Fusion Marketing

Is Re-branding Your Business a Good Idea?

Is Re-branding Your Business a Good Idea?

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.

RGB vs. CMYK vs. Pantone Colors

RGB vs. CMYK vs. Pantone Colors

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.

How To Unzip Your Master Files

How To Unzip Your Master Files

If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.

The Difference Between Raster and Vector Artwork

The Difference Between Raster and Vector Artwork

Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.

2017 Fraser Trunk or Treat

2017 Fraser Trunk or Treat

October 28, 2017 was Fraser Michigan‘s annual “Trunk or Treat” event. Lots of scary children (of all ages) made their way through the Ram’s Horn parking lot to collect treats from local vendors, city representatives and numerous others.

Fraser Trunk or Treat 2016

Fraser Trunk or Treat 2016

The Fusion Marketing team had a ghoulishly, fun time at the trunk or treat held in the Rams Horn of Fraser’s parking lot. We gave out lots of goodies to all the good little boys and girls. Maybe you even had a chance to take a photo with our Happy Halloween cut out. Feel free to share our event pictures with your friends.

Metro Detroit’s 1st Pokemon Go Recap

Metro Detroit’s 1st Pokemon Go Recap

Yesterday our team at Fusion Marketing went to Metro Detroit’s first Pokémon GO / Food truck rally event. More than 2000 people showed up to take advantage of the lure modules running all night.

Master Artwork Precautions

Master Artwork Precautions

We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…

Fusion Marketing Receives 2015 Best of Roseville Award!

Fusion Marketing Receives 2015 Best of Roseville Award!

Each year, the Roseville Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Roseville area a great place to live, work and play.