Blog Articles

Custom Window Decals for Your Business

Custom Window Decals for Your Business

Custom window decals are an easy and affordable way to market your business. They are eye-catching and can be customized to include any company name, logo, message, or graphic. In addition, you can find a variety of designs and styles to choose from or create your own...

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How To Name A Podcast Brand

How To Name A Podcast Brand

One of the most important decisions you'll make when you start a podcast is what to name it. Picking a generic or cliche-sounding podcast name can hurt your show's potential for success, while using your own name may not be enough unless you've already made a name for...

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Which company logo is best?

Which company logo is best?

If you’re starting a company, you need to have an effective logo that will stand out and make customers easily identify your products. Let’s take a look at our favorite brands and the elements that make them awesome!

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Creative Marketing Ideas: Restaurants and Bars

Creative Marketing Ideas: Restaurants and Bars

There are many ways to get creative with bar and restaurant marketing that you can use to increase the number of loyal customers. The restaurant industry is a tough one to stay afloat in. Still, restaurants can stand out from the competition and increase their bottom...

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Everyone knows that February is the month for love. Hence, Valentine's Day marketing campaigns and holiday promotions are a great way to grow your audience and gain more new customers on this holiday. However, it's essential to ensure that your marketing campaign...

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Holiday Marketing Ideas for the 2022 New Year

Holiday Marketing Ideas for the 2022 New Year

Are you struggling to develop promotional ideas for holiday events or perhaps need some inspiration for your 2022 holiday season marketing campaign? From holiday shopping marketing campaigns to creating happy customers, we've got a few great marketing ideas in this...

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Do I have a Bad Logo? How to Self-Diagnose

Do I have a Bad Logo? How to Self-Diagnose

Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.

You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”

Well, fret not because we have the answer for you!

Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.

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Marketing Tips for a Coffee Shop: Think Differently

Marketing Tips for a Coffee Shop: Think Differently

Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.

So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.

Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.

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How To Make Your Car Wash Logo Design Stand Out and Keep it Timeless

How To Make Your Car Wash Logo Design Stand Out and Keep it Timeless

The Car Wash industry has been on the rise with an estimated $2.7 Billion in annual revenue and a growth rate of 11% annually. With this increase, there is also a need for creativity to help stand out from the competition tough.

We have looked over the logos for the top 6 rated carwashes in the country. The logos are all creative and timeless, so you can use them as inspiration for your own logo design!

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What Makes a Good Logo For A Law Office?

What Makes a Good Logo For A Law Office?

A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.

A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.

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Top ten reasons every business needs a graphic designer.

Top ten reasons every business needs a graphic designer.

You’re tired of working with amateur graphic designers who don’t know how to design, and you want a designer that will help your business stand out.

Hiring a graphic designer will allow you to work with an expert who knows from experience what it will take for a business to succeed in getting noticed. They’ll create the perfect logo design, website, brochure, or advertisement that will have people talking about your company! A professional graphic designer is essential if you want to take your business from good to great.

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New 2021 Burger King Logo Is A Whopper

New 2021 Burger King Logo Is A Whopper

The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious change is its new logo. Over the course of the year, it’s also due to refresh uniforms and packaging along with its signage, advertising, and marketing. Based on its logo reveal, the brand could be headed for a winning year.

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What is a site survey and why do I need one?

What is a site survey and why do I need one?

An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted.  A site survey enables us to gather all of the critical information we...

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How to Select the Best Font For Your Business Logo Design

How to Select the Best Font For Your Business Logo Design

Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.

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Password Safety in 2020

Password Safety in 2020

Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”

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Printing: What are Pantone Colors

Printing: What are Pantone Colors

Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.

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Printing: What is CMYK

Printing: What is CMYK

In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.

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Printing: What Does RGB Stand For

Printing: What Does RGB Stand For

One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.

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What is the Difference Between RGB and CMYK and Pantone

What is the Difference Between RGB and CMYK and Pantone

The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.

The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.

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Different Types of Logo Styles

Different Types of Logo Styles

The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.

Firstly there are a basic group of logo styles. These include:

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