Fusion Marketing Blog
Informational Articles
Rebranding ROI: Why Top Brands Invest Millions in Simpler Logos
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Your Drone Logo: Looking Professional Matters When You’re Flying Robots
Let me start by mentioning that you've picked the perfect time to start a drone business. The industry is absolutely EXPLODING right now - from drone delivery revolutionizing how retailers get products to customers, to pilots capturing data that makes traditional...
Say Goodbye to Bad Logo Color Choices
I'm going to be straight with you - choosing colors for your logo isn't rocket science, but it's also not something you should do without putting some serious thought into it first. Your logo colors tell people what your brand's about before they even read a single...
Mobile-First Design: Why Your Logo Needs to Work Everywhere (And I Mean Everywhere)
Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
Optimal Conditions for Exterior Vinyl Installation: A Temperature Guide
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
Fusion Marketing Blog
Fusion News
Light Up The Night: Illuminating Community Connections in Eastpointe
What happens when local businesses along Gratiot Avenue join forces to create holiday magic? From 8 Mile to 10 Mile, Eastpointe’s ‘Light Up The Night’ initiative brought businesses together on December 4th to illuminate our community. See how this grassroots tradition is growing, and check out the festive photos from a night that proved the power of local collaboration! ✨
Fusion Marketing Celebrates Community at Chamber Holiday Auction
Fusion Marketing celebrated community spirit at the Eastpointe Roseville Chamber’s Deck the Halls auction, where creative marketing met local engagement. See how businesses came together to support chamber initiatives.
Fraser Ram’s Horn Trunk or Treat 2024
Amazing turnout at the Annual Trunk or Treat in Fraser, MI! 🎃 Creative costumes, tons of candy, and an incredible community vibe. 📸 Check out the photos from the day—don’t miss spotting yourself or your friends! Click to see the fun!
Eastpointe’s Light Up the Night Event Glows Brighter in Its Second Year
If you’ve ever thought of Eastpointe as just a quick stop between Detroit and Mount Clemens, think again! This holiday season, our beloved city turned into a breathtaking wonderland thanks to the second annual Light Up the Night event. Trust me, folks, it was truly a sight to behold!
WE’RE BACK WITH “LIGHT UP THE NIGHT” 2.0!
Hey, Eastpointe! Remember that time we lit up the town with holiday cheer and made Gratiot Avenue look like a scene straight out of a Hallmark movie? Well, get ready to do it all over again! The team here at Fusion...
Truck or Treat: Fraser Rams Horn and Eastpointe’s Military Museum
October is the month of Halloween, and it's the perfect time to get spooky and have some fun. What better way to celebrate this eerie holiday than with your community? Fraser Rams Horn and Eastpointe's Military Museum hosted events that were perfect for families and...