When I first saw PepsiCo’s new logo, I was immediately attracted to it – which surprised me. It looks nothing like the soda giant we’ve known for decades. But that disconnect isn’t an accident. It’s strategic repositioning in action, and it reveals lessons every business owner needs to understand about reading market signals before you’re forced to adapt.
Launching an ecommerce site? Learn the real pros and cons of PayPal, Stripe, and Authorize.net from 15+ years of building online stores for clients.
Have you ever arrived at your destination with no recollection of the drive there? Or suddenly noticed a building was painted a different color after passing it daily for months? These common experiences reveal fascinating insights about how our brains process the...
Discover Fusion Marketing’s transparent website development process for Detroit businesses. Learn how our thorough discovery process, efficient timelines, and client empowerment approach deliver exceptional results without the typical agency headaches. Get expert insights on email integration and interactive proofing that make website projects stress-free.
Learn how to handle Google Maps review display issues and protect your business profile. Expert insights on managing your online presence during technical outages. Keywords: Google Maps reviews, business profile management, review count bug, online presence management
Thinking about a brand facelift? Rebranding goes beyond just refreshing your logo or tagline. It’s about the whole vibe, from your messaging to your media strategy, and yes, it’ll cost you. But with careful planning, you can make the process smooth.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
