As a business owner, you want your interior signs to do more than just blend in with the décor—you want them to make a statement. After all, your signs are one of the first things customers notice when they walk in the door, so you want to ensure they convey the right...
When it comes to embroidery, one of the most important choices you'll make is picking the right thread color. With hundreds of different options to choose from, it can be tough to know where to start. But don't worry—we're here to help! We have compiled a list of the...
If you've ever been in the process of designing a logo for your business, you've probably come across the terms "vector image," or "vector file." But what does "vector image," mean? And do you need one for your business logo? Let's break it down. Vector...
Learn about branding, how it is important to your business, and what you can do to create a strong brand.
When you're a small business owner, every detail counts. First, of course, you want your customers to have the best possible experience when they visit your store, and that starts with the exterior. But the interior of your store is just as important! The right...
A logo is an integral part of branding and advertising for any business. It's often the first thing potential clients see, telling them who you are at a glance. So, it's important to ensure that your logo is well-made and conveys what your business is all about...
Signs are an important part of any business, whether it is a small business or a large corporation. Signs serve multiple purposes, such as identification, wayfinding, promotional, and safety. Each type of sign is important in its own way and has a specific function. Join us as we explore some of the most important things to take into consideration.
Find out how to create a simple but effective logo for your small business. It includes tips from professional logo designers and graphic artists.
Many people choose vinyl graphics to give their car a vintage look. Using custom car decals that resemble those from an earlier era, you can transform your vehicle and make it look like a classic. Not only will it be unique, but it will also turn heads when you're out...
Whether your goal is to entice shopping, welcome visitors to your area, or meet and greet students, it's time to start planning back-to-school promotions. Even though students are happy that the school year is over, teachers, shop owners, city managers, and school...
Communication with students, employees, instructors, parents, and visitors is critical to every school's operations. Signage and graphics have always been used inside and out of educational institutions to show people where to go, give them information, show...
Bakers need a bakery logo to help identify their company. Businesses can use bakery logos in many ways, such as on a website, business cards, signage, and other branding materials. A baker must have their own bakery logo to help them stand out from the...
Most people think of business logos as the little emblems representing big brands like Nike, Apple, or McDonald's. You might not realize it, but most companies have a logo, big and small businesses alike. They don't feel complete without one! A logo is more...
Custom window decals can be a great way to promote your business or add some personality to your home. But with so many options available, from perforated window decals to removable custom window clings, it can be challenging to choose the right one. This guide will...
Much like a business name, logo design is an essential part of any company's branding. They are the first thing customers see, and they need to be memorable to stick in people's minds. Insurance company logos are some of the most iconic and recognizable logos...
Custom window decals are an easy and affordable way to market your business. They are eye-catching and can be customized to include any company name, logo, message, or graphic. In addition, you can find a variety of designs and styles to choose from or create your own...
At Fusion Marketing, it's our passion to help businesses create branding and marketing that works to get them noticed! We offer a wide range of marketing firm services to help businesses. Sometimes even our team is impressed with our ability to keep track of...
A well-designed logo is the face of a company, and it can have a lasting impact on its customers. A bad logo can be equally harmful, so it’s important to take the time to create a logo that is professional and properly represents your business. Here are some tips for creating a great design that will make you stand out in a busy world.
There are many myths about creativity. Some people believe that you have to be born with a natural talent to be creative. Others think that you need to be highly intelligent to develop great ideas. But the truth is, anyone can be creative if they learn how to tap into...
Suppose you are looking to advertise within your business or add some personality and life to your home. In that case, floor graphics may be the solution for you. Floor decals come in various designs, colors, and styles, so there is sure to be one that fits your...
One of the most important decisions you'll make when you start a podcast is what to name it. Picking a generic or cliche-sounding podcast name can hurt your show's potential for success, while using your own name may not be enough unless you've already made a name for...
When it comes to church logo designs, they are more important than you may think. A great church logo can be a valuable asset to a congregation. It can help create a positive first impression and communicate the church's mission and values. A well-designed logo on a...
Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to window decals to create a unique look for your business that will set you apart from the...
So, you need a logo for your new Podcast (or any other type of company). You want to know if you can cheaply and efficiently create one using the Adobe Photoshop software you already have or if you need to reach out to a graphic designer. It's understandable to want...
A great logo design is one of the most critical branding tools a company can have. It represents your business to the world and should be designed with care. Unfortunately, not all companies understand the importance of a professional logo design. As a result, some...
In 2022, podcast marketing will include many different tactics. These tactics will help businesses connect with their target audience and achieve their desired results. Podcasts are a great way to get your message out to the masses while still controlling how it is...
If you’re starting a company, you need to have an effective logo that will stand out and make customers easily identify your products. Let’s take a look at our favorite brands and the elements that make them awesome!
There are many ways to get creative with bar and restaurant marketing that you can use to increase the number of loyal customers. The restaurant industry is a tough one to stay afloat in. Still, restaurants can stand out from the competition and increase their bottom...
The world of graphic design is a vast and complex one. It touches nearly every facet of our lives, from the logos we see on websites, the billboards we see on the street, to the ads we watch on TV. Graphic designers are artists in their own right: they can create...
A podcast logo is the representation of your podcast's brand and identity. It can be one of the most critical aspects of your podcast, but how much does a logo cost? Let's explore some different pricing models for logos and cover art and what they include! Podcast...
Starting a podcast can be an excellent way for small business owners to share their voices and ideas with the world. But to get started, you'll need a following ready to tune in and listen to those ideas! The best podcasts are those in which the host gets people...
When it comes to creating podcast cover art or a logo, you'll need to think about its dimensions. A good rule of thumb is to create podcast cover art that is large enough that it's easily visible when someone's scrolling through their social media feeds, but not so...
If you're a small business owner or have an online business and want to create your own podcast, then it's time to get creative. The perfect podcast logo is the first step in branding your company and ensuring that others know what they are getting when they listen....
If you're looking for a way to promote your business, you may want to consider using branded stickers. Business stickers are an affordable and effective way to get your message out there. They can be created, customized, cut to size, and used for a variety of...
When thinking of creative ways to market a sale on or around the Easter holiday, many retailers will turn to the Easter Bunny, a live Easter egg hunt, a Virtual Easter egg hunt, or Easter eggs as their only marketing strategy. Do you see the theme here?...
It's that time of the year again when store owners and managers have to develop creative ways to create April Fools Day marketing to increase sales. An April Fools Day prank sale may be the perfect solution for those still struggling with an idea! This type of sale...
In honor of St. Patrick's day, we have developed a list of business marketing ideas. These are sure to give you some Saint Patrick's Day spirit and create customer awareness about your company, product, or service! Take advantage of the day by following these St....
Presidents Day is held on the third Monday in February. This is a day to celebrate our nation's leaders' accomplishments. However, presidents Day is also an excuse, like other holidays, for any business owner to have a sale! If you're looking for some marketing ideas...
Everyone knows that February is the month for love. Hence, Valentine's Day marketing campaigns and holiday promotions are a great way to grow your audience and gain more new customers on this holiday. However, it's essential to ensure that your marketing campaign...
There are plenty of non-political marketing ideas that you could use to capitalize on the presidential inauguration day holiday for businesses. Whether you own a clothing store, a hotel, or a restaurant, there are plenty of creative ways to market your business on...
Groundhog Day is an unofficial holiday in early spring in the United States and Canada, celebrated on February 2nd. The day is named after the groundhog, Punxsutawney Phil, a small mammal that emerges from its winter hibernation to predict the weather. If the...
In honor of Martin Luther King's life, to celebrate Dr. MLK Jr. Day, many retailers will plan to have sales in mid-January. While not all of these deals are specifically for Martin Luther King Jr. Day, a federal holiday is always a fantastic time to have a sale!...
A logo is one of the most important aspects of branding and marketing. It is the first thing people see when they come across your business, so it needs to look perfect on all marketing materials, including signs, uniforms, business cards, etc. In addition, it should...
Branding is what you do to your business when it's in its infancy. It's the process of building a brand essence, telling people who you are and what your brand can do for them. You have to define yourself before someone defines your brand strategy for you. And so,...
Logo design is one of the most important aspects of a company's branding. It needs to be memorable, recognizable, and original to represent your company in all aspects and stand out from the crowd. If it's not just an image, what exactly is a business logo? Why is...
Christmas day isn't a day that most stores keep their doors open, but that doesn't mean you can't make sales on the holiday! When everyone finishes opening Christmas gifts and the gift cards are piling up waiting for purchases, forget after Christmas sales! A...
Are you struggling to develop promotional ideas for holiday events or perhaps need some inspiration for your 2022 holiday season marketing campaign? From holiday shopping marketing campaigns to creating happy customers, we've got a few great marketing ideas in this...
Every business should think of the holidays as the perfect time to add to store revenue with the help of special store sales. Thanksgiving marketing should be at the top of the list as Black Friday is only hours away. Following are some of the best Thanksgiving...
For this holiday season, there are many things you can do to boost sales at brick-and-mortar locations and generate online sales with New Year marketing promotions. You will want to incorporate traditional marketing and digital marketing, such as online marketing and...
It is the first day of the new year and for many, this means it is time to need to prepare new year's marketing ideas. For others, this means it's time to set their resolutions. While generally speaking New Year's resolutions are in the vein of losing weight or...
The construction industry is one of the most lucrative industries in the world. For this reason, many construction companies invest significant time and money into their logo to represent their brand identity. Construction logos are designed with a sense of trust,...
The logo is one of the most important parts of marketing because it gives your business a unique identity. A well-designed cleaning logo can make or break your business, so you need to be sure that it stands out in the crowd and reminds customers why they chose you....
Custom made vinyl stickers are a great way to express your business's values and get your name out there! Custom decals are easy to design and can be used for any project. Vinyl stickers adhere to almost any surface and are inexpensive. Suppose you are a small...
The use of a perforated window decal to advertise a company is becoming more and more common. These see-through perforated vinyl stickers are much cheaper than other modes of advertising, such as commercials and printed ads, and they work just as well because people...
What are decals? Are they considered stickers? Is there a noticeable difference between vinyl stickers and cut vinyl decals? The fact is that not all stickers are decals. However, all vinyl decals are stickers. A sticker is defined as "an adhesive label or notice,...
Launching a new business idea is an exciting time for any entrepreneur. However, it can also be daunting because there are many steps to take before your company is up and running. When you're ready to start a business from scratch, there are several steps to take...
Do you have a small business in Metro Detroit? Do you want a professional logo for your company? If so, it is essential to find the right designer. You are looking for someone trustworthy, reliable, experienced, and skilled. Here are 20 tips to help you hire the best...
Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.
You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”
Well, fret not because we have the answer for you!
Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.
So, you’re ready for a logo for your business, but you don’t know where to start. Sure, you may have some ideas of what you’d like that logo to represent, but how do you make that intangible idea a reality?
Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.
So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.
Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.
The Car Wash industry has been on the rise with an estimated $2.7 Billion in annual revenue and a growth rate of 11% annually. With this increase, there is also a need for creativity to help stand out from the competition tough.
We have looked over the logos for the top 6 rated carwashes in the country. The logos are all creative and timeless, so you can use them as inspiration for your own logo design!
A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.
A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.
Marketing is a significant investment that will help your brand grow and have a competitive edge over other companies in the same field. Your customers are everywhere on the internet, but you need to know how to get them there. More importantly, you want them to know your brand identity at first glance.
These days, just being a school in an area with children isn't enough to get them enrolled. Even if there's a history of schooling that goes back generations, now you have to compete with other schools within the area to get the best students. Selecting what school is...
There are multiple ways to increase your clientele for a law firm, attorney, or lawyer. Many years ago, a person would find a lawyer by word of mouth from a friend, or you would see an advertisement in the newspaper. Now digital marketing for law firms is the most significant way to gain clients.
You’re tired of working with amateur graphic designers who don’t know how to design, and you want a designer that will help your business stand out.
Hiring a graphic designer will allow you to work with an expert who knows from experience what it will take for a business to succeed in getting noticed. They’ll create the perfect logo design, website, brochure, or advertisement that will have people talking about your company! A professional graphic designer is essential if you want to take your business from good to great.
The way colors are used in logos can evoke different emotions and feelings in people. Choosing the right color for a business logo can make a business seem more approachable and friendly, while using an unappealing or wrong color can give off the wrong impression to potential customers.
Check out the best marketing ideas for construction from the leading Michigan Marketing and Advertising firm, Fusion Marketing. Contact us today to discover more.
Promoting the soul of the service industry isn’t easy. Come find out 6 great ideas to get customers eating out of the palms of your hands.
Is your dental business down in the mouth? These 4 marketing ideas can make your customers smile and make a dental “dent” in your popularity. Come see how.
Learn how to use psychological forces to create an effective logo. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance. There are some powerful psychological forces at work – there are some of them at work.
Plumbing isn’t the sexiest business to promote, but if you are looking for 5 creative ways to “wrench” more customers out of the system, read on…
Check out these common printing mistakes and greatly improve your company’s printed materials.
The paint industry is booming. We are seeing a rise in new painting business owners and startups, because of the demand increase. Here are ten quick tips to help you get started with your marketing!
There are many types of printing services available. Which one is right for your business?
On the market for a new marketing company? Here are some handy tips for helping you to find the right one for you.
Do you live in Michigan and own a small business? If so, networking is the best way to build relationships with potential customers and grow your company. Networking has many benefits for businesses and individuals, including increased revenue, improved visibility,...
Printing is an important element of most businesses. Is it cheaper to print at home or at the store though? We look at it here.
Looking to start your own podcast or rebrand an existing one? These design tips will give you a good idea of how to make a great logo for your podcast.
Your YouTube channel is a key part of your business marketing strategy. Make sure you are branding your YouTube channel properly with these tips.
Finding the right graphic designer is an important first step in creating an ongoing and profitable relationship for your project.
What is the best t-shirt printing method? Many methods compete for this title, but it all depends on your specific t-shirt printing needs and how much coverage you require.
Small business owners have many queries when it comes to website design. We’ve compiled a list of feedback, which you can use as a guide when looking for web designers.
Some digital marketing companies cater to small businesses in order to help them grow and succeed without completely blowing through their budget.
Custom stickers are a great way to make your marketing efforts stand out, promote word-of-mouth advertising, and show your brand’s creative side.
We love helping artists distribute their artwork to their clients. Order high-quality prints today in your preferred sizes.
Starting a business in 2021? You’ll need a great logo to represent your brand. Here are the top logo design styles to consider.
The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious change is its new logo. Over the course of the year, it’s also due to refresh uniforms and packaging along with its signage, advertising, and marketing. Based on its logo reveal, the brand could be headed for a winning year.
Want to make your business card stand out? Here are 10 quick tips to help you learn what makes a business card great. Our list will help insure you don’t make a mistake and waste money or your valuable time.
Want to create great custom stickers that your customers will love? Here are 10 quick tips to follow if want your stickers to stand out.
covid-19 posters, signage, stickers and more. Solutions for schools, restaurants, offices and more.
Lets take a look at 3M™ Scotchcal™ Graphic Film Series 50 Colors and Specs
An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted. A site survey enables us to gather all of the critical information we...
Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.
Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”
Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.
In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.
One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.
The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.
The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.
The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.
Firstly there are a basic group of logo styles. These include:
