Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.
Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”
Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.
In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.
One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.
The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.
The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.