It's that time of the year again when store owners and managers have to develop creative ways to create April Fools Day marketing to increase sales. An April Fools Day prank sale may be the perfect solution for those still struggling with an idea! This type of sale...
Groundhog Day is an unofficial holiday in early spring in the United States and Canada, celebrated on February 2nd. The day is named after the groundhog, Punxsutawney Phil, a small mammal that emerges from its winter hibernation to predict the weather. If the...
In honor of Martin Luther King's life, to celebrate Dr. MLK Jr. Day, many retailers will plan to have sales in mid-January. While not all of these deals are specifically for Martin Luther King Jr. Day, a federal holiday is always a fantastic time to have a sale!...
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
