I created this guide after struggling with countless vehicle photos that were difficult to use on client websites. As a web designer (not a photographer), I've researched practical solutions to the problems I see repeatedly: inconsistent angles, busy backgrounds, poor...
Today’s consumers aren’t just buying products—they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.
While vibrant color gradients dominate 2025’s digital design landscape, they present significant challenges for physical marketing materials. Before your new business commits to this trend, understand the production limitations, increased costs, and consistency issues that could impact your long-term brand strategy.
Discover why temporary signage works when digital ads fail. Learn how your brain’s filtering system creates “ad blindness” and why simple changes like A-frame signs and rotating window displays can snap your business back into customer awareness. Real neuroscience insights for Metro Detroit business owners who want to be seen.
Discover Fusion Marketing’s transparent website development process for Detroit businesses. Learn how our thorough discovery process, efficient timelines, and client empowerment approach deliver exceptional results without the typical agency headaches. Get expert insights on email integration and interactive proofing that make website projects stress-free.
Learn how to handle Google Maps review display issues and protect your business profile. Expert insights on managing your online presence during technical outages. Keywords: Google Maps reviews, business profile management, review count bug, online presence management
Let's talk about urban farming logos and why finding the right logo for your operation can be about as simple as creating a thriving garden in the middle of a bustling city. Easy peasy, right? WRONG! Oh God, Not Another Template Logo Listen, I get it....
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Let me start by mentioning that you've picked the perfect time to start a drone business. The industry is absolutely EXPLODING right now - from drone delivery revolutionizing how retailers get products to customers, to pilots capturing data that makes traditional...
I'm going to be straight with you - choosing colors for your logo isn't rocket science, but it's also not something you should do without putting some serious thought into it first. Your logo colors tell people what your brand's about before they even read a single...
Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...
SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website noticed, brings in traffic, and ultimately boosts your business. But here's the kicker: You can have too much of a good thing. And that's where SEO over-optimization...
Remember when QR codes were just those enigmatic black-and-white squares that nobody quite knew what to do with? Fast forward to today, and QR codes have become a pivotal tool in digital marketing campaigns, transforming how brands connect with their target audience....
Hey there, Atarah here, bringing you some nuggets of wisdom from our recent team pow-wow at Fusion Marketing. If you've ever dabbled in the world of vinyl wraps, you know there's more to it than just slapping on a sticker and calling it a day. Luckily, you have the...
Hey there, fellow branding enthusiasts! Atarah here, Word Wrangler Extraordinaire! (I swear if I keep using that title, John will change it formally...) Recently at one of our weekly Fusion Marketing team meetings, Mark, John, Shay, and I had a chat about the nuances...
Hey there! It's Atarah, part of the Fusion Marketing team. During one of our recent weekly meetings, our team had a thoughtful discussion that could be a game-changer for business owners looking to partner with a vinyl graphics company. This conversation centered...
Welcome to another exciting blog installation on brand perception! Here at Fusion Marketing, we know firsthand just how crucial reviews are for any business navigating the digital landscape. Online reviews impact everything from customer trust and loyalty to search...
Welcome to the business world, where the terms "startup" and "small business" are often tossed around like interchangeable pieces of a puzzle. But are they really the same? Today, we're going to uncover the nuances and fundamental differences that define these two...
Did you know business cards are evolving? From unique materials like wood and aluminum to practical magnet cards that stick around, the world of business cards is more innovative than ever. Yet, in our digital age, the charm of a physical card’s tactile experience remains unmatched. As we navigate the future, blending tradition with modern tech might just be the key to making a lasting impression. Let’s find the perfect balance!
In the world of vinyl, two contenders vie for supremacy: Cast and Calendered. Each has unique characteristics, strengths, and applications. Still, deciding between cast and calendered vinyl can seem daunting for the uninitiated. But fear not; this article explores the...
Hey there! Are you ready for another adventure into the heart of marketing magic? This time, our compass points towards the intricate world of embroidery. We're not just reminiscing about your grandma's cross-stitch patterns (though shoutout to our more modern...
Hey there, artists (and non-artistic readers. All are welcome here!)! I'm Atarah, the main writer here at Fusion Marketing. This week, I'm going to take you on a personal journey Let Me Kick Things Off with a Little Story My sister Shay (Shay does our...
Thinking about a brand facelift? Rebranding goes beyond just refreshing your logo or tagline. It’s about the whole vibe, from your messaging to your media strategy, and yes, it’ll cost you. But with careful planning, you can make the process smooth.
Designing a logo is one of the most foundational steps for a budding business. It's the face of your brand, the emblem that represents your values, and the first impression you'll give to the world. But how does one come up with a visually stunning and conceptually...
Hey there, sign enthusiasts! Let's take a moment to appreciate the unsung heroes of the signage world. No, we're not talking about the flashy graphics or the catchy taglines (although they do deserve a round of applause). We're talking about different types of sign...
Maximize the impact of your marketing strategies with the versatile durability of cardstock. From loyalty cards to holiday greetings, and posters to bookmarks, discover the myriad ways this material can fortify your brand’s presence in the physical world.
Hey there, fam! Are you ready to dive into another fascinating topic as thrilling as a high-speed car chase? Buckle up because we're comparing wrap vinyl and paint protection film (PPF). It's like a competition straight out of The Fast & The Furious but without...
Boost Your Restaurant’s Local Search Rankings Now! Skyrocket your visibility and increase your customer base! Discover Google’s secret feature to enhance your restaurant’s online presence! Don’t miss out – this could transform your business!
Ever notice how your mouth waters whenever you think of Grandma's secret recipe? That's because it's timeless, classic—just like her love for you. It's a culinary masterpiece that never goes out of style. Now, imagine if your logo could do the same for your business....
Hey there, you fabulous creature! Pop open a refreshing drink, kick back in your favorite chair, and let's gab about something as relevant as avocado on toast - yep, we're talking about logos. Those delightful little doodads that say more about your brand than a...
Today, we'll dive into a topic as essential as your morning cup of joe - your logo. Just like how you wouldn't dream of starting your day without your favorite brew, your business should never step out without its logo. Think about it. Your coffee routine is set in...
Have you ever tried to touch your toes without bending your knees? If you're anything like me, you probably looked more like a teetering T-Rex than a graceful yoga guru. But hey, it's all about the journey, not the destination, right? Speaking of flexibility (and...
Hey there, fellow logo enthusiast! Grab a cup of joe, plop down on your favorite bean bag chair, and let's chat about something near and dear to our hearts - legibility in logo design. Ever tried to read the fine print on a shampoo bottle in the shower without your...
You know, crafting a company logo is kind of like making the perfect sandwich. Too many ingredients and it's a soggy mess; too few, and it's dry as a desert. You gotta find that sweet spot, that chef's kiss balance. Just like your momma's secret sandwich recipe,...
Hey there, friends and loyal followers! (I know I don't have loyal followers... let me fool myself!) Grab your favorite beverage and settle in because we're about to dive into the wild world of logos. Not just any logos, mind you, but the kind as unique as a unicorn...
Hey there, Fusion fam! We've got some spicy tips coming your way today. Picture this: you've just finished a killer renovation project, or maybe you've given someone the haircut of their dreams. You're stoked, they're stoked, but... how do you share that excitement...
You know that feeling when you're staring at your social media account, waiting for a stroke of genius to strike, and all you can think about is whether it's socially acceptable to eat pizza for breakfast? Yeah, we've all been there. The struggle is real, folks!...
Picture this: You're an artist, standing in front of your canvas, brush in hand. The world is full of color, and you've got the power to bring it all together in one perfect stroke. But what if that canvas isn't just a piece of cloth stretched over a frame? What if...
Let's take a moment to imagine a world where business letters are sent out on neon-pink stationery featuring a clip art of a dancing bear in the corner. Or, consider the horror of receiving a formal agreement on the back of a grocery list, complete with hastily...
Oh, hello there! I see you've stumbled into my corner of the internet. Welcome, welcome. I'm Atarah, the SEO queen of Fusion Marketing. Today we're diving headfirst into the world of blog titles - a realm more treacherous than Mordor, more labyrinthine than the...
Hello, fellow digital marketing enthusiasts! Today, we're diving into the world of Creative Commons licensing. You know, that magical place where you can supposedly find free images for all your marketing needs? Oh, the joys of finding the perfect image for your...
Ah, the thrilling adventure of adminning a website! You know what I'm talking about, right? The endless hours spent updating plugins, scanning for malware, and battling with broken links. And don't even get me started on the content! Creating fresh, engaging content...
As a small business owner, you know that every marketing dollar counts. You must ensure that your advertising and branding efforts reach your target customers and drive them into your store or office. Interior signage is a great way to do this, and it can be a more...
Promotional items are a great way to get your brand out there and reach more customers. But what if you could make promotional items that are useful and fun? With personalized lip balm, you can do just that! Everybody needs lip balm products when they have chapped...
Most business owners understand the importance of curb appeal; whether it's a storefront, office building, or another type of commercial property, first impressions matter. But what happens once potential customers or clients are inside your business? The interior of...
As a business owner, you know how important it is to have the right marketing tools. After all, the right promotional pens can boost sales, help build a strong brand identity, and spread the word about your company. However, not all promotional pens are created equal....
We've all been there before. You're scrolling the internet looking for some product or another, and there seems to be an endless stream of one ecommerce website after another selling the same product over and over. So you scroll past the ads and click on the first...
PopSockets are becoming increasingly popular as mobile phone accessories. Millions of people around the world use them! Not only do they look trendy, but they also serve a convenient and practical purpose by providing extra grip and support for holding a phone. But...
Great logos are essential to any business's success. They can convey a message, create an identity, and make a lasting impression on consumers. Logos set your business apart from the competition, so it is essential to make sure you hire professional logo designers...
First impressions matter, and when it comes to your office space, you want to make sure that you are putting your best foot forward. One way to do that is to invest in high-quality interior signage. But before you go ahead and order signs for your office, here are six...
Yo! It's John. I wanted to talk about how being a part of a local chamber of commerce can be an excellent asset for your business. Whether you’re just starting or have been in business for many years, joining your local chamber is a wise decision that offers numerous...
So you're stuck on how to come up with logo design ideas? Don't worry; you've come to the right place! Hey! I'm Atarah. I'm the Content Curation Specialist for Fusion Marketing. My background is in writing, obviously, but since we're such a close-knit team here at...
Signs are one of the most important marketing tools a business has at its disposal. They are often the first thing potential customers will see when they come to your premises. They can be a great way to promote special offers or direct people to specific areas of...
A logo is one of the most essential elements of your company's branding. It's often the first thing people will notice about your business, so it's important to make it immediately recognizable, memorable, and unique. Unfortunately, far too many companies make the...
As a business owner, you want your interior signs to do more than just blend in with the décor—you want them to make a statement. After all, your signs are one of the first things customers notice when they walk in the door, so you want to ensure they convey the right...
When it comes to embroidery, one of the most important choices you'll make is picking the right thread color. With hundreds of different options to choose from, it can be tough to know where to start. But don't worry—we're here to help! We have compiled a list of the...
If you've ever been in the process of designing a logo for your business, you've probably come across the terms "vector image," or "vector file." But what does "vector image," mean? And do you need one for your business logo? Let's break it down. Vector...
Learn about branding, how it is important to your business, and what you can do to create a strong brand.
When you're a small business owner, every detail counts. First, of course, you want your customers to have the best possible experience when they visit your store, and that starts with the exterior. But the interior of your store is just as important! The right...
A logo is an integral part of branding and advertising for any business. It's often the first thing potential clients see, telling them who you are at a glance. So, it's important to ensure that your logo is well-made and conveys what your business is all about...
Signs are an important part of any business, whether it is a small business or a large corporation. Signs serve multiple purposes, such as identification, wayfinding, promotional, and safety. Each type of sign is important in its own way and has a specific function. Join us as we explore some of the most important things to take into consideration.
Find out how to create a simple but effective logo for your small business. It includes tips from professional logo designers and graphic artists.
Many people choose vinyl graphics to give their car a vintage look. Using custom car decals that resemble those from an earlier era, you can transform your vehicle and make it look like a classic. Not only will it be unique, but it will also turn heads when you're out...
Whether your goal is to entice shopping, welcome visitors to your area, or meet and greet students, it's time to start planning back-to-school promotions. Even though students are happy that the school year is over, teachers, shop owners, city managers, and school...
Communication with students, employees, instructors, parents, and visitors is critical to every school's operations. Signage and graphics have always been used inside and out of educational institutions to show people where to go, give them information, show...
Bakers need a professional and elegant bakery logo to help identify their company. Businesses can use bakery logos in many ways, such as on a website, business cards, signage, and other branding materials for use offline and online. Bakery logo creators are...
Most people think of business logos as the little emblems representing big brands like Nike, Apple, or McDonald's. You might not realize it, but most companies have a logo, big and small businesses alike. They don't feel complete without one! A logo is more...
Custom window decals can be a great way to promote your business or add some personality to your home. But with so many options available, from perforated window decals to removable custom window clings, it can be challenging to choose the right one. This guide will...
Much like a business name, logo design is an essential part of any company's branding. They are the first thing customers see, and they need to be memorable to stick in people's minds. Insurance company logos are some of the most iconic and recognizable logos...
Custom window decals are an easy and affordable way to market your business. They are eye-catching and can be customized to include any company name, logo, message, or graphic. In addition, you can find a variety of designs and styles to choose from or create your own...
At Fusion Marketing, it's our passion to help businesses create branding and marketing that works to get them noticed! We offer a wide range of marketing firm services to help businesses. Sometimes even our team is impressed with our ability to keep track of...
A well-designed logo is the face of a company, and it can have a lasting impact on its customers. A bad logo can be equally harmful, so it’s important to take the time to create a logo that is professional and properly represents your business. Here are some tips for creating a great design that will make you stand out in a busy world.
There are many myths about creativity. Some people believe that you have to be born with a natural talent to be creative. Others think that you need to be highly intelligent to develop great ideas. But the truth is, anyone can be creative if they learn how to tap into...
Suppose you are looking to advertise within your business or add some personality and life to your home. In that case, floor graphics may be the solution for you. Floor decals come in various designs, colors, and styles, so there is sure to be one that fits your...
One of the most important decisions you'll make when you start a podcast is what to name it. Picking a generic or cliche-sounding podcast name can hurt your show's potential for success, while using your own name may not be enough unless you've already made a name for...
When it comes to church logo designs, they are more important than you may think. A great church logo can be a valuable asset to a congregation. It can help create a positive first impression and communicate the church's mission and values. A well-designed logo on a...
Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to window decals to create a unique look for your business that will set you apart from the...
So, you need a logo for your new Podcast (or any other type of company). You want to know if you can cheaply and efficiently create one using the Adobe Photoshop software you already have or if you need to reach out to a graphic designer. It's understandable to want...
A great logo design is one of the most critical branding tools a company can have. It represents your business to the world and should be designed with care. Unfortunately, not all companies understand the importance of a professional logo design. As a result, some...
In 2022, podcast marketing will include many different tactics. These tactics will help businesses connect with their target audience and achieve their desired results. Podcasts are a great way to get your message out to the masses while still controlling how it is...
If you’re starting a company, you need to have an effective logo that will stand out and make customers easily identify your products. Let’s take a look at our favorite brands and the elements that make them awesome!
There are many ways to get creative with bar and restaurant marketing that you can use to increase the number of loyal customers. The restaurant industry is a tough one to stay afloat in. Still, restaurants can stand out from the competition and increase their bottom...
The world of graphic design is a vast and complex one. It touches nearly every facet of our lives, from the logos we see on websites, the billboards we see on the street, to the ads we watch on TV. Graphic designers are artists in their own right: they can create...
A podcast logo is the representation of your podcast's brand and identity. It can be one of the most critical aspects of your podcast, but how much does a logo cost? Let's explore some different pricing models for logos and cover art and what they include! Podcast...
Starting a podcast can be an excellent way for small business owners to share their voices and ideas with the world. But to get started, you'll need a following ready to tune in and listen to those ideas! The best podcasts are those in which the host gets people...
When it comes to creating podcast cover art or a logo, you'll need to think about its dimensions. A good rule of thumb is to create podcast cover art that is large enough that it's easily visible when someone's scrolling through their social media feeds, but not so...
If you're a small business owner or have an online business and want to create your own podcast, then it's time to get creative. The perfect podcast logo is the first step in branding your company and ensuring that others know what they are getting when they listen....
If you're looking for a way to promote your business, you may want to consider using branded stickers. Business stickers are an affordable and effective way to get your message out there. They can be created, customized, cut to size, and used for a variety of...
When thinking of creative ways to market a sale on or around the Easter holiday, many retailers will turn to the Easter Bunny, a live Easter egg hunt, a Virtual Easter egg hunt, or Easter eggs as their only marketing strategy. Do you see the theme here?...
It's that time of the year again when store owners and managers have to develop creative ways to create April Fools Day marketing to increase sales. An April Fools Day prank sale may be the perfect solution for those still struggling with an idea! This type of sale...
In honor of St. Patrick's day, we have developed a list of business marketing ideas. These are sure to give you some Saint Patrick's Day spirit and create customer awareness about your company, product, or service! Take advantage of the day by following these St....
Presidents Day is held on the third Monday in February. This is a day to celebrate our nation's leaders' accomplishments. However, presidents Day is also an excuse, like other holidays, for any business owner to have a sale! If you're looking for some marketing ideas...
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
