Informational Articles

When to Rebrand Your Michigan Business

When to Rebrand Your Michigan Business

The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.

read more
Is Re-branding Your Business a Good Idea?

Is Re-branding Your Business a Good Idea?

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.

read more
RGB vs. CMYK vs. Pantone Colors

RGB vs. CMYK vs. Pantone Colors

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.

read more
Mobile First Web Design for Google

Mobile First Web Design for Google

Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for web access.

read more
How To Unzip Your Master Files

How To Unzip Your Master Files

If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.

read more
Why Every Business Should Use Vinyl Graphics

Why Every Business Should Use Vinyl Graphics

Businesses all over Michigan compete to stand out of the crowd; each business owner wants to attract more customers, let them know about his or her brand, spread brand loyalty. Thus, new publicity channels evolve and emerge everyday. One of the modern and successful ways of advertising your business is through Vinyl Graphics. So, how can Metro Detroit area businesses benefit from Vinyl Graphics and how can they use this new trend?

read more
The Difference Between Raster and Vector Artwork

The Difference Between Raster and Vector Artwork

Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.

read more
The Impact of Mobilegeddon: One Year Later

The Impact of Mobilegeddon: One Year Later

A little more than one year ago, Google released a web-based shot that would be heard around the world when the Mountain View, California-based company — specializing in Internet-related services and products – unveiled a new mobile-responsive algorithm that would determine web page positioning following an Internet user’s mobile search.
Dubbed “Mobilegeddon,” the release involved the use of a computer algorithm that considered a site’s “mobile friendliness” in recognition of the growing use of mobile devices as opposed to desktop searches.

read more
Master Artwork Precautions

Master Artwork Precautions

We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…

read more