What is a site survey and why do I need one?

What is a site survey and why do I need one?

An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted.  A site survey enables us to gather all of the critical information we...
How to Select the Best Font For Your Business Logo Design

How to Select the Best Font For Your Business Logo Design

Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.

Password Safety in 2020

Password Safety in 2020

Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”

Printing: What are Pantone Colors

Printing: What are Pantone Colors

Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.

Printing: What is CMYK

Printing: What is CMYK

In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.