Fish Scale Jeans, a high-end lifestyle brand catering to affluent consumers, approached us with the need for a unique and distinctive logo that would embody their vision and represent the value they provide to their clients. The founder, Mr. Bourne, had a clear idea in mind but was struggling to find a design team that could bring his vision to life.
Project Description and Materials Used
To successfully create a logo that met Mr. Bourne’s expectations, our team used a range of materials and techniques:
- Brand and Competitor Research: We delved deep into the brand’s ethos and also studied their competitors to ensure we were creating a logo that would stand out in the market.
- Multiple Concepts: Our design team developed six unique concepts for Mr. Bourne to choose from.
- Custom Font: To further enhance the uniqueness and exclusivity of the brand, we designed a custom font for the logo.
Problem Addressed and Approach
The main challenge was to translate Mr. Bourne’s vision into a tangible design. We addressed this by:
- Conducting thorough meetings with Mr. Bourne to understand his vision.
- Using our findings from the brand and competitor research to guide our design process.
- Developing multiple concepts to provide a variety of options that aligned with Mr. Bourne’s vision.
- Fine-tuning the chosen concept based on Mr. Bourne’s feedback.
Project Benefits and Outcomes
Our close collaboration with Mr. Bourne resulted in several benefits:
- Unique Logo: We created a logo that perfectly represents Fish Scale Jeans and their offering of hand-made jeans worth thousands of dollars.
- Reflective of Brand Value: The final logo encapsulates the high value and quality the brand provides to its clients.
- Versatile Design: The logo package includes print files (JPG, PDF, EPS), web files (PNG, SVG), a master file (AI), and color variations (full color, white, black, grayscale) for versatile use.
In conclusion, the Pysgodyn Logo project for Fish Scale Jeans showcased our ability to intuitively understand a client’s vision and translate it into a design that not only reflects their brand value but also sets them apart in the market. This project is yet another testament to our commitment to delivering high-quality results and ensuring customer satisfaction.