Informational Articles

Branding is what you do to your business when it's in its infancy. It's the process of building a brand essence, telling people who you are and what your brand can do for them. You have to define yourself before someone defines your brand strategy for you. And so,...

Christmas day isn't a day that most stores keep their doors open, but that doesn't mean you can't make sales on the holiday! When everyone finishes opening Christmas gifts and the gift cards are piling up waiting for purchases, forget after Christmas sales! A...

Launching a new business idea is an exciting time for any entrepreneur. However, it can also be daunting because there are many steps to take before your company is up and running. When you're ready to start a business from scratch, there are several steps to take...

Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.

You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”

Well, fret not because we have the answer for you!

Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.

So, you’re ready for a logo for your business, but you don’t know where to start. Sure, you may have some ideas of what you’d like that logo to represent, but how do you make that intangible idea a reality?

Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.

So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.

Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.

The Car Wash industry has been on the rise with an estimated $2.7 Billion in annual revenue and a growth rate of 11% annually. With this increase, there is also a need for creativity to help stand out from the competition tough.

We have looked over the logos for the top 6 rated carwashes in the country. The logos are all creative and timeless, so you can use them as inspiration for your own logo design!

A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.

A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.

Marketing is a significant investment that will help your brand grow and have a competitive edge over other companies in the same field. Your customers are everywhere on the internet, but you need to know how to get them there. More importantly, you want them to know your brand identity at first glance.

These days, just being a school in an area with children isn't enough to get them enrolled. Even if there's a history of schooling that goes back generations, now you have to compete with other schools within the area to get the best students. Selecting what school is...

There are multiple ways to increase your clientele for a law firm, attorney, or lawyer. Many years ago, a person would find a lawyer by word of mouth from a friend, or you would see an advertisement in the newspaper. Now digital marketing for law firms is the most significant way to gain clients.

You’re tired of working with amateur graphic designers who don’t know how to design, and you want a designer that will help your business stand out.

Hiring a graphic designer will allow you to work with an expert who knows from experience what it will take for a business to succeed in getting noticed. They’ll create the perfect logo design, website, brochure, or advertisement that will have people talking about your company! A professional graphic designer is essential if you want to take your business from good to great.

The way colors are used in logos can evoke different emotions and feelings in people. Choosing the right color for a business logo can make a business seem more approachable and friendly, while using an unappealing or wrong color can give off the wrong impression to potential customers.

Check out the best marketing ideas for construction from the leading Michigan Marketing and Advertising firm, Fusion Marketing. Contact us today to discover more.

Promoting the soul of the service industry isn’t easy. Come find out 6 great ideas to get customers eating out of the palms of your hands.

Is your dental business down in the mouth? These 4 marketing ideas can make your customers smile and make a dental “dent” in your popularity. Come see how.

Plumbing isn’t the sexiest business to promote, but if you are looking for 5 creative ways to “wrench” more customers out of the system, read on…

Check out these common printing mistakes and greatly improve your company’s printed materials.

The paint industry is booming. We are seeing a rise in new painting business owners and startups, because of the demand increase. Here are ten quick tips to help you get started with your marketing!

There are many types of printing services available. Which one is right for your business?

On the market for a new marketing company? Here are some handy tips for helping you to find the right one for you.

Do you live in Michigan and own a small business? If so, networking is the best way to build relationships with potential customers and grow your company. Networking has many benefits for businesses and individuals, including increased revenue, improved visibility,...

Printing is an important element of most businesses. Is it cheaper to print at home or at the store though? We look at it here.

Looking to start your own podcast or rebrand an existing one? These design tips will give you a good idea of how to make a great logo for your podcast.

Your YouTube channel is a key part of your business marketing strategy. Make sure you are branding your YouTube channel properly with these tips.

Finding the right graphic designer is an important first step in creating an ongoing and profitable relationship for your project.

What is the best t-shirt printing method? Many methods compete for this title, but it all depends on your specific t-shirt printing needs and how much coverage you require.

Small business owners have many queries when it comes to website design. We’ve compiled a list of feedback, which you can use as a guide when looking for web designers.

Some digital marketing companies cater to small businesses in order to help them grow and succeed without completely blowing through their budget.

Custom stickers are a great way to make your marketing efforts stand out, promote word-of-mouth advertising, and show your brand’s creative side.

We love helping artists distribute their artwork to their clients. Order high-quality prints today in your preferred sizes.

Starting a business in 2021? You’ll need a great logo to represent your brand. Here are the top logo design styles to consider.

The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious change is its new logo. Over the course of the year, it’s also due to refresh uniforms and packaging along with its signage, advertising, and marketing. Based on its logo reveal, the brand could be headed for a winning year.

Want to make your business card stand out? Here are 10 quick tips to help you learn what makes a business card great. Our list will help insure you don’t make a mistake and waste money or your valuable time.

Want to create great custom stickers that your customers will love? Here are 10 quick tips to follow if want your stickers to stand out.

Lets take a look at 3M™ Scotchcal™ Graphic Film Series 50 Colors and Specs

An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted.  A site survey enables us to gather all of the critical information we...

Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.

Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”

Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.

In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.

One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.

The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.

The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.

The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.

Firstly there are a basic group of logo styles. These include:

The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.

Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for web access.

We are living in an ever-evolving environment. In all spheres, what was current a few years ago is very different from what is in vogue at the moment. This change has not left the logo design industry behind.

If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.

Businesses all over Michigan compete to stand out of the crowd; each business owner wants to attract more customers, let them know about his or her brand, spread brand loyalty. Thus, new publicity channels evolve and emerge everyday. One of the modern and successful ways of advertising your business is through Vinyl Graphics. So, how can Metro Detroit area businesses benefit from Vinyl Graphics and how can they use this new trend?

Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.

A little more than one year ago, Google released a web-based shot that would be heard around the world when the Mountain View, California-based company — specializing in Internet-related services and products – unveiled a new mobile-responsive algorithm that would determine web page positioning following an Internet user’s mobile search.
Dubbed “Mobilegeddon,” the release involved the use of a computer algorithm that considered a site’s “mobile friendliness” in recognition of the growing use of mobile devices as opposed to desktop searches.

We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…