Some digital marketing companies cater to small businesses in order to help them grow and succeed without completely blowing through their budget.
Where Can I Get Custom Stickers Made?
Custom stickers are a great way to make your marketing efforts stand out, promote word-of-mouth advertising, and show your brand’s creative side.
We Love Printing Posters for Michigan Artists
We love helping artists distribute their artwork to their clients. Order high-quality prints today in your preferred sizes.
Logo design styles to consider if you’re starting a business in 2021
Starting a business in 2021? You’ll need a great logo to represent your brand. Here are the top logo design styles to consider.
New 2021 Burger King Logo Is A Whopper
The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious change is its new logo. Over the course of the year, it’s also due to refresh uniforms and packaging along with its signage, advertising, and marketing. Based on its logo reveal, the brand could be headed for a winning year.
10 Tips: What Makes a Business Card Great?
Want to make your business card stand out? Here are 10 quick tips to help you learn what makes a business card great. Our list will help insure you don’t make a mistake and waste money or your valuable time.
10 Tips: Kick Ass Custom Stickers That Don’t Suck
Want to create great custom stickers that your customers will love? Here are 10 quick tips to follow if want your stickers to stand out.
Covid 19 signage and materials so you can open up safely
covid-19 posters, signage, stickers and more. Solutions for schools, restaurants, offices and more.
Grosse Pointe Farms, MI artist dazzles with Ruth Bader Ginsburg tribute painting
Talented artist, Emily Alber, has wowed the art community with a painting created as a tribute to the late Ruth Bader Ginsburg.
Marketing Firm Donates Hundreds Of Socks To Help The Homeless
Brief: A Detroit marketing agency has donated hundreds of socks to the homeless as part of a larger grassroots campaign. Fusion Marketing is pleased to announce that they have donated hundreds of pairs of socks for the homeless in Detroit Michigan. The movement was...
Fusion Marketing Named Best Web Developer in Detroit Michigan 2020
Summary: Professional rating agency Expertise recently named Fusion Marketing among its best web developers in Detroit, Michigan, 2020.
3M™ Scotchcal™ Graphic Film Series 50 Colors and Specs
Lets take a look at 3M™ Scotchcal™ Graphic Film Series 50 Colors and Specs
What is a site survey and why do I need one?
An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted. A site survey enables us to gather all of the critical information we...
How to Select the Best Font For Your Business Logo Design
Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.
Password Safety in 2020
Recently our web team updated our website’s payment gateway. This gateway allows clients to pay invoices and monthly installments securely online. Last week, our team updated the algorithm that checks for password security and ever since then we’ve had clients contact us to let us know that they’re unhappy. I have had multiple clients say “What’s the deal, I can’t use my favorite password because it’s “too weak” for your website —I use it on everything.”
Fusion Marketing Chosen as One of the Top Web Developers in Detroit, MI
Fusion Marketing has been picked as one of the top 19 web developers in Detroit, MI from a pool of 123 different companies.
Printing: What are Pantone Colors
Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.
Printing: What is CMYK
In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.
Printing: What Does RGB Stand For
One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.
What is the Difference Between RGB and CMYK and Pantone
The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.
The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.
Podcast Detroit’s New Downtown Studio at Detroit Shipping Company – Grand Opening
We were invited by Podcast Detroit to the grand opening of their new studio inside the Detroit Shipping Company. We had a blast listening to the live music, talking with new friends, and taking a few pictures too.
Different Types of Logo Styles
The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.
Firstly there are a basic group of logo styles. These include:
When to Rebrand Your Michigan Business
The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.
CannaCon Detroit 2018 – Photos
Fusion Marketing was invited to cover CannaCan Detroit 2018 by Daniel of Fowler & Williams, PLC. We didn’t know what to think but Dan had our attention seeing as we had never covered an expo of the likes before.
Is Re-branding Your Business a Good Idea?
The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.
RGB vs. CMYK vs. Pantone Colors
The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.
Mobile First Web Design for Google
Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for web access.
2018 Logo Design Trends
We are living in an ever-evolving environment. In all spheres, what was current a few years ago is very different from what is in vogue at the moment. This change has not left the logo design industry behind.
How To Unzip Your Master Files
If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.
Why Every Business Should Use Vinyl Graphics
Businesses all over Michigan compete to stand out of the crowd; each business owner wants to attract more customers, let them know about his or her brand, spread brand loyalty. Thus, new publicity channels evolve and emerge everyday. One of the modern and successful ways of advertising your business is through Vinyl Graphics. So, how can Metro Detroit area businesses benefit from Vinyl Graphics and how can they use this new trend?
The Difference Between Raster and Vector Artwork
Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.
Fusion Marketing is Participating in the Detroit Mechanix Alumni Fall Brawl 11-19-17
The local AUDL (American Ultimate Disc League; a semi-professional ultimate frisbee league) team, the Detroit Mechanix, is raising funds for Kelton Kaye.
Kelton has provided picture services & photo booths at Mechanix events since 2013.
He is now struggling with medical issues from complications with his feet.
2017 Fraser Trunk or Treat
October 28, 2017 was Fraser Michigan‘s annual “Trunk or Treat” event. Lots of scary children (of all ages) made their way through the Ram’s Horn parking lot to collect treats from local vendors, city representatives and numerous others.
Fraser Trunk or Treat 2016
The Fusion Marketing team had a ghoulishly, fun time at the trunk or treat held in the Rams Horn of Fraser’s parking lot. We gave out lots of goodies to all the good little boys and girls. Maybe you even had a chance to take a photo with our Happy Halloween cut out. Feel free to share our event pictures with your friends.
Metro Detroit’s 1st Pokemon Go Recap
Yesterday our team at Fusion Marketing went to Metro Detroit’s first Pokémon GO / Food truck rally event. More than 2000 people showed up to take advantage of the lure modules running all night.
The Impact of Mobilegeddon: One Year Later
A little more than one year ago, Google released a web-based shot that would be heard around the world when the Mountain View, California-based company — specializing in Internet-related services and products – unveiled a new mobile-responsive algorithm that would determine web page positioning following an Internet user’s mobile search.
Dubbed “Mobilegeddon,” the release involved the use of a computer algorithm that considered a site’s “mobile friendliness” in recognition of the growing use of mobile devices as opposed to desktop searches.
Master Artwork Precautions
We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…
Fusion Marketing Receives 2015 Best of Roseville Award!
Each year, the Roseville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Roseville area a great place to live, work and play.
Networking ‘Pink Slip Party’ coming to Detroit’s Majestic Theater
Tired of attending networking events failing to connect qualified information technology professionals and employers, industry veterans David Phillips and Bob Waltenspiel opted for a return to basics – meeting and mingling in casual after-hours gatherings not unlike a speed dating session. Today their networking group is called IT in the D, and it’s responsible for organizing massive semi-annual gatherings for a specific set of job seekers – impacting more than 1,000 tech professionals so far. The next event – a “Pink Slip Party” – is Thursday in downtown Detroit.
NEW Internet Rule: Mandatory Mobile Website Design!
So Google says starting in April 2015, your website MUST be mobile friendly *, otherwise you WILL lose search engine rankings **!
Heartbleed What? Resources you should know about.
CNET has compiled a list of Frequently Asked Questions to help users learn more about the bug and protect themselves. The Heartbleed situation is ongoing, and we’ll update this FAQ as new issues arise. Check CNET for new information.
Roseville Michigan’s Fusion Marketing Fuels Local Business Success
Standing out from the crowd has never been easy. That’s particularly true where start-up and medium-sized companies are concerned, when marketing budgets are tight and that media “splash” is elusive. Roseville-based Fusion Marketing is waging an active, passionate campaign to change the rules of the game for clients seeking a bigger share of their respective markets.