Atarah Pipe-Rougeau

Decoding Vinyl: Cast vs. Calendared

Decoding Vinyl: Cast vs. Calendared

Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...

Crafting Memorable Nonprofit Logos: Insights From Our Experts

Crafting Memorable Nonprofit Logos: Insights From Our Experts

When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...

Common Printing Mistakes and How to Avoid Them

Common Printing Mistakes and How to Avoid Them

In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...

The Pitfalls of SEO Over-Optimization

The Pitfalls of SEO Over-Optimization

SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website noticed, brings in traffic, and ultimately boosts your business. But here's the kicker: You can have too much of a good thing. And that's where SEO over-optimization...

QR Codes: Revolutionizing Customer Engagement and Experience

QR Codes: Revolutionizing Customer Engagement and Experience

Remember when QR codes were just those enigmatic black-and-white squares that nobody quite knew what to do with? Fast forward to today, and QR codes have become a pivotal tool in digital marketing campaigns, transforming how brands connect with their target audience....

Startups vs Small Businesses: Are They Really the Same?

Startups vs Small Businesses: Are They Really the Same?

Welcome to the business world, where the terms "startup" and "small business" are often tossed around like interchangeable pieces of a puzzle. But are they really the same? Today, we're going to uncover the nuances and fundamental differences that define these two...

Are You Team Cast or Team Calendered Vinyl?

Are You Team Cast or Team Calendered Vinyl?

In the world of vinyl, two contenders vie for supremacy: Cast and Calendered. Each has unique characteristics, strengths, and applications. Still, deciding between cast and calendered vinyl can seem daunting for the uninitiated. But fear not; this article explores the...

Decoding The Intricate World of Embroidery Files (DST Files)

Decoding The Intricate World of Embroidery Files (DST Files)

Hey there! Are you ready for another adventure into the heart of marketing magic? This time, our compass points towards the intricate world of embroidery. We're not just reminiscing about your grandma's cross-stitch patterns (though shoutout to our more modern...