Portfolio → FridgeSeal Fleet Graphics

The Challenge

FridgeSeal had a strong new brand but no physical presence outside of their service calls. When a technician pulled up to a prospect’s location for the first time, there was nothing on the vehicle connecting them to the professional identity we’d just built. They wanted fleet graphics that carried real credibility without veering into the overdesigned, wrap-every-inch territory that can make a smaller vehicle look like a rolling billboard gone wrong.

The Solution

The original ask was a full vehicle wrap. After walking through the options together, we landed on a half wrap – a move that actually strengthened the design. Full coverage on a compact vehicle like the Kia Soul tends to overwhelm the eye. Pulling back gave us room to let the brand breathe.

We designed the layout in Adobe Illustrator, using FridgeSeal’s existing brand palette and logo mark as the anchor. The blue accent stripe pulls the eye along the body line while the logo and contact info sit in high-visibility positions on both sides and the rear. A QR code on the rear window gives prospects a quick path to their site without cluttering the layout.

The real test of any fleet graphic system is whether it holds up across different vehicles. We built this design to adapt – same brand impact whether the base vehicle is black or white, without needing a complete redesign for each addition to the fleet. Fusion managed print production using 3M IJ-80CV3-10 vinyl with matching over-laminate, a combination built to handle daily service vehicle wear.

Now when FridgeSeal shows up to a job, the vehicle does the introducing. The wrap ties directly back to every other brand touchpoint we’ve developed – same mark, same colors, same professional positioning. It’s a mobile-first impression that works before the technician even steps out of the car.