About Fusion
Our Story
Fusion Marketing began in 2013 when founder John Hofmann reached out to his art mentor with a bold idea. After a decade in health and wellness, retail and creating community initiatives like farmers markets and community gardens, John had discovered his passion for creative problem-solving and wanted to build something different.
What started as three people in an art house creating logos and corporate branding has evolved into a full-service marketing agency. Today, Fusion offers comprehensive solutions spanning brand development, website creation, printing, vinyl graphics, promotional items, and signage.
A pivotal moment in our journey came when growth began pushing us toward more transactional relationships. Rather than continue scaling, we made the conscious decision to stay small and maintain meaningful client connections. This led to our current structure: a core team of dedicated professionals supported by specialized partners worldwide.
Our Approach
The Perfect Blend of Personal Touch & Systematic Efficiency
Inspired by Henry Ford’s assembly line, we’ve developed proprietary systems breaking down complex projects into manageable tasks. This creates a unique hybrid: the personal attention of a small agency with the systematic efficiency of a larger operation.
In an age of AI and automated design tools, we’ve doubled down on human connection. While we embrace technology, we believe in the irreplaceable value of human expertise and relationship-building in marketing services.
Education as Empowerment
We believe educated customers make the best partners.
That’s why we:
- Break down complex concepts for client understanding
- Meet clients at their knowledge level
- Provide honest guidance, even when it means recommending against a service
Our Values
Authenticity Over Polish
“Nobody’s paying us to dress nice, they’re paying us for results.” At Fusion, we value substance over appearance. Our team expresses themselves freely (mohawks, blue hair, basketball shorts) because we believe authenticity drives creativity. What matters is delivering exceptional work, not conforming to traditional business aesthetics.
Value-Driven Decisions
“It’s more important to forfeit the job and help them avoid making a mistake than simply take their money.” We prioritize your long-term success over short-term profit. If we believe something won’t serve your business well, we’ll tell you straight – even if it means turning down work.
Human Connection
“The one thing I’m betting the farm on is that they will not be able to replace the human element that we bring to the table.” In a world increasingly dominated by AI and templates, we’re doubling down on meaningful relationships and tailored solutions that reflect your unique needs.
Community Commitment
At Fusion, community involvement isn’t just something we do – it’s who we are. Our commitment runs deep through every aspect of our organization:
Leadership & Advocacy
Our team actively participates in various community leadership roles. John and Shay serve on the board for Urban Seed, while John sits on multiple committees for local schools and harm reduction programs, bringing our values of empowerment and support beyond the workplace.
Hands-On Involvement
You’ll find us rolling up our sleeves at community clean-ups, organizing toy drives, and participating in mutual aid initiatives. We believe in being present and active contributors to positive change, not just writing checks from a distance.
Supporting Nonprofits
We offer special pricing for nonprofit organizations because we understand the vital role they play in creating stronger communities. By providing accessible marketing services, we help amplify the voices of those doing essential work.
The Pairadox Project
In 2025, we launched our most ambitious community initiative yet. For every corporate branding or website project, we match those services with equivalent donations to nonprofits and mutual aid organizations. You select a cause category that matters to you, we randomly select a pre-vetted nonprofit from that category, and together we create positive change while telling your brand story.
Our involvement in human rights, advocacy, and mutual aid isn't separate from our business – it's the foundation upon which we've built our company. We believe that being a successful business and creating positive community impact aren't mutually exclusive goals – they're interdependent.
Ready to Work With Us?
If you’re looking for a marketing partner who values relationships over transactions, substance over image, and genuine collaboration over cookie-cutter solutions, let’s talk. We’re not here to be the biggest agency – we’re here to be the right agency for clients who share our values.
