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I created this guide after struggling with...
Today’s consumers aren’t just buying products—they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.
While vibrant color gradients dominate 2025’s digital design landscape, they present significant challenges for physical marketing materials. Before your new business commits to this trend, understand the production limitations, increased costs, and consistency issues that could impact your long-term brand strategy.
Discover why temporary signage works when digital ads fail. Learn how your brain’s filtering system creates “ad blindness” and why simple changes like A-frame signs and rotating window displays can snap your business back into customer awareness. Real neuroscience insights for Metro Detroit business owners who want to be seen.
Discover Fusion Marketing’s transparent website development process for Detroit businesses. Learn how our thorough discovery process, efficient timelines, and client empowerment approach deliver exceptional results without the typical agency headaches. Get expert insights on email integration and interactive proofing that make website projects stress-free.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
