In order to make a plumbing company successful, it requires a deft combination of tactics. When you are in the business of providing a service that, on the most basic level, fixes pipes and leaks, it’s a business that is always in demand. This means that, from the perspective of a budding plumbing company, it is a benefit, but also a burden. This means that you’ve got to find the marketing tactics that are just so. While it’s crucial to promote yourself, which means focusing on designs, printing services, and advertising strategies, some of the simplest methods are also the most effective. Let’s dive into some of the best ways to promote your plumbing company.
Submit to Local Directories
Plumbing is, on a grassroots level, a local business. So, unless you plan on starting a chain of plumbers, your customer base will logically only stretch so far. Therefore, your potential customers are likely to find you through local business listings, and you should use them!
Many businesses believe that, by sticking within a small circumference, this prohibits them from getting more traction as far as marketing and exposure is concerned. But the fact is that there is nothing bad about going local. It is so important to realize that every business has to start small.
When you start listing your business in local directories, you are going to reach the people that matter. Marketing on a local level doesn’t just get you to the people that will find your services, but it imbues your brand on that community-based level.
Get on Social Media!
It sounds obvious, but social media might not seem like the best place to promote plumbing services, especially if you don’t think you have time to mess around with Twitter and his friends! But social media is not just a way to promote yourself, it is the best method to interact with your customers and build a stronger relationship.
You get to find out what their needs are before you offer your services. When you start to incorporate various tactics through social media contact, you’d be surprised how much engagement you get!
You may believe that plumbing is not necessarily something that would benefit from social media promotion, but you can use social media as a way to offer special deals or coupons exclusively for your social media followers, all in exchange for the email so you can reach out to them with promotions and offers in the future.
You can also run contests or sweepstakes which brings about exposure but also guarantees you give something out to customers, making you look like a friendly and giving company.
Get Listed on Popular Review Sites
When we talk about promoting ourselves on a local level, reviews are the gold dust to help us develop. Listing your business on popular review websites such as Yelp and other alternatives will boost your online visibility and foster trust with potential customers.
Because 90% of customers trust online reviews as much as personal recommendations, the goal is simple, to get more 5-star reviews in local search results, which will, in turn, get you new leads and new customers.
Cross-marketing is one of the most effective marketing tactics that a plumber can use. Going back to the idea of using social media as a way to communicate with customers on a certain level, when you incorporate cross-marketing tactics, this provides a more comprehensive level of service.
Ultimately, if you are looking to promote online, this is only one facet. It’s important to think beyond the online realm. For example, the more customers you serve, the more you expose yourself to potential customers. Your latest customer could be just around the corner! All they need to do is see your custom vinyl stickers with your catchy business name and contact details emblazoned on the truck, and you could have an email waiting for you as soon as you return!
Because plumbing is a very specialized profession, you may think that demonstration videos are not necessarily a good idea. However, demonstration videos are a very widespread tactic on social media. All you need to do is start creating a few videos of basic jobs you do, and publish them to a social media channel.
Of course, the thing is you need to be memorable. Check out these guys, they are physical therapists, which isn’t necessarily the sexiest profession in the world, but because they’re funny, it becomes a far more memorable conduit for your services.
As you can see, marketing your plumbing company isn’t just about one approach. Get it right, and you will get new leads and promote yourself in the right way.