Informational Articles

The psychology of logo shapes: A designer’s guide

Learn how to use psychological forces to create an effective logo. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance. There are some powerful psychological forces at work – there are some of them at work.

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COVID-19 UPDATE: 09/21/2021

Fusion is here for your COVID needs and operating at full capacity. Disruptions in our supply chain are unavoidable, but we are still seeing almost normal production times. Contactless and local delivery by request. We have developed virtual solutions for all needs with the exception of site surveys. Our office will remain closed to the public until further notice. If you have any questions or concerns please let us know by contacting us or calling 586-610-0055.