Navis Logistics Inc Logo Design

Navis Logistics Inc was a new dispatching company stepping into a competitive freight market. The owner had worked with us before on a separate venture, and that history meant something - he gave us full creative freedom to build this brand from the ground up. We designed a mark anchored in movement and built to command attention on bid submissions.

The Challenge

Navis was launching into an industry where first impressions happen on paper – bid packages, proposals, email signatures. Without an established reputation to lean on, the brand needed to carry serious weight from day one. In a space full of forgettable logos and safe color choices, blending in wasn’t an option.

The Solution

The owner already knew our process, so we skipped the usual discovery phase and went straight to concept development. Full creative freedom on a logo project is rare, and we made the most of it.

Logistics comes down to one thing: movement. We built the Navis mark around that core idea. The letter V extends into an arrow pointing toward a destination, while a second arrow curves back to complete the circle. Outbound and return. It’s a concept that clicks immediately in the context of dispatching and freight – and it gives the mark a sense of energy that static text logos can’t touch.

Color was just as intentional. We went with dark teal and orange – a combination that cuts hard against the muted, generic palettes that dominate the logistics space. When Navis lands on a desk alongside competitor bids, it doesn’t disappear into the stack.

We delivered a comprehensive logo package out of Adobe Illustrator, including all file formats, color variations, and usage guidelines. Everything the team needed for digital and print applications, ready to deploy from day one.