Durban-Goode Enterprises – 2021 Logo

Durban-Goode Enterprises – 2021 Logo

Durban-Goode Enterprises is a holding company. Some of the businesses include an IT services
company, eSports marketing, video game lounge, and corporate podcast production company. In addition, DGE also evaluates new and unique business opportunities for creation or investment. GGE was looking for an abstract logo design (Pepsi, BP, Adidas). They liked the idea of using orange and/or purple. Fusion came up with some concepts and further refined the design until the current mark was settled on. This logo is abstract yet incorporates the D and G within. Mockups of different variations are provided.

The Black Hole – Comic Book Store Logo

The Black Hole – Comic Book Store Logo

The Black Hole came to Fusion for help with their Comic Book Store Logo. After a few conversations on what would and would not work FM got to work. We designed around Aaron’s concept of a black hole smashing onto the word ‘comics’. He provided references of a Hulk comic for the broken concrete effect. The final logo is out of this world.

ME Skin Care – Crest Logo

ME Skin Care – Crest Logo

ME, a skin care start-up locked in their formulas but needed a crest logo to speak for the brand. Their demographic is primary men of color. We took inspiration from lux brands, botanical elements and produced 8 different concepts. One of them stood out and ultimately became the new identity for ME Skin Care.Pictured are mockups as well as some of our concepts.

Strategic Healing – Logo

Strategic Healing – Logo

Jason Eagle of Strategic Healing came to our little firm looking for web design. When we found our that he didn’t have a logo we suggested starting there. You can follow the progress for the logo as we transition from a spectrum of designs. With each round of revisions Mr. Eagle kept us on our toes. We even explored a completely different concept #13, 14, and 15 before moving onto what would become the final logo after a few more rounds of revisions. Strategic Healing now has a stunning evergreen logo that plays off of Mr. Eagles name.

Paulo C Fitness – Logo

Paulo C Fitness – Logo

Paulo C Fitness is a personal trainer on the surface but Paulo has much larger aspirations than just training. We were tasked with helping him further develop his personal brand while taking the future into consideration. This signature style logo has room for growth and expansion into lateral markets like clothing, fitness, and nutritional supplements. You can see some of the concepts we played around with as well as mockups of the completed project.