Discover why traditional business sponsorships fail and how the Pairadox Project helps service businesses create lasting community impact through meaningful partnerships.
Shay Hofmann
Legacy Brand Evolution: How to Update Your Family Business Without Losing Your Identity
Learn how legacy family businesses can evolve their branding to attract millennial customers while preserving trust with established clientele.
When Values Alignment Actually Matters in Business: A Framework for Leaders
Discover when values alignment impacts business success and when it doesn’t. Learn practical frameworks for building authentic partnerships that drive results.
Beyond the Creative Advantage: How Neurodivergent Teams Are Redefining Business Models for the Future
Neurodivergent teams don’t just enhance creativity—they revolutionize business models. Discover how different thinking patterns create competitive advantages.
Why Red Text on Blue Backgrounds Is Sabotaging Your Business
Picture this: You're scrolling through LinkedIn and see a business post that immediately makes you squint. Red text blazes across a bright blue background, and something feels... off. You can't quite put your finger on it, but you scroll past without reading. This...
Taking Professional Vehicle Photos with Your Smartphone: A Web Designer’s Guide
I created this guide after struggling with countless vehicle photos that were difficult to use on client websites. As a web designer (not a photographer), I've researched practical solutions to the problems I see repeatedly: inconsistent angles, busy backgrounds, poor...
Voting With Their Dollars: How Small Businesses Can Gain Market ShareThrough Value Alignment
Today’s consumers aren’t just buying products – they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.
How to Nail Your Before-and-After Photos for Your Website or Social Media
Hey there, Fusion fam! We've got some spicy tips coming your way today. Picture this: you've just finished a killer renovation project, or maybe you've given someone the haircut of their dreams. You're stoked, they're stoked, but... how do you share that excitement...
Cool Logo Shapes: The Psychology of Logo Shapes – A Designer’s Guide | Fusion Marketing
Learn how to use psychological forces to create an effective logo. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance. There are some powerful psychological forces at work – there are some of them at work.
