Discover why traditional business sponsorships fail and how the Pairadox Project helps service businesses create lasting community impact through meaningful partnerships.
Learn how legacy family businesses can evolve their branding to attract millennial customers while preserving trust with established clientele.
Discover when values alignment impacts business success and when it doesn’t. Learn practical frameworks for building authentic partnerships that drive results.
Neurodivergent teams don’t just enhance creativity—they revolutionize business models. Discover how different thinking patterns create competitive advantages.
Today’s consumers aren’t just buying products – they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Launching a new business idea is an exciting time for any entrepreneur. However, it can also be daunting because there are many steps to take before your company is up and running. When you're ready to start a business from scratch, there are several steps to take...
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
