Pairadox Project
Two projects. One Payment. Two organizations transformed.
Every time a business hires us for branding or web development, we deliver the same service to a nonprofit. No extra cost. No catch. Just the way we do business.
running
6 companies
supporting the community
gifted to 6 nonprofits
Pairadox Project /pair-uh-dahks prah-jekt/
proper noun
- A business model where nonprofits receive equivalent services for every qualifying purchase.
- You can invest in your business while also making a difference in your community.
How It Works
Simple version: one project funds another.
No fundraising. No galas. A business hires us for the work they already need — and a nonprofit gets the same thing, free.
1
A business hires us for branding or web development.
Standard project, standard pricing. Nothing changes on their end.
2
They pick a cause category that matters to them.
Animal Welfare, domestic violence, education, arts, whatever aligns with their values.
3
We randomly select a nonprofit — live, on video.
No backroom decisions. Complete transparency. The whole thing is recorded.
4
Both projects get completed to the same standard.
Same process, same quality, same team. The nonprofit is treated as a client, not a charity case.
See It Happen
Real projects. Real people. Real impact.
Watch John Hofmann explain our "why" and motivation behind the Pairadox Project.
This isn't a marketing campaign. It's how we operate.
Every qualifying project at Fusion triggers a Pairadox pairing. It's not seasonal, it's not optional, and it's not something we do when we have extra budget. It's baked into the business model.
We reallocate money that would normally go to advertising and put it into the communities we serve instead. Weird? Maybe. But it works for the businesses, for the nonprofits, and for us.
Pairadox Impact Partners
The businesses helping us multiply the impact.
We fund every Pairadox Project internally - money that traditionally goes to Google and Facebook ads. But we're not doing this alone. These companies donate their time, expertise, and resources to make the program stronger. Not because we asked them to, but because they believed in what we're building. No invoices. No contracts. Just shared values.
Gravity Video manages, records and edits all of our video content for the Pairadox Project.
Can't stop thinking about this? We should probably talk.
Cause Categories
Organizations making real impact in these areas.
Animal Welfare & Rescue
Children & Youth Services
Community Arts & Culture
Disability Services & Accessibility
Disaster Relief
Diversity, Equity & Inclusion
Domestic Violence Services
Education & Literacy
Environmental Conservation
Food Security & Nutrition
Homelessness & Housing Support
Mental Health Services
Small Business Support
Veterans Services
Questions
What people usually ask
Is this real?
Yes. 6 completed, over $23,900+ in donated design services, and counting. Every selection is recorded on video and shared publicly.
How is this funded?
We reallocate money that would normally go to advertising. No extra cost to the business. No grant applications. Just a different way of running an agency.
How long has this been running?
Since Q2 2025. We launched it after realizing our best clients were the ones who cared about something bigger than their bottom line.
Is this a marketing stunt?
It's baked into our business model. Every qualifying project triggers a pairing. It's not seasonal, it's not optional, it's not a campaign. It's just how we operate.
Get Involved
Three ways to be part of the Pairadox Project.
Whether you're looking to hire a design agency, you're a nonprofit that could use professional help, or you know an organization that deserves a break, there's a path for you.
For Businesses
Hire us. Fund a nonprofit. Same project.
You don't sign up for Pairadox separately. Every qualifying project is a Pairadox project. No extra cost, no extra effort.
For Nonprofits
Apply for free professional design services.
Logo, branding, websites, the same work our paying clients get. You don't need to find a business sponsor. Just apply.
Nominate an Org
Know someone doing great work? Tell us.
Nominate a nonprofit for free design. We'll reach out and invite them to apply. Takes about 3 minutes.