Fusion Marketing Blog
Informational Articles
What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
Optimal Conditions for Exterior Vinyl Installation: A Temperature Guide
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
Decoding Vinyl: Cast vs. Calendared
Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
Building Authentic Business Relationships: Beyond the Sales Pitch
In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...
Jaguar’s New Logo and Brand Identity: Adding Complexity to a £15 Billion EV Gamble
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
Crafting Memorable Nonprofit Logos: Insights From Our Experts
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
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Light Up The Night: Illuminating Community Connections in Eastpointe
What happens when local businesses along Gratiot Avenue join forces to create holiday magic? From 8 Mile to 10 Mile, Eastpointe’s ‘Light Up The Night’ initiative brought businesses together on December 4th to illuminate our community. See how this grassroots tradition is growing, and check out the festive photos from a night that proved the power of local collaboration! ✨
Fusion Marketing Celebrates Community at Chamber Holiday Auction
Fusion Marketing celebrated community spirit at the Eastpointe Roseville Chamber’s Deck the Halls auction, where creative marketing met local engagement. See how businesses came together to support chamber initiatives.
Fraser Ram’s Horn Trunk or Treat 2024
Amazing turnout at the Annual Trunk or Treat in Fraser, MI! 🎃 Creative costumes, tons of candy, and an incredible community vibe. 📸 Check out the photos from the day—don’t miss spotting yourself or your friends! Click to see the fun!
Eastpointe’s Light Up the Night Event Glows Brighter in Its Second Year
If you’ve ever thought of Eastpointe as just a quick stop between Detroit and Mount Clemens, think again! This holiday season, our beloved city turned into a breathtaking wonderland thanks to the second annual Light Up the Night event. Trust me, folks, it was truly a sight to behold!
WE’RE BACK WITH “LIGHT UP THE NIGHT” 2.0!
Hey, Eastpointe! Remember that time we lit up the town with holiday cheer and made Gratiot Avenue look like a scene straight out of a Hallmark movie? Well, get ready to do it all over again! The team here at Fusion...
Truck or Treat: Fraser Rams Horn and Eastpointe’s Military Museum
October is the month of Halloween, and it's the perfect time to get spooky and have some fun. What better way to celebrate this eerie holiday than with your community? Fraser Rams Horn and Eastpointe's Military Museum hosted events that were perfect for families and...