Marketing with meaning for businesses that give a damn
What if you could solve your branding problems while also being a hero?
Look, if you’re reading this, odds are you’re not just in business to make money. You probably sponsor the local football team or donate to that dog rescue down the street. You started your business so you could do right by the people you employ and the community that supports you.
We know because we’re that type of company, too.
One project. Two impacts. No extra cost.
Ever notice how most marketing companies will happily take your money to create your logo or website, then turn around and spend a chunk of it on Facebook ads trying to find their next client?
Here’s a wild thought: What if that money went to your community instead?
Every time a business like yours works with us, we provide the EXACT SAME SERVICE to a nonprofit in a cause category you care about. Not some watered-down version. The real deal, delivered with the same attention to detail and quality standards.
We’re literally betting our business on the radical idea that you’d rather work with a company creating real community impact than one that’s just buying more Facebook ads.
And the kicker? Your marketing budget doesn’t change. At all. We’ve just redirected the money we would have spent trying to convince more businesses to hire us into actually doing something that matters.
How it actually happens
Every business needs marketing. Every nonprofit needs marketing. We’ve bridged that gap with a process that’s straightforward and completely transparent:
1. You hire us for your project
Logo design or website development based on your specific needs and scope
2. You select your cause category
Education? Environment? Veterans services? Food security? Whatever matters to you and your team
3. We record a random selection
Seriously. We record it and share it on social media, where everyone can watch it. No backroom deals. No “my cousin’s nonprofit.” Yes, you get a copy to share
4. Your project kicks off immediately
We follow our normal professional process, delivering kickass design that drives business results
5. The nonprofit gets notified
They’re told which business made their project possible (that’s you!)
6. Your project completes
You get everything you contracted us for, on time and to our high standards
7. The nonprofit project begins
Once your project wraps up, we start work on the nonprofit’s matching project
8. We create press for both organizations
Local media loves this story. We send a press release highlighting you and the nonprofit
What impact could look like
Here’s what we’re imagining: You’re a retail shop needing a brand refresh. You select education as your cause category because your team has always cared about local schools.
The random selection happens and you’re matched with a small literacy nonprofit operating on a shoestring budget. They’ve been using a photocopy of a volunteer-sketched logo and a Facebook page as their entire online presence.
Your business gets a professional rebrand that helps you stand out in the market. Customers notice. They ask about the Pairadox plaque on your wall, which starts conversations about your values.
Meanwhile, that literacy nonprofit finally looks as professional as the work they do. Suddenly, they’re taken seriously by potential donors. Grant applications that were previously rejected get a second look.
But here’s where it gets interesting – connections form. Maybe your employees start volunteering. Maybe the nonprofit’s director introduces you to other community leaders. Maybe something totally unexpected happens.
That’s the thing about community infrastructure – you build the bridge, but you can’t predict all the ways people will use it.
Non-profits can apply for the Pairadox Project here.
Services that make twice the impact
Corporate Branding / Logo Design
- Complete discovery process
- Multiple concept development
- Multiple revisions
- Final files in all formats
- Complete Pairadox Partner package
- Nonprofit matching and impact story
Website Development
- Custom website development
- Mobile-responsive design
- SEO optimization
- Content management system
- Complete Pairadox Partner package
- Nonprofit matching and impact story
Pricing varies based on project scope and specific requirements. We’ll create a custom quote that fits your needs.
We work with companies who truly care
Partner recognition package
Custom Wall Plaque
A physical reminder of your impact that starts conversations with every visitor. Features your business name alongside your matched nonprofit.
Digital Badge
Professional graphics for your website that showcase your commitment to community impact and link to your impact story.
Window/Door Sticker
Instantly identify your business as a community-minded Pairadox Partner to everyone who passes by or enters.
Email Signature Element
Subtle but powerful addition to your emails that sparks curiosity and conversations about your community impact.
Press Release
Professional media outreach highlighting both your business and your matched nonprofit, sent to local news outlets.
Social Media Graphics
Ready-to-share content for all platforms that tells your Pairadox story and highlights your community values.
Questions people actually ask
How much does this cost?
Not a single penny more than our standard rates. We've reallocated our traditional marketing budget into this program. Instead of paying for Facebook ads, we're investing in real community impact.
Do we get to choose the specific nonprofit?
You choose the cause category. The specific organization is selected through a transparent random drawing. This ensures fairness and prevents any backroom deals.
What if we don't like the nonprofit we're matched with?
We vet all nonprofits in our program for alignment with our shared values. If there's a serious concern, we'll have a conversation.
Will this slow down my project?
Nope. Your project timeline remains exactly the same. The nonprofit project starts after yours is complete.
Is this just a marketing gimmick?
Fair question. But ask any of our Partners - this creates real impact. We're betting our entire business model on it. That's not a gimmick; that's a mission.
Can we meet the nonprofit we're paired with?
Absolutely! We encourage relationship-building between businesses and their matched nonprofits.
Still have questions?
Ready to build differently?
Look, your marketing dollars are going somewhere. They might as well create twice the impact.
Your next logo or website project can do more than just help your business – it can be a catalyst for the kind of community you want to see.
