Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
Atarah Pipe-Rougeau
Crafting Memorable Nonprofit Logos: Insights From Our Experts
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
Common Printing Mistakes and How to Avoid Them
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...
The Pitfalls of SEO Over-Optimization
SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website noticed, brings in traffic, and ultimately boosts your business. But here's the kicker: You can have too much of a good thing. And that's where SEO over-optimization...
QR Codes: Revolutionizing Customer Engagement and Experience
Remember when QR codes were just those enigmatic black-and-white squares that nobody quite knew what to do with? Fast forward to today, and QR codes have become a pivotal tool in digital marketing campaigns, transforming how brands connect with their target audience....
Navigating the Risks of Vinyl Removal: Insights from the Fusion Marketing Team
Hey there, Atarah here, bringing you some nuggets of wisdom from our recent team pow-wow at Fusion Marketing. If you've ever dabbled in the world of vinyl wraps, you know there's more to it than just slapping on a sticker and calling it a day. Luckily, you have the...
Rebranding Made Simple: Expert Advice from the Fusion Marketing Team
Hey there, fellow branding enthusiasts! Atarah here, Word Wrangler Extraordinaire! (I swear if I keep using that title, John will change it formally...) Recently at one of our weekly Fusion Marketing team meetings, Mark, John, Shay, and I had a chat about the nuances...
Insights On Choosing the Right Vinyl Graphics Company
Hey there! It's Atarah, part of the Fusion Marketing team. During one of our recent weekly meetings, our team had a thoughtful discussion that could be a game-changer for business owners looking to partner with a vinyl graphics company. This conversation centered...
Harness the Power of Online Reviews to Boost Your Business
Welcome to another exciting blog installation on brand perception! Here at Fusion Marketing, we know firsthand just how crucial reviews are for any business navigating the digital landscape. Online reviews impact everything from customer trust and loyalty to search...
Startups vs Small Businesses: Are They Really the Same?
Welcome to the business world, where the terms "startup" and "small business" are often tossed around like interchangeable pieces of a puzzle. But are they really the same? Today, we're going to uncover the nuances and fundamental differences that define these two...