phone number and add “Get a free estimate” as your call to action.
Some painters enjoy incredible success with lead groups. Lead groups are distinct business groups for professionals plying the same trade, i.e., painters in this case. Professionals can get together and exchange referrals or leads at least once a month. As a painter, you can get 2-3 jobs from a leads group. Alternatively, you can search online for other networking groups in the area.
Use flyer drops
Though expensive, it can yield success. You can drop 5,000 flyers and be assured of getting at least 15 clients calling you. However, the advertising costs are expensive, but once you get clients, they can always refer you to their friends, neighbors, and family.
Make the flyer attractive. Do not include everything imaginable about your company on a flyer. Keep the flyer clear, simple and include a special call to action message. Create an urgency with the marketing to yield more results.
Most online searches still happen on Google, and you can find clients. Have your business website and ensure it is local SEO optimized to attract local customers. State your services clearly and simple. Make the site attractive and have informative content. You can start a blog and link into the main website.
Use co-op advertising
Spread out the word that you offer quality painting services using brochures and business cards. Issue them out at shopping centers and malls. Contact the local paint store or manufacturer and inform them that you want to promote their product at a small percentage of the cost. Co-op advertising is a good marketing strategy.
Incorporate the business brand with local signs
Job site signage is a powerful and low-cost marketing strategy. Integrate your brand with yard signs, pole signs, magnetic vehicle signs and intersection signs. Ensure the signs have a synergistic feel and look to create a brand image people can easily recognize.
Send application postcards to past customers
Past customers will only refer you if you stand out and they can remember you. Remind them that you appreciate the opportunity to work paint their property. Be objective, welcoming, humble and polite in your message. The message should be simple and clear. Below the message, ask them to refer you to their friends.
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