What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)

by | Dec 11, 2024

Here’s a secret: if you’ve ever opened up your business for the day, you already use SOPs. (gasp!)

That’s right! Those morning routines – unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the “OPEN” sign – that’s an SOP (Standard Operating Procedure) in action.
No fancy corporate manual required.

“The biggest misconception about SOPs is that they’re only for big corporations or that they’re complicated to create,” explains Kat Strong, Brand Strategist at Fusion Marketing. “They don’t have to look or sound fancy. SOPs are simply guides that anyone in the company can access to do their job efficiently while maintaining company standards.”

Fusion Marketing KITT Article What the Heck are SOPs (Spoiler You're Probably Already Using Them!) The Big Secret You're Already an SOP Pro!

The Big Secret: You’re Already an SOP Pro!

Think about your typical opening routine. Without even realizing it, you’ve created a process that:

  • Keeps your business secure (alarm codes and locks)
  • Ensures financial accuracy (counting the drawer)
  • Maintains consistency (everything gets done, every time)
  • Makes training new employees easier (just follow the steps!)

That’s exactly what an SOP is – a reliable way to get things done right every time!

Fusion Marketing KITT Article What the Heck are SOPs (Spoiler You're Probably Already Using Them!) No Fancy Pants Required What Really Makes an SOP

No Fancy Pants Required: What Really Makes an SOP

Forget thick binders full of corporate jargon. A good SOP is simply a clear set of instructions that helps your team maintain quality and consistency. It can be as simple as a checklist on your phone or a one-page document in plain English.

The key ingredients of any effective SOP are:

  • Clear, straightforward steps
  • Important details that matter to your business
  • Accessible language that your team actually understands
  • A logical order that makes sense for the task

Fusion Marketing KITT Article What the Heck are SOPs (Spoiler You're Probably Already Using Them!) Coffee Runs to Customer Service Easy SOPs You Can Create Today

Coffee Runs to Customer Service: Easy SOPs You Can Create Today

Start with the processes you already have. Some prime candidates for quick SOPs include:

  • Opening and closing procedures
  • Customer greeting and service protocols
  • Phone answering scripts
  • Social media posting guidelines
  • Basic maintenance routines
  • Emergency procedures

“SOPs are just a guide anyone in the company can access to do their job efficiently,” Strong notes. “They keep your company’s standards consistent without overwhelming your team.”

Fusion Marketing KITT Article What the Heck are SOPs (Spoiler You're Probably Already Using Them!) Keep it Simple, Keep it Real Quick Tips for SOP Success

Keep it Simple, Keep it Real: Quick Tips for SOP Success

  1. Start Small: Begin with one process you already do well
  2. Use Plain Language: Write like you’re explaining it to a friend
  3. Test It Out: Have someone follow your SOP and see if it makes sense
  4. Keep It Accessible: Store SOPs where your team can easily find them
  5. Update as Needed: As your business evolves, so can your SOPs

Remember, SOPs aren’t about creating unnecessary bureaucracy – they’re about making your life easier. They’re the difference between “I hope everyone knows how to do this” and “I know everyone can do this consistently.”

Fusion Marketing KITT Article What the Heck are SOPs (Spoiler You're Probably Already Using Them!) The Bottom Line

The Bottom Line

SOPs aren’t just for the corporate giants. They’re for any business that wants to:

  • Save time on training
  • Maintain quality
  • Reduce stress
  • Build consistency
  • Make delegation easier

So the next time you hear “SOP” and start to sweat, remember: you’re probably already using them. It’s just about taking the time to capture that knowledge so your whole team can benefit.
After all, if you can make a cup of coffee or open your shop for the day, you can create an SOP. No fancy pants are required!

About the Author

John Hofmann
I'm John Hofmann, and I've been getting my hands dirty in business since I was 17. Started with wholesale body jewelry, opened a brick and mortar at 23, and spent 20+ years figuring out what actually works. I founded Fusion Marketing in 2013 after watching too many family-owned businesses get crushed while my industry sells snake oil. We've racked up awards - Business of the Year in 2023, a bunch of industry recognition - but the real win is when our clients stop just surviving and start actually thriving. Outside Fusion, I've founded a nonprofit, mentored at-risk youth, and lead a BNI chapter. A high school dropout who somehow picked up congressional recognition and now chairs a CTE program at a high school. Funny how that works. I write about business strategy, industry trends, and the hard truths most people won't say out loud. No degrees, no formal training - just 20+ years of failing forward.

Check out more articles

Do I have a Bad Logo? How to Self-Diagnose

Do I have a Bad Logo? How to Self-Diagnose

Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.

You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”

Well, fret not because we have the answer for you!

Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.

read more
Marketing Tips for a Coffee Shop: Think Differently

Marketing Tips for a Coffee Shop: Think Differently

Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.

So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.

Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.

read more
How To Make Your Car Wash Logo Design Stand Out and Keep it Timeless

How To Make Your Car Wash Logo Design Stand Out and Keep it Timeless

The Car Wash industry has been on the rise with an estimated $2.7 Billion in annual revenue and a growth rate of 11% annually. With this increase, there is also a need for creativity to help stand out from the competition tough.

We have looked over the logos for the top 6 rated carwashes in the country. The logos are all creative and timeless, so you can use them as inspiration for your own logo design!

read more
What Makes a Good Logo For A Law Office?

What Makes a Good Logo For A Law Office?

A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.

A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.

read more