Discover why red text on blue backgrounds creates visual strain and hurts your business. Learn the science behind color conflicts, their impact on customer perception, and better design alternatives that build trust and improve readability.
Learn to take professional vehicle photos with just your smartphone. A web designer’s practical guide covering lighting, angles, prep, and consistency tips for dealerships and fleet businesses.
While vibrant color gradients dominate 2025’s digital design landscape, they present significant challenges for physical marketing materials. Before your new business commits to this trend, understand the production limitations, increased costs, and consistency issues that could impact your long-term brand strategy.
Discover why template logos fail urban farming businesses. Learn how professional agricultural branding attracts premium clients and grows local brands.
Here's something that might surprise you: 85% of customers identify color as a primary reason for choosing one brand over another. Not the product quality, not the price point, not even the fancy marketing copy – the colors. Your logo colors aren't just pretty design...
Ever notice how your mouth waters whenever you think of Grandma's secret recipe? That's because it's timeless, classic—just like her love for you. It's a culinary masterpiece that never goes out of style. Now, imagine if your logo could do the same for your business....
Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
