Blog Articles

Different Types of Logo Styles

Different Types of Logo Styles

The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.

Firstly there are a basic group of logo styles. These include:

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When to Rebrand Your Michigan Business

When to Rebrand Your Michigan Business

The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.

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CannaCon Detroit 2018 – Photos

CannaCon Detroit 2018 – Photos

Fusion Marketing was invited to cover CannaCan Detroit 2018 by Daniel of Fowler & Williams, PLC. We didn’t know what to think but Dan had our attention seeing as we had never covered an expo of the likes before.

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Is Re-branding Your Business a Good Idea?

Is Re-branding Your Business a Good Idea?

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.

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RGB vs. CMYK vs. Pantone Colors

RGB vs. CMYK vs. Pantone Colors

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.

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Mobile First Web Design for Google

Mobile First Web Design for Google

Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for web access.

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2018 Logo Design Trends

2018 Logo Design Trends

We are living in an ever-evolving environment. In all spheres, what was current a few years ago is very different from what is in vogue at the moment. This change has not left the logo design industry behind.

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How To Unzip Your Master Files

How To Unzip Your Master Files

If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.

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Why Every Business Should Use Vinyl Graphics

Why Every Business Should Use Vinyl Graphics

Businesses all over Michigan compete to stand out of the crowd; each business owner wants to attract more customers, let them know about his or her brand, spread brand loyalty. Thus, new publicity channels evolve and emerge everyday. One of the modern and successful ways of advertising your business is through Vinyl Graphics. So, how can Metro Detroit area businesses benefit from Vinyl Graphics and how can they use this new trend?

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The Difference Between Raster and Vector Artwork

The Difference Between Raster and Vector Artwork

Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.

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2017 Fraser Trunk or Treat

2017 Fraser Trunk or Treat

October 28, 2017 was Fraser Michigan‘s annual “Trunk or Treat” event. Lots of scary children (of all ages) made their way through the Ram’s Horn parking lot to collect treats from local vendors, city representatives and numerous others.

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Fraser Trunk or Treat 2016

Fraser Trunk or Treat 2016

The Fusion Marketing team had a ghoulishly, fun time at the trunk or treat held in the Rams Horn of Fraser’s parking lot. We gave out lots of goodies to all the good little boys and girls. Maybe you even had a chance to take a photo with our Happy Halloween cut out. Feel free to share our event pictures with your friends.

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The Impact of Mobilegeddon: One Year Later

The Impact of Mobilegeddon: One Year Later

A little more than one year ago, Google released a web-based shot that would be heard around the world when the Mountain View, California-based company — specializing in Internet-related services and products – unveiled a new mobile-responsive algorithm that would determine web page positioning following an Internet user’s mobile search.
Dubbed “Mobilegeddon,” the release involved the use of a computer algorithm that considered a site’s “mobile friendliness” in recognition of the growing use of mobile devices as opposed to desktop searches.

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Master Artwork Precautions

Master Artwork Precautions

We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…

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Fusion Marketing Receives 2015 Best of Roseville Award!

Fusion Marketing Receives 2015 Best of Roseville Award!

Each year, the Roseville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Roseville area a great place to live, work and play.

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Networking ‘Pink Slip Party’ coming to Detroit’s Majestic Theater

Networking ‘Pink Slip Party’ coming to Detroit’s Majestic Theater

Tired of attending networking events failing to connect qualified information technology professionals and employers, industry veterans David Phillips and Bob Waltenspiel opted for a return to basics – meeting and mingling in casual after-hours gatherings not unlike a speed dating session. Today their networking group is called IT in the D, and it’s responsible for organizing massive semi-annual gatherings for a specific set of job seekers – impacting more than 1,000 tech professionals so far. The next event – a “Pink Slip Party” – is Thursday in downtown Detroit.

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Roseville Michigan’s Fusion Marketing Fuels Local Business Success

Standing out from the crowd has never been easy. That’s particularly true where start-up and medium-sized companies are concerned, when marketing budgets are tight and that media “splash” is elusive. Roseville-based Fusion Marketing is waging an active, passionate campaign to change the rules of the game for clients seeking a bigger share of their respective markets.

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