CNC Systems Website Redesign

Project Overview

CNC Systems has been Metro Detroit’s trusted computer repair service since 1987. While they’ve built a stellar reputation through word-of-mouth and exceptional service, their digital presence hadn’t evolved with their business. Our mission was to transform their outdated website into a modern digital storefront that would drive foot traffic to their physical location.

The Challenge: Digital Disconnect

The original website featured a dated black background with circuit board imagery that created a technical but cluttered appearance. Key issues included:

MPoor visual hierarchy making it difficult to quickly identify services
MLack of clear calls-to-action to drive store visits
MText-heavy content with minimal visual breaks
MLimited mobile responsiveness
MDated aesthetic that didn't reflect their professional expertise
MDifficult navigation between service pages

Despite being tech experts, their website didn’t showcase this proficiency or effectively drive customers to their physical location in Roseville.

Our Solution: A Digital Doorway to Their Store

We completely reimagined the CNC Systems website as a digital extension of their physical store, designed to:

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Clearly showcase their service offerings

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Emphasize their longevity and expertise

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Drive visitors to contact or visit their location

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Present a professional, trustworthy image

Key Design Elements

Scroll Animations

Elements gracefully slide into view as users scroll down the page, creating an engaging experience that reveals information progressively. These subtle animations help highlight key service offerings and call-to-action buttons.

Interactive Elements

Subtle hover animations bring the site to life without overwhelming visitors. Service cards gently rise when hovered, buttons change color, and navigation elements respond to user interaction – all creating a sense of polish and responsiveness.

Subtle Curved Section Dividers

We incorporated gentle curved separators between content sections, creating a more inviting flow through the page while maintaining a professional tech aesthetic. This small detail adds sophistication and guides the eye naturally through the content.

Dynamic Year Counter

We implemented an auto-updating year counter that displays their years in business (currently 38 years). This dynamic element ensures the website stays current without requiring manual updates and emphasizes their impressive longevity in the industry.

Store-Focused Strategy

Unlike many modern websites focused on online services, CNC Systems’ business model revolves around in-person service. We carefully crafted every page to funnel visitors toward visiting the store:

Prominent “Get Directions” and “Call Us” buttons on every page
General form on contact page
Clear business hours and location information in the footer
Featured Google Maps integration for easy navigation
Emphasis on free in-store estimates as a key value proposition

Results and Impact

The redesigned website has successfully:

NCreated a professional online presence that accurately reflects their in-store expertise
NProvided a clear path for customers to find their physical location
NShowcased their comprehensive service offerings in an easily digestible format
NEmphasized their Microsoft partnership credentials and 38+ years of experience
NFacilitated easier contact through multiple channels
NEstablished a strong foundation for local SEO to attract nearby customers

This project exemplifies our approach to business-specific design – recognizing that while CNC Systems doesn’t offer online services, their website serves as a crucial first impression and pathway to their physical location where the real business happens.

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