ME, a skin care start-up locked in their formulas but needed a crest logo to speak for the brand. Their demographic is primary men of color. We took inspiration from lux brands, botanical elements and produced 8 different concepts. One of them stood out and ultimately became the new identity for ME Skin Care.Pictured are mockups as well as some of our concepts.
Jason Eagle of Strategic Healing came to our little firm looking for web design. When we found our that he didn’t have a logo we suggested starting there. You can follow the progress for the logo as we transition from a spectrum of designs. With each round of revisions Mr. Eagle kept us on our toes. We even explored a completely different concept #13, 14, and 15 before moving onto what would become the final logo after a few more rounds of revisions. Strategic Healing now has a stunning evergreen logo that plays off of Mr. Eagles name.
Paulo C Fitness is a personal trainer on the surface but Paulo has much larger aspirations than just training. We were tasked with helping him further develop his personal brand while taking the future into consideration. This signature style logo has room for growth and expansion into lateral markets like clothing, fitness, and nutritional supplements. You can see some of the concepts we played around with as well as mockups of the completed project.
It’s not every day that we have full creative control over a new companies branding an feel so we at Fusion were excited for the opportunity to work with the fella’s over at Green Foxx Lawn Care. Included are concepts, the final logo, social media icon, and a few conceptual mockups like a coffee mug and hoodie. This is a definitely favorite of 2020 thus far!
We were honored when Calvin Moore from Leading Questions reached out and explained his concept and needs. On May 25, 2020, George Floyd, a 46-year-old black man, was murdered in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. This tragic event has sparked a lot momentum in the Black Lives Matter Movement. Calvin being the highly educated man he is started receiving calls and messages from friends and strangers alike -all wanting to know how they can help and looking for answers to questions. Mr. Moore decided to start a co-hort based class to help answer many of the common and not so comfortable questions people have. This is where we came in. Included are two rounds of concepts, the final logo design, and a few mockups.