Atarah Pipe-Rougeau

Rebranding Made Simple: Expert Advice from the Fusion Marketing Team

Rebranding Made Simple: Expert Advice from the Fusion Marketing Team

Hey there, fellow branding enthusiasts! Atarah here, Word Wrangler Extraordinaire! (I swear if I keep using that title, John will change it formally...) Recently at one of our weekly Fusion Marketing team meetings, Mark, John, Shay, and I had a chat about the nuances...

Insights On Choosing the Right Vinyl Graphics Company

Insights On Choosing the Right Vinyl Graphics Company

Hey there! It's Atarah, part of the Fusion Marketing team. During one of our recent weekly meetings, our team had a thoughtful discussion that could be a game-changer for business owners looking to partner with a vinyl graphics company. This conversation centered...

Harness the Power of Online Reviews to Boost Your Business

Harness the Power of Online Reviews to Boost Your Business

Welcome to another exciting blog installation on brand perception! Here at Fusion Marketing, we know firsthand just how crucial reviews are for any business navigating the digital landscape. Online reviews impact everything from customer trust and loyalty to search...

Startups vs Small Businesses: Are They Really the Same?

Startups vs Small Businesses: Are They Really the Same?

Welcome to the business world, where the terms "startup" and "small business" are often tossed around like interchangeable pieces of a puzzle. But are they really the same? Today, we're going to uncover the nuances and fundamental differences that define these two...

Spotting Red Flags: What to Avoid When Choosing a Marketing Company

Spotting Red Flags: What to Avoid When Choosing a Marketing Company

Hey there, readers! it's Atarah, the head Word Wrangler here at Fusion Marketing! Recently, John, Shay, Mark, and I found ourselves discussing some of the biggest red flags we've encountered in our combined years working in this industry. And let me tell you, quite a...

The Evolution and Future of Business Cards

The Evolution and Future of Business Cards

Did you know business cards are evolving? From unique materials like wood and aluminum to practical magnet cards that stick around, the world of business cards is more innovative than ever. Yet, in our digital age, the charm of a physical card’s tactile experience remains unmatched. As we navigate the future, blending tradition with modern tech might just be the key to making a lasting impression. Let’s find the perfect balance!

Are You Team Cast or Team Calendered Vinyl?

Are You Team Cast or Team Calendered Vinyl?

In the world of vinyl, two contenders vie for supremacy: Cast and Calendered. Each has unique characteristics, strengths, and applications. Still, deciding between cast and calendered vinyl can seem daunting for the uninitiated. But fear not; this article explores the...

Decoding The Intricate World of Embroidery Files (DST Files)

Decoding The Intricate World of Embroidery Files (DST Files)

Hey there! Are you ready for another adventure into the heart of marketing magic? This time, our compass points towards the intricate world of embroidery. We're not just reminiscing about your grandma's cross-stitch patterns (though shoutout to our more modern...

Sign Substrates: The Bread and Butter of  Advertising

Sign Substrates: The Bread and Butter of Advertising

Hey there, sign enthusiasts! Let's take a moment to appreciate the unsung heroes of the signage world. No, we're not talking about the flashy graphics or the catchy taglines (although they do deserve a round of applause). We're talking about different types of sign...